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Ceyhun Özata
Capital Markets Day 2019
Corporate & Residential Sales
53
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7%13%
21%
34%
2016 2017 2018 Q3 19
Turkcell Corporate Business Accelerates
Corporate & Residential Sales Capital Markets Day 2019
54
Increase InArpu
MultiplayFocus
Net Add
IoT &Digital
TransformationServices
DigitalIntegration &
ManagedServices
Cloud & Security Services
Telco Services Corporate Business Revenue Growth Rate
Digital Business Solutions
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16KCOMPANY
COMPANY
COMPANY
528K
2.5MnEN
TERP
RISE
SME
SMAL
LBU
SINE
SS
Corporate Customers’ Needs in Turkey
OPTIMIZECOSTS
INCREASEREVENUES
3 MILLION COMPANIES
Corporate & Residential Sales Capital Markets Day 2019
INCREASING END TO END DIGITALIZATION OF CORPORATE CUSTOMERS
55
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Corporate & Residential Sales
Addressable Market & Turkcell Positioning
Capital Markets Day 2019
Telco market figures consist of mobile and fixed voice & data figures and exclude hardware sales. Mobile figures are based on Futurebright 2018Q4 Field Research. Fixed figures are based on ICTA Report 2018Q4 and Turkcell Estimation. ICT, Hardware & Software figures are based on IDC Blackbook 2019.
TELCO BUSINESS / EXISTING BUSINESS
41%TelcoMarket Share
• Superior network perception
• Net add, increase in ARPU
• Opportunity of multiplay, new services
• High margin
• Profitable growth with integrated solutions
AddressableMarket
24Billion TRY
56
DIGITAL & ICT BUSINESS / GROWTH ENGINE
5%ICTMarket Share
• Fragmented market
• Lack of strong system integrator
• Increase in demand for digitalization
HARDWARE & SOFTWARE BUSINESS /OPPORTUNISTIC APPROACH
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Corporate & Residential Sales
Our Digital Transformation Journey
Capital Markets Day 2019
DIGITAL SOLUTIONPROVIDER
B e f o r e
2 0 1 5
BASIC TELECOMOPERATOR
DIGITALSOLUTIONS
DIGITALINTEGRATOR
Digital TransformationLeader of
Turkey#1 ICT Solution Provider in
3 Years2022E
VERTICALSOLUTIONS
MOBILE & FIXEDCONVERGENCE
‘’End to End Integrated ICT Solution Provider‘’57
2015 2016 2017 2018 2019
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Leverage Telco Capabilities Through One-Stop Shop Vision
DC & CloudServices
SecurityServices
IoTDigital Transformation
Product & Services Advanced Analytics AI
Digital Integration & Managed Services
END TO END INTEGRATED PORTFOLIO
TURKCELL’S SUPERIOR COMPETENCIES
Trusted Turkcell Brand Strong Customer Base ICT Ready Sales Force &Nationwide Sales Channel
Strong Infrastructure
in Net Promoter Score1stof corporates prefer Turkcell90%
mobile market share67% direct sales force4,000in technologicalsolutions provider1st
Corporate & Residential Sales Capital Markets Day 2019
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Corporate & Residential Sales
Turkcell Corporate Growth Engines
Capital Markets Day 2019
CAGR
18%-20%
33%
2019E 2022E
CORPORATE BUSINESS GROWTH ACCELERATORS
BoostExistingBusiness
Increase InARPU
MultiplayFocus
Net Add
NewGrowth Engines
IoT &Digital
TransformationServices
DigitalIntegration &
ManagedServices
Cloud & Security Services
59
40%