Download - Chad Ballard
BANKING IN THE NEW DIGITAL AGE
CHAD BALLARD
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Welcome to the Experience Economy
Extract Commodities
Make Goods
Delivery Services
Stage Experiences
Market PremiumPricing
Diffe
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Harvard Business Review
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New Experiences in Banking• 53% don’t think their bank offers
anything different than other banks• 1 in 3 say they are switching
banks in the next 90 days• 71% would rather go to the
dentist than listen to what their banks are saying
• 33% believe they won’t need a bank at all in the future
• Nearly half are looking for tech start-ups to overhaul banking
• 73% would be more excited about a new offering from Google, Amazon, Apple, Paypal or Square than from their own bank
Millennial Disruption Index
Scratch, Viacom Media Services BBVA Research
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Product and Service EvolutionProviding More Advanced Products and
Services Through Superior Mobile Experiences
BBVA Research
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Tracking Customer ExperiencesNet Promoter Score (NPS)
Measurements Tracked Through Every Experience
How likely is it you would recommend us to a friend?
• Promoters• Passives• Detractors
Problem Incident Rates
Daily Learning w ActionNet Promoter Score
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Fintech Disruption to Experiences
Fintech Investment 2008 - 2014
Fintech Providing Enhanced Experience and Value…
…And Creating New Business Models
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Conclusions and Questions?
Spain | Mexico | United States
www.sngular.team@sngular_team