Audience First

A Case for Real-Time Social Journalism

Chris ShipleyRJI Fellow@cshipley

#BREAKING

#ET702

Real-Time Social Journalism

Real-Time Social Journalism is . . .

• Molecular• Unfolding and Time Released• Iterative and Self-correcting• Renegade and Disciplined • Audience above Platform

Real-Time Social Journalism requires . . .

• Better Tools• Best Practices

Why Now?

• Social technologies are profoundly disrupting the business of news

• News organizations need to regain audience trust

• Journalist must establish news roles throughout the value chain of news

Real-time Social Journalism