Big PictureEssential business philosophy:
In my industry, if you’re not havingfun, then you’re not doing somethingright.
Best way to keep a competitive edge:Keep your customers happy and main-
tain a good agency-client relationship.
Guiding principle:Plan your work, and work your plan.
Yardstick of success:Having lost only one client in close to
10 years.
How you grew your company:Completely focused on one client
at a time. We have relied on directreferrals from our existing client baseto grow.
Biggest accomplishments in the last 18months:
Winning the Southeast divisionaccount for Orleans Homebuilders andstarting our second year of handlingpublic relations for artists Grace Slick(Jefferson Airplane) and Paul Stanley(KISS).
How you defined your market:I’m seeing greater acceptance from
clients to use larger shares of their mar-keting budgets toward public relationsas a primary way to build their brand.
Goal yet to be achieved:Retirement.
Judgment CallsBest business decision:
To go out on my own before starting afamily.
Biggest business lesson learned:People steal things (such as comput-
ers), so constantly back up your files.
Mentors:My parents, Rob and Linda.
True ConfessionsWhat gets you up in the morning:
Every day provides us a new opportu-nity to help our clients to do more busi-ness.
Like least about job:Any accounting function.
Pet peeve:People who talk entirely too much
and never listen. Listening is one of thegreatest tools in my industry.
If you could meet anyone, it would be:My grandfather, David Cashwell, who
passed away when I was very young. Hewas an entrepreneur who started DixieBelle Textiles.
Three greatest passions:My wife, Shane; my daughter, Bennett;
and my dog, Nora.
First choice of a new career:Owning a heli-ski camp operation.
PredilectionsFavorite quote:
“It’s too late to go home early.”
Currently reading:Shantaram by Gregory David Roberts
and Hell’s Angel: The Life and Timesof Sonny Barger and the Hell’s AngelsMotorcycle Club by Ralph “Sonny”Barger.
Favorite restaurant:Mac’s Speed Shop.
CHARLOTTE BUSINESS JOURNAL SMALL BUSINESS l 37charlottebusinessjournal.com
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BIG IDEASEntrepreneurs talk aboutwhat they do and why they do it ...
DETAILS, DETAILS
Business: Advertising, public-relationsand marketing services
2006 revenue: $3.2 millionWeb site: www.thejewellagency.comAge: 37Education: B.A. in journalism(advertising and public relations),University of Georgia, 1992
Experience: Account executive,Resort Information Services, Aspen,Colo., 1992-94; account executive,The Sumner Group, 1994-96; directorof new business development/seniorPR manager, Stegall and Castleberry,1996-98; president, The Jewell Agency,1998 to present
Career advice: Find something that youtruly enjoy doing and your job willhardly seem like work.
DAVID JEWELLPresident, The Jewell Agency
photo NANCY PIERCE
The Big Ideas profile is organized and editedby small-business reporter Fred Tannenbaum.Contact him at [email protected] (704) 973-1147.
