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Chapter Ate
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Audience Analysis
• Audience Analysis – act of gaining an understanding of your audience members and acting on that information
• 1) You speak for the audience• 2) Audience is different from you– Avoid ethnocentrism (own viewpoint is standard)
• 3) Audiences differ from one another
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Benefits of Audience Analysis
• 1) Topic selection and shaping (interest and relevance)
• 2) Speak at listeners knowledge level• 3) Determines language needed to best
communicate message• 4) Decreases chance of alienating/ offending
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How to analyze
• Types of data (demographic, attitudinal)• Collecting (existing research, host, expert,
surveys, listen and observe)• Make sense of data/ apply – (homogeneous
versus general audiences)
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When To Analyze
• Before topic selection• Predetermined topic• Last minute analysis• During a presentation
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Understand Speaking Situation
• Context analysis – meet expectations and general norms
• Types of Contexts– Physical – room size, equipment, etc…– Temporal – time, history, other speeches…– Psychological – moods and frames of mind
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Chapter NINE
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Speech Purpose/ Topic• Reason for speaking event– Asked, required or offering– Inform, persuade or mark a special occasion
• Where to find a topic– Personal experience– Topics you want to know more about– Others– Browse– Brainstorm
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Topic cont…
• General Audience interest– Topics about themselves– Current topics– Historic and future-related– Curiosity satisfying
• Specific Audience interest– Chapter 8
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Thesis Statement
• Thesis – one main idea to which everything else in your presentation connects.– True versus False thesis statements• One Synthesizing idea
– Benefits of a good thesis• Helps focus on audience• Listeners appreciate a meaningful thesis• Less is more