Changing role of ICTd I d t ' Viand Industry's View
May 23, 2008Tetsuo KarakiFujitsu Limited
High Priority for the Companies
Green asbusiness prioritybusiness priority
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Why it is Top-Priority
Because Green is a Value!
Commercial valueEco-products, Green services ...No compliance, no market
Corporate valueEco-funds, Green investments ...
Amount of CO2 will be convertedAmount of CO2 will be converted to money
Emission Trading System
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g y
The Role of ICT: Traditionally
Tool for Productivity Gain
• Production ManagementEfficiency of Logistics• Efficiency of Logistics
• Sales ManagementA ti P• Accounting Processes
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Field Innovation
SalesLogistics
Manufacturing
UtilizeWisdom & know-how of people
Procurementin business field should lead to creativity and innovation
R&D
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RecycleR&D
Changing Role of ICT
Tool for Productivity Gain
Making the Most of gHuman Wisdom
(i l di )(including)Tool for Energy Efficiency Gain
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ICT Contribution to the Environment
Two aspectsTwo aspects
Lower the Environmental Impact “OF” ICTImpact OF ICT
Lower the EnvironmentalLower the Environmental Impact “BY” using ICT
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ICT Contributions: Estimation in Japan
CO2 Reduction Japan 2012
ICT Contribution
6838
Million tons68Million tons 3030
Million tons
CO2 Emission
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(source : MIC, Japan)CO2 Emission
ICT Contributions: Estimation in Japan
ECommerce (Individuals)
Online Shopping 782 0.5%ATM 319 0 2%(Individuals) ATM 319 0.2%
ECommerce(Businesses)
Online Transaction 836 0.6%
Supply Chain Management 1,839 1.4%Supply Chain Management 1,839 1.4%
Reuse Market 1,197 0.9%
Digital Content Music, Video etc. 314 0.2%g
Movement of People TV Conference etc. 373 0.2%
Traffic System ITS 401 0.3%y
E-Gov E-Application 11 0.0%
Energy Mgt. BEMS、HEMS 730 0.5%
TOTAL 6,802 5.0%
( MIC J ) (The unit is 10 thousand tons of CO % represents a portion
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(source : MIC, Japan) (The unit is 10 thousand tons of CO2, % represents a portion of CO2 emissions in all emissions in 2005 in Japan)
Case of FUJITSU : Products
To improve the environmental performance of each product
Eco-friendly Materials Eco-design
World's Best Space allocationLeast Power Consumption
Eco friendly Materials Eco design
Least Power Consumption
Corn based plastics
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Casting of notebook PC
Case of FUJITSU : Total System
Energy saving byCables CO2 FootprintEnergy-saving byServer Integration
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Case of FUJITSU : Application Software
Virtual Product SimulatorManufacturing not making prototype
Remote meeting sharing the blueprintEnvironmental load simulation
Di bl l tiDisassembly evaluation
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Case of FUJITSU: Estimated ICT Contributions
Fujitsu 2007-2010CO2 Reduction BY ICT
ICT Contribution6.3Milli t 7.0Million tons
Million tons0.7Million tons
CO R d ti OF ICTNote: This trial calculation is
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CO2 Reduction OF ICT based on amount of Japanese market of FY2006.
GIIC Annual Conference 2008 in Tokyo
■Date: 25 April 2008 at the World Bank Tokyo Officep y■Theme: “The Power of Green – In the future of ICT, Is it Part of the Problem
or the Solution”
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GIIC Acknowledged International Discussions
To identify opportunity, best practices and evidence-based policy to make the most of ICTs
Methodologies for evaluating CO2 reductions through the use of ICT should be standardized
ICT solutions have the potential to be an enabler to reduce a significant part of the remaining 98%g p g
Organized a study group to discuss the role of ICT and estimated the number by ICT useICT, and estimated the number by ICT use
CEOs of leading IT companies agreed on "Green IT Initiative" to achieve goalsIT Initiative to achieve goals
Improve computer energy efficiency by 50%, & d l b l CO2 b 54M t
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reduce global CO2 by 54M tons per year
GIIC Tokyo Conference Agreement
GIIC Conference in Tokyo
Accenture, Boston Consulting
yParticipants from Business
Group, BT, DeNA, Deutsche Telekom, Economist, Fujitsu, Hitachi, Microsoft, Nikkei, NTT, ac , c oso , e , ,One Communication, SRT (Silkroad Telecom), Telecom Malaysia Verisign WIPRO
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Malaysia, Verisign, WIPRO
GIIC Tokyo Declaration (1)
Lower the Environmental Impact OF ICT
Lowering electricity consumption of ICTDevelopment of innovative technology
Responsible Internet Use To Combat SpamReduction of ICT traffic waste
Lower the Environmental Impact BY using ICT
ICT for Measurement and ComplianceSensor technologySensor technology
ICT as Enabler for New Business PracticesAdd d l f b i
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Added value for business
GIIC Tokyo Declaration (2)
To Accelerate achieving the goal
E h f I f tiExchange of InformationMore study and analysis
Development of a RoadmapRoadmaps that define ICT use as a tool for green
Market-based ApproachMarket based ApproachPolicies to support and stimulate market-based approach pp
Early Action NeededCost of delaying action is much higher in the future
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Cost of delaying action is much higher in the future
Thank you
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