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Changes in the Media MarketPixelpark : Berlin 25/4 2008
Sofus Midtgaard, Entrepreneur, Founder & CEO of LeaderLab
social media Facebook trends API AOL
HYPE TV Disney games RFID Twitter advertising What business are you in Micro-blogging
Googlemaps gadgets...
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Background • Sofus Midtgaard,
Founder & CEO, LeaderLab
• Head of Strategic Development, The Danish Broadcasting Corporation (DR)
• Head of New Media Development, The Danish Broadcasting Corporation (DR)
• Co-Fonder & Partner, Runemedia
• Executive, MBA• Information & Media Science
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Radical change comes from unexpected places...
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A story about the “ice industry”...
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A story about the “ice industry”...
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A story about the “ice industry”...
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A story about the “ice industry”...
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A story about the “ice industry”...
?
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What business are you in?
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“The empires of tomorrow are the empires of the mind.”
Winston Churchill
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Strongest brand in the world 2008?
- anyone?
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Who would have guessed back in 1998... Google Founders
Larry Page &Sergey Brin,
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Who knows Chad Hurley & Steven Chen ?
Chad Hurley & Steven Chen
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Who would have guessed...
Mark Zuckerberg
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I ended up joining...
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Stop the hype! Show us the numbers!
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Numbers give me numbers...
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Big money changing hands...
2005 2006 2007 2008
1,65 bill. $
580 mill. $
850 mill. $
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“Television will never be a competitor for radio, because people must sit an keep their eyes glued to the screen.”
New York times 1929.
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The Guru’s of the 90’s: Broadcast will be dead in 10-years time
”This would definitely be the end of flow-tv”
Berlingske 1. maj 2007:Christian Strand, Mediabureauet, IUM
Changes in media consumption
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Wireless Laptops
Media habits are changing slowly – flow is still dominating...
...but more time is being spend on new platforms...
... and flow are challenged by on demand
Game consoles
Mobilephones
MP3-Players
Media center & PVR
Changes in media use
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Video killed the Radio star... And Internet will kill the TV star! Or
how is it?
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Source: Ming the Merciless, Union Square, NY
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People not watching television (DK)
Andel af tv-seere,der ikke ser DR TV
Kilde: Gallup tv-meter, 1992-2006 - DK
5,00
6,25
7,50
8,75
10,00
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
1. halvår 2007: 11,2%
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Internet advertising (Europe)
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FOX, BSkyB, 20th Century FOX, The Times, The Sun, MySpace
Turnover: 28 bill. $.
ABC, E! Entertainment, Euro Disney, Walt Disney Studios, Touchstone, Miramax, Buena Vista International, Disney Parks
Turnover: 39 bill. $.
CNN, HBO, Warner, Brothers Records, AOL, Warner Bros. Pictures
Turnover: 50 bill.$
CBS, MTV, Paramount Pictures & Television, BET,
Nickelodeon, Blockbuster, United International Pictures, Viacom Internet
Turnover: 30 bill. $.
NBC Network
CNBC, MSNMC,
Cable tv in Europe & Asia
Turnover: 18 bill. $.
Turnover 2006, in DKR excahngerate pr. 01.01.2007
Kilder: Annual Reports 2006
BMG Music, RTL Group, Bertelsmann New media, UFA Sports
Turnover: 29 bill. $.
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The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009IAB & Price Waterhouse Coopers, 2008
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Will search kill the Advertising Agency? ...as we know it?
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Online video advertising (US)
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Paid search advertising (US)
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Somebody else’s content is king!A story about social media & user generated content...
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But first a little quiz...
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The Facebook Generation:On the air and very aware!
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Internet advertising
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Source: aphexddb.com
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social media Googlemaps trends API AOL HYPE TV games RFID
Twitter advertising Location based marketing are
you in Micro-blogging Twittervision gadgets...
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...don’t forget!
Media habit are an integral part of everyday life...
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What business are you in?
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Sofus Midtgaard, [email protected]