Download - Ching Yee Fu: Next 4 Billion
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The Next 4 Billion
A Social and Entrepreneurial Challenge
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Has capitalism benefitted most of the people on this planet?
30,000 children dying every day from starvation
40% of the world’s 6.5 billion people live in poverty (up 36% from 1981)
16.7% live in extreme poverty
The answer is NO.
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The Bottom of the Pyramid
Like the tip of an iceberg, the opportunity remains invisible to the corporate world
C.K. Prahalad & Stuart Hart
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The Next 4 Billion
The BOP market = $5 trillion global consumer market of 4 billion people
Asia is world’s largest BOP market: 2.86 billion people
Significant unmet needs across various sectors Food Healthcare ICT …
BOP penalty
Hidden purchasing power
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Social Issues, Economic Issues
Businesses increasingly operate amidst social challenges – armed conflict, cultural disputes, poverty, environmental issues
Corporate and social misalignments are costly Diamond conflicts Oil & Gas companies
Internal pressure to “make a difference” Employees Shareholders
Social issues ARE economic issues
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A Challenge to Entrepreneurs
Large market, mostly untapped
Multiple sectors
Right here in Asia (and Africa too)
Make a difference!
Businesses have the right combination of technology, resources and global reach
Businesses today are the only entities that possess the necessary combination required to improve the lives of 4 billion people in the BOP –
Stuart Hart
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Business Model Examples
HealthStore Foundation, Kenya
Smart Communications, Philippines
Prodem FFP, Bolivia
Many businesses already serve the BOP
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HealthStore Foundation, Kenya
Biz Model: Micro franchising – HealthStore and CFW Shops
Providing income to nurses who operate CFW shops
Providing healthcare services to rural Kenya
Sustainable model
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Smart Communications, Philippines
Biz Model: Targeted at the BOP
Telecom in a sachet
Sari-sari store owners, students, roving agents
Providing employment
Providing ICT services to BOP consumers
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Prodem FFP, Bolivia
Biz model: Targeted at BOP consumers and small businesses
Innovative offerings – ATMs for the illiterate, low fees, broad reach into rural Bolivia
Financial services for rural Bolivia and the BOP
Trusted institution
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Social EntrepreneurshipMay 9, 2009
It is true that economic and social objectives have long been seen as distinct and often competing. But this is a false dichotomy; it
represents an increasingly obsolete perspective in a world of
open, knowledge-based competition
– Michael E. Porter and Mark R. Kramer
May 9 – First Social Entrepreneurship Event
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