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CheatSheetHowtoMakeYourFacebookAdsGoViral
Step1:YourAdShouldBlendInANDStandOut Soundsconfusing,butthismeansyouradshouldblendinwithotherpostson
Facebook,whilestandingoutenoughtocreatecuriosityandgetclickedon.
YouwantittolooklikeanyotherFacebookpost,buttobesoenticingtheyhavetoCLICK. Thiscanbedonenotonlythroughcuriosity,butalsobymakingyouradconversational. Step2:EverythingStartsWiththeHeadline Ifyou’rerunningaphotoadandyoudon’thaveatrueheadline,thentheimageandfirst
sentenceofyourtextaremostimportant.Butwhenrunningadswithaheadline,youmust
understandthatit’sthemostimportantpieceofyourad.
UsewebsiteslikeCosmopolitan,BuzzFeed,andUpworthyforheadlineideas.Alsolookatmagazinecovers,asmagazinewritersandeditorsspendthemostamountoftimeontheirheadlinecovers,becausethatdecidesifpeoplebuythemagazineornot. Finally,maketheheadlinesparkbothcuriosityandabenefittocome. Forexample:4WaystoGetBiggerBicepsByThisWeekend Inmymind,I’mwonderingwhattheheckcouldIpossiblydotogetbiggerbicepsby
thisweekend? I’malsoveryintriguedbythebenefitofgettingbiggerbicepsinashortperiodoftime. Step3:The“PersonofInterest”Image UseCanva.comforyourFacebookadimages.Whenyoudothis,tryandfocusonimages
withnormallookingpeople.Youdon’twanttheimagetolookstaged(eventhoughitis).
Peoplegravitatetowardsimagesofpeople,andthat’swhythisissoeffective.Theperson
inyourimageshouldmaketheaudiencecurious.TheyneedtolookINTERESTING. Ontheflipside,ifyouaresellingaproductandcanuseanimageofsomeoneusingyour
product, this works well too. Overall, using an image of a real person will generally
causepeopletostopandlookatyourad.
Step4:CuriosityCraze Haveyounoticedapattern?Makingyouraudiencecuriousisasurefirewaytomakeyourads
goviral.Subtlelittletextorcommentscanmakeallthedifferenceinyouradcampaigns.
Example:Whyaren’tmorepeopletalkingaboutthis? Usingasentencelikethisforyouradtextornewsdescriptionmakespeoplecurious.
Theywanttoknowwhatthisbig“secret”is. Youcanalsoteaseatwhat’sbehindthead. Example:Ineverwouldhavethoughtof#2. Example:I’vebeencookinggourmetdinnersfor7yearsandI’veNEVERseena
productquitelikethis. Intriguingcommentslikethisreallymakeyourpostsstandout.Theycreatea
cliffhangereffect,wherepeopleHAVEtolearnmore.
EXAMPLE#1 ThisfirstexampleisanadthatI’vebeenrunningforover6monthstogenerateleads
andsalesformyproducts:
Thisisablogpostthataccomplishesafewthings:
1) ItbuildsmycustomaudiencesofpeopleinterestedinFacebookadvertising.2) ItbuildsmycredibilityintheFacebookadsmarketplace.3) Itgetspeopletoopt-intomylist,andthensellsthemproductsandservices.
Noticetheheadlinegivesabenefit(somethingtheycanaccomplish),whilealso
creatingintrigue(“whatdoesGooglehavetodowithFacebook”). Theimagehasthe“PersonofInterest.” Thetextabovetheimagecreatescuriosity:“Whyaren’tmorepeopleusingthisstrategy?” Thenewsdescription(underneaththeheadline)continuestocreateintrigue. EXAMPLE#2 ThissecondexampleisfromawebinarpromotionIranawhileback:
Thisadsentpeopletoablogpost,whichthengotthemtoregisterforawebinarwhere
Isolda$697product.
NoticehowtheheadlinecreatesINSTANTintrigue:“HeCouldn’tHavePredicted
This.”Peoplearewondering…”predictedWHAT?” Thenewsdescriptionunderneathcontinuestocreatecuriosity. Theimageshowsa“PersonofInterest.”Whoisthisladyandwhyisshesoemotional/
shocked/excited? Thetextabovetheimagecallsoutmyaudienceandtellsthem,“youneedtoreadthis.” EXAMPLE#3 Thethirdexampleisaphysicalproductwearesellinginthefitnessniche.
Duetothehighcompetition,Icannotshowtheentiread.
Hereisproofofhowviralthisadhasgone: Thisisaphotoad,andthepictureshowsacustomeractuallyusingourproduct. Thetexttellspeoplethatthisisanactualcustomersuccessfullyusingourproduct,and
theycanhavesuccessusingittoo. Wethenhaveacall-to-actionandanincentivetobuysoon.