Download - Certificate in IPR Management Lecture 1
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Using IP to build and grow innovative businesses
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or
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The case for good lawyers
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<Outline>
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0.0 Survival Basics
1.0 Use the System
2.0 BreakThe system
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<0.0>
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<1.0>
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Intellectual Property is the legal right to control the results of creativity and innovation
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Intellectual Property strategy is how you use the intellectual property system to your advantage
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A sales pitch
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€30
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http://www.youtube.com/watch?v=CiFVdvU10L4
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RCD TRUNKI KIDEE CASE
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RCD TRUNKI KIDEE CASE
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http://www.bailii.org/ew/cases/EWHC/Patents/2013/1925.html
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<Cloud>
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1940
1350
1158
745
579
425
337
313
258
252
180
151
144
144
91
90
64
43
31
27
26
0 500 1000 1500 2000 2500
United States
South Korea
China P.Rep.
Japan
Germany
Canada
United Kingdom
Sweden
Finland
Israel
Taiwan
Netherlands
India
Switzerland
Australia
Ireland
Singapore
Italy
Spain
Denmark
New Zealand
Belgium
Patent Applicants by Country
16540
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0 5 10 15 20 25
ACCENTURE GLOBAL SERVICES LTD (IE)
SKYPE LTD (IE)
BUSINESS OBJECTS SOFTWARE LTD (IE)
MARKPORT LTD (IE)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
TRINITY COLLEGE DUBLIN (IE)
YOUGETITBACK LTD (IE)
HESNAN JOHN (IE)
SOFTMARK LIMITED (IE)
Changing Worlds Ltd (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
IE,
IE,
Cloud: Irish Assignees
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<Games>
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Zynga Case Study
• February 2012: No patents• March 2012: acquires 38 patents • October 2012: Partners with Bwin.party• December 2012: Applies for Nevada licence• January 2013: >100 patents and applications
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Slot Machine
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Team play of slot machines
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Size of Patent Portfolio Companies
>1000 IGT, Aruze, WMS industries
101 – 1000 Zynga, Lottomatica (via Gtech), Scientific Games, Walker Digital
11 – 100 Playtech
1 – 10 Bwin, Amaya, OnGame, TabCorp, Ladbrokes
0 or unknown Weswit, GVC Holdings
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<Patents>
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Top Assignees: Publication Count
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R&D GrantsR&D Credits
Capital Allowance
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DOMESTIC INVENTORS FOREIGN INVENTORS
Held Locally Held Overseas Held LocallyAcquisition by foreign firm with investment in R&D
Third level focus on patenting
Small local tech sector
Government incentives to foreign firms to engage in R&D activities
Incentive switch from manufacturing to R&D
Extension of corporate IP strategy
Local or Global HQ relocation
Acquisition of IP assets
Global structures
Source: Internal Research 2007-2012 publications
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“Other” sectors
• Fashion• Architecture• Furniture• Construction• Animation• Games
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<2.0>
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Never doubt that a small startup can take on a huge monopoly. Indeed, it is the only thing that can.
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Policy and governance will be as important as technology in shaping what the market looks like in the coming years.
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And that, of course, will shape how impactful our portfolio companies are, and that will ultimately shape our returns.
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I’ve started to believe the leverage in the “sharing economy” will be in opening regulated industries.
Christina Cacioppo
http://www.christinacacioppo.com/blog/2013/04/03/sf-things/
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[t]he challenges of the connected future are less technical and more legislative, political and philosophical.
http://gigaom.com/2013/03/17/uber-data-darwinism-and-the-future-of-work/
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https://speakerdeck.com/nickgrossman/peer-progress-and-regulation-2-dot-0
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We already know this
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Ryanair
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<e.g.>
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http://www.analysisgroup.com/uploadedFiles/Publishing/Articles/Lerner_Fall2011_Copyright_Policy_VC_Investments.pdf
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€40 Billion per year
Fosters civic and social participation
Massive efficiency gains
Solves Societal Challenges
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Data/Privacy/OpenData
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<no brainer>
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<Philosophy>
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Access to Justice
Privacy
Open Data
Public Participation
Access to Information
Information Society
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<Conclusion>
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Total Solutions Game Changers
Vendors Specialists
UniquenessLow High
Impo
rtan
ce
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Total Solutions Game Changers
Vendors Specialists
UniquenessLow High
Impo
rtan
ce
0.0 1.0
2.0
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Total Solutions Game Changers
Vendors Specialists
UniquenessLow High
Impo
rtan
ce
0.0 1.0
2.0
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[email protected] +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip