Download - Chapter 8 Top 10 Questions (with sources)
![Page 1: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/1.jpg)
Top 10 Questions for Chapter 8: Identifying Market Segments and Targets
harold ceasar t. verayo
Rold ON TIME
![Page 2: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/2.jpg)
1. _____ marketing reflects a growing trend called grassroots marketing.
a) Localb) Nichec) Targetd) Micromarketing
p.250
![Page 3: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/3.jpg)
2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.
a) segmentb) subsegmentc) niched) subgroup
p.249
![Page 4: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/4.jpg)
3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.
a) segmentb) massc) niched) target
p.248
![Page 5: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/5.jpg)
4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.
a) Customerizationb) Mass marketingc) Micromarketingd) Niche marketing
p.252
![Page 6: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/6.jpg)
5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
a) demographicb) psychographicc) behaviorald) geographic
p.263
![Page 7: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/7.jpg)
6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.
a) Demographicb) Geographicc) Behaviorald) Psychographic
p.255
![Page 8: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/8.jpg)
7. A company uses _____ invasion plans to enter one segment at a time.
a) segment-by-segmentb) micro segmentc) counter segmentationd) target marketing
p.271
![Page 9: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/9.jpg)
8. A _____ is a set of segments sharing some exploitable similarity.
a) macrosegmentb) supersegmentc) conglomerated) selective segment
p.269
![Page 10: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/10.jpg)
9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.
a) marketb) differentiatedc) full marketd) selective
p.269
![Page 11: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/11.jpg)
10. With ________ the firms makes a certain product that it sells to several different market segments.
a) market specializationb) position specializationc) product specializationd) differentiated specialization
p.269
![Page 12: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/12.jpg)
1. _____ marketing reflects a growing trend called grassroots marketing.
p.250
a) Localb) Nichec) Targetd) Micromarketing
![Page 13: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/13.jpg)
2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.
p.249
a) segmentb) subsegmentc) niched) subgroup
![Page 14: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/14.jpg)
3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.
p.248
a) segmentb) massc) niched) target
![Page 15: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/15.jpg)
4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.
p.252
a) Customerizationb) Mass marketingc) Micromarketingd) Niche marketing
![Page 16: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/16.jpg)
5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
p.263
a) demographicb) psychographicc) behaviorald) geographic
![Page 17: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/17.jpg)
6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.
p.255
a) Demographicb) Geographicc) Behaviorald) Psychographic
![Page 18: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/18.jpg)
7. A company uses _____ invasion plans to enter one segment at a time.
p.271
a) segment-by-segmentb) micro segmentc) counter segmentationd) target marketing
![Page 19: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/19.jpg)
8. A _____ is a set of segments sharing some exploitable similarity.
p.269
a) macrosegmentb) supersegmentc) conglomerated) selective segment
![Page 20: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/20.jpg)
9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.
p.269
a) marketb) differentiatedc) full marketd) selective
![Page 21: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/21.jpg)
10. With ________ the firms makes a certain product that it sells to several different market segments.
p.269
a) market specializationb) position specializationc) product specializationd) differentiated specialization
![Page 22: Chapter 8 Top 10 Questions (with sources)](https://reader036.vdocuments.us/reader036/viewer/2022062223/543670d28d7f72483f8b7172/html5/thumbnails/22.jpg)
Top 10 Questions for Chapter 8: Identifying Market Segments and Targets
harold ceasar t. verayo
Rold ON TIME