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Changing TVRI Paradigm Toward New Realities in Broadcasting World
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Agenda Introduction TVRI Core Mission New Realities in
Media Environment Strategy and
Response Training Activities on
New and Social Media
Conclusion
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Introduction The new era in Broadcasting Field is not
only the era of creativity, innovation, transformation and exitement but also an era that come to risk and opportunity.
For that Public Service Broadcasting should change its paradigm in order to keep afloat in the industry.
Regarding to the effort for stay firm in the new environment ( New and Social Media Era ) – TVRI should Adapt the new situation with proper strategy and response.
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TVRI Core Mission Create Stable
Organization. Deliver Distinctive
Programme. Enlarge Services Contribute to the
Nation Unity and Culture Development.
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New Realities in Media Environment Media is Global, Social, Ubicuitous and
Cheap. Media is in People Hands not in
Professional Hands Anymore. Changing in Viewing Pattern and Media
Consumption. Interactivity and Personal Driven. Fierce Competition and New Player in
the Industry.
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Strategy and Response
Renew the Editorial and Business Policy Train and Re-Train the Entire
Workforces for Responding the New Realities.
Reforming the Organization Combine TV Broadcast with New and
Social Media for Promotion,Programme in order to Grab More Audience Attention.
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Training Activities on New and Social Media
Managing New Media Project
Multi-platform Workshop
Convergent Journalism
Writing for the Web Developing Creative
Content for the Web New and Social
Media for Managers
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Conclusion Adapt and not
Confront the New Realities in Media Environment .
Set New Paradigm . Do not Hesitate
Back to the Class for Re-inventing the Organization (Especially for the Media Executives ).
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THANK YOU !
TVRI – TC
2014.
Cosmalinda Constant
Simanjuntak.