Download - Childhood Obesity Game Proposal
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The Anti-Junk Food Superhero Game
By Mary Janisch Jeremy Snook
COM 547 Spring 2009
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Childhood obesityis an epidemicepidemic
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More than 23 million 23 million American kids are overweight or obese
That’s 1/31/3 of the youth population!
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Obesity rate has doubled for kids and tripled for teenagers since 1980.
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Fat Kids = Sick Kids
Overweight kids are getting “adult” diseases like
hypertensionhypertension and Type 2 diabetesType 2 diabetes.
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Why Are Kids Getting So Fat?
• Busy families turning to calorie-laden convenience foods
• Portion sizes increased
• Recess times reduced
• More “screen time” and less physical activity
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Companies spend $10 billion $10 billion a year on food marketing
to children
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To teach good eating habits, get ‘em while they’re young…
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…and where they’re at: playing videogames
97%97% of kids play videogames
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It’s like…
• LEGO Star Wars / LEGO Batman
• The Incredibles
• Spy Kids
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Meet the Johnsons
• Drew, 9 years old, 4th grade, AKA ZipZip
• Maura, 10 years old, 5th grade, AKA ZapZap
• Students at Springfield Elementary School
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And is this corner…
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1. Fight monsters, use energyenergy
2. Eat food to replenish energyenergy
3. Save your school!
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All Food Gives Energy, But Not Equally
Food Group Benefit Negative Effect
GrainsProvides up to 75% energy, normal refill
(none)
Vegetables Provides up to 100% energy; fastest refill
(none)
FruitsProvides up to 100% energy; fastest refill
(none)
Milk Provides up to 90% energy; faster refill (none)
Meat & Beans Provides up to 110% energy; slow refill (none)
Junk FoodProvides up to 125% energy; faster refill
Slow-down after short period; end-game appearance
Sugary Drinks Provides up to 150% energy; fastest refill
Slow-down after short period; end-game appearance
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