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Childhood Obesity
Advertising and Technology
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Agenda
• Introductions• Key Terms • Explore Issues • Fish Bowl • Break!!!! • Group Discussion
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GREEN PEAS
• Gabrielle Witherill- Moderator • Janet Rumsey-Speaker 2• Melissa Koda-Speaker 3• Michael DeRose-Speaker 4• Darcy Lake- Speaker 5
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KEY TERMS • BMI: (Body Mass Index) Uses height
and weight to determine amount of body fat
• Fast Food: Inexpensive food prepared and served quickly (Chicken, Hamburger, Milkshakes, & French Fries)
• Neglect: Lack of attention and Care • Junk Food: High calorie and low in
nutrients foods • Childhood Obesity: Being over the
30% range on the BMI scale and under 18 years of age
• Media: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely.
• Sedentary lifestyle: Taking part in no physical activity or irregular activity
• Technology: The practical application of knowledge especially in the area of engineering
• Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas goods and services to create exchanges that satisfy inhibition and organization objectives
• Obesity: Generally a BMI of 18.5 to 25% indicates a normal, healthy weight. A BMI under 18.5% means a person is underweight, and a BMI from 26-30% means a person is overweight. A BMI over 30% means a person is obese.
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ISSUES
• To what extent can we blame advertisement for childhood obesity?
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Issues
• To what extent can we blame technology for childhood obesity and forms of neglect?
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Marketing • Children see 10,000 food advertisements per
year • Brand imprinting • Children spend $30 billion of there OWN
money – Food Companies spend $10 billion• Since 1994 US companies have introduced 600
new food products • Spend on average 1.4 Billion Dollars • Sudden Epidemic
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Fast Food = FAT Food-1 out of 4 Americans visits a FAST FOOD Restaurant a day-Obesity rates have doubled among children 6 to 11 and TRIPLED in children 12 to 19 -Diabetes
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The key to the preventing of
childhood obesity lies with the
parents.
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Be a responsible parent, say NO to junk food and fast food.
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Parents need to educate their children to choose life
lasting nutrition habits.
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Teens who have a least six meals per week with one or both parents are less likely to skip breakfast and more
likely to eat vegetables, fruits, and dairy products.
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Active parents have active children.
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The number one priority of parents should be
their children’s health and well being.
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What Technology Influences Obesity In Children?
• Automated Transportation• TV/ Media• Computer/ Internet/ Media• Home Appliances• Vending Machines• Processed Foods
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What Technology Influences Childhood Obesity?
• Transportation
• Media– Computer– TV
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- Home AppliancesMicrowavesDeep Fryers
Air Conditioning/ Heating
-Processed FoodsCheap, tasty,
unhealthy and fattening.
Longer shelf life than fresh foods.
Raise variety of livestock year-
round.
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Vending Machines
• Outlet for extremely unhealthy healthy foods. • USDA has no authority to regulate vending
machines. • 74% of beverage options and 85% of snack
options were nutritionally-poor options (out of 1,420 vending machines in 251 schools)
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Technology Can Bea Good Thing!
• Health & fitness apps on smart phones• Text messaging helps us track our behavior
– Study: Those that used cell phones as opposed to paper diaries to track healthy behavior were more likely to keep track of their behavior effectively
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Technology continued
- Nintendo Wii: Wii fit video games, yoga- Cyber Coach- i.play: uses the premise of a video game but encourages physical play
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Key Points, Summery, & Possible Ideas for Change
- Marketing is one factor that is playing a large role in childhood obesity
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Key Points, Summary, & Possible Ideas for Change
• It also fall on the parents to teach and encourage healthy eating habits • Parents also need to
teach their children that it is important to be physically active
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Key Points, Summary, & Possible ideas for Change
Limit the amount of time that a child spends on the computer and sitting in front of the TV
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Key Points, Summary, & Possible Ideas for Change
Purchase Active Video Game Alternatives
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Sources • http://www.epharmacies.com/online-pharm
acy-medicine-blog/category/pediatric-obesity/
• http://www.fullissue.com/index.php/childhood-obesity.html
• http://www.csmonitor.com/Innovation/Horizons/2010/0908/Kinect-bundle-will-include-Xbox-360-console-and-games-Microsoft-says
• http://www.dailymail.co.uk/news/article-1165796/Healthy-man-25-collapses-dies-playing-Wii-Fit-game.html
• http://www.gadgets-club.com/my-newest-gadgets
• http://i.fosfor.se/i07/070711_2a.jpg• http://www.seriouseats.com/2009/06/
in_season_green_peas.html• http://www.textmessagessms.com/wp-
content/uploads/2010/05/text-messaging-1.jpg
• http://parenting-happinesstochaos.blogspot.com/
• http://hubpages.com/hub/Sync-or-Swim-Raising-Children-in-a-Computer-Age
• http://www.buscovoice.com/2010/10/29/lutheran-health-network-sponsoring-free-family-activity-festival-this-saturday-at-canlan/
• http://swistle.blogspot.com/2009_11_01_archive.html
• http://gaming.hexus.net/content/item.php?item=10595
• http://www.magazine.ayurvediccure.com/how-to-check-obesity-in-children/
• http://www.avoidingchildhoodobesity.com/blog/childhood-obesity/is-there-one-cause-of-childhood-obesity