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Central Arkansas Central Arkansas Economic Development Economic Development
AllianceAlliance
Survey Report 2Survey Report 2May 7, 2004May 7, 2004
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• Economic Development SurveyTotal Responses as of May 7 , 2004
999999• Workforce Survey
Total Responses as of May 7, 2004
192192
Respondents
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www.LocateCentralArkansas.com
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• 2312 Unique Visitors
• Highest Traffic Date: March 12, 2004
• Most Requested Pages:
• (1) Home (48.5%)
• (2) About the Project (8.43%)
• (3) Project News (7.31%)
• Most Active Day of the Weeks: Friday
www.LocateCentralArkansas.com
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Outline• Economic Development Survey
• Demographics• Satisfaction• Economic Development Perception
• Workforce Survey• Demographics• Employment• Satisfaction• Local Workforce• Development Programs
• Quotes from Economic Developers
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Economic Development - Demographics
0
5
10
15
20
25
30
35P
erce
nt
$0-$25K $26-$50K $51-$75K $76+
Annual Income
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Economic Development - Demographics
0
10
20
30
40
50
60
Per
cen
t
Male Female
Gender
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Economic Development - Demographics
0
10
20
30
40
50
60
70
80
90
Pe
rce
nt
White Hispanic AfricanAmerican
Asian Other
Ethnicity
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Economic Development - Demographics
05
10152025303540
Pe
rce
nt
So
me
Hig
hS
cho
ol
H.S
. G
rad
uat
e
Un
der
gra
du
ate
Deg
ree
Gra
du
ate
and
Ab
ove O
ther
Years of Education
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Economic Development - DemographicsWhere do you live Where do you work
Conway County Garland County
Hot Spring County Lonoke County
Pulaski County White County
Faulkner County Grant County
Jefferson County Perry County
Saline County Other
Conway County Garland County
Hot Spring County Lonoke County
Pulaski County White County
Faulkner County Grant County
Jefferson County Perry County
Saline County Other
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Economic Development - Demographics
05
101520253035404550
Per
cen
t
0-15 16-30 31-45 46-60 61 +
Commute Time to Work
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Economic Development - DemographicsTop 5 Occupations1. Management2. Business and Financial3. Education, Training, and Library4. Office and Administrative5. Sales and Related
Top 5 Industries1. Utilities2. Education3. Finance and Insurance4. Public Administration5. Healthcare and Social Assistance
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Economic Development - SatisfactionEducation
Highest Satisfaction – Community Colleges Lowest Satisfaction – 9-12 Education
LivabilityHighest Satisfaction 1. Outdoor Recreation2. Family Environment 3. Good Healthcare
Lowest Satisfaction1. Traffic2. Growth Management3. Low Crime
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Economic Development - SatisfactionInfrastructure
Highest Satisfaction – Driving Time to Work Lowest Satisfaction – Public Transportation
Working EnvironmentHighest Satisfaction – Equal Opportunity Lowest Satisfaction – High Paying Jobs
General EconomyHighest Satisfaction – Tourism Promotion Lowest Satisfaction – Effective Government Leadership
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Economic Development - Perception
Top Five Industries survey respondents would like to see either expand or locate in Central Arkansas
1. Software Computer Development2. Professional Services3. Healthcare / Medical Research4. Manufacturing5. Electronics
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Economic Development - Perception
What does effective Economic Development mean to survey respondents
More Jobs in Central
ArkansasNew
Companies opening in
Central Arkansas
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Economic Development - Perception
When it comes to marketing, what is most important to survey respondents
Market to industry executives to get them to locate a
business in Central Arkansas
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Economic Development - Perception
0
10
20
30
40
50
60P
erce
nt
Good Bad NoPerception
What do you believe the Nation’s perception of Central Arkansas to be?
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Economic Development - Perception
0
10
20
30
40
50
60
70
80
Per
cen
t
Good Bad NoPerception
How do the people of Central Arkansas perceive their community?
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Economic Development - Perception
Central Arkansas’s Biggest Asset
1. Potential
2. Scenic Beauty
3. Affordability
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Economic Development - Perception
One Word Descriptors
OpportunityPotentialEagerComfortableUndiscovered
FamilyFriendlyAwesomeSproutingAffordable
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Outline• Economic Development Survey
• Demographics• Satisfaction• Economic Development Perception
• Workforce Survey• Demographics• Employment• Satisfaction• Local Workforce• Development Programs
• Quotes from Economic Developers
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Economic Development - DemographicsCompany Location Employee Residence
Conway County Garland County
Hot Spring County Lonoke County
Pulaski County White County
Faulkner County Grant County
Jefferson County Perry County
Saline County
Conway County Garland County
Hot Spring County Lonoke County
Pulaski County White County
Faulkner County Grant County
Jefferson County Perry County
Saline County
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Workforce - Demographics
What type of product or service does your company provide?
0 10 20 30 40 50 60 70
Electronics
Durable Goods
Business Services
Computer
Software
Bio / Medical
Consulting
Other
Percent
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Workforce - Employment
How many employees do you currently have?
0 20 40 60 80 100
1 to 50
50 to 99
100 to 499
500 to 999
1000 to 5000
5000 +
Percent
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Workforce - Employment
How many employees did you hire last year?
0 10 20 30 40 50 60
None
1 to 9
10 to 49
50 to 99
100 to 199
200 +
Percent
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Workforce - Employment
How many employees do you plan to hire within the next year?
0 10 20 30 40 50 60 70
None
1 to 9
10 to 49
50 to 99
100 to 199
200 +
Percent
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Workforce - Employment
What is the level of difficulty and cost of recruiting outside the region
0 10 20 30 40 50 60 70
Very Difficult
Difficult
Easy
Not Applicable
Percent
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Workforce - Employment
How do you find new employees?
0 5 10 15 20 25 30 35
Walk in
Internet
Networking
Recruiter
Community College or Technical School
Percent
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Workforce - Satisfaction
What do you consider to be the three greatest strengths of Central Arkansas
Workforce?
1. Work Ethic
2. Low Cost
3. Availability
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Workforce - Satisfaction
What do you consider to be the three greatest weaknesses of Central Arkansas
Workforce?
1. Unskilled Workforce
2. Expectations too High
3. Lack of Education
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Workforce – Local Workforce
Top 3 Rated “Very Important”1. Work Ethic2. Productivity3. Eagerness to Learn / Develop
Top 3 Rated “Not Important”1. Scientific and Engineering2. Entrepreneurial Skills3. Diversity
Level of Importance to Your Business
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Workforce – Local Workforce
Top 3 Rated “Very Good”1. Loyalty2. Employee Turnover3. Work Ethic
Top 3 Rated “Poor”1. Entrepreneurial Skills 2. Scientific and Engineering3. Management
Current Status
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Workforce – Local Workforce
Anticipated need now and up to one year from nowHighest Need – MIS / Computer Systems Lowest Need– Scientist / Researcher
Current AvailabilityHighest Availability – Administrative Lowest Availability – Scientist / Researcher
QualityHighest Quality – ExecutivesLowest Quality – Scientist / Researcher
Occupations in Central Arkansas
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Workforce – Local WorkforceWhich skills, if any, is your workforce lacking?
0 5 10 15 20 25
Basic
Interpersonal
Job Specific
Technical
Adminstrative
Management
Communications
Computer
Customer Service
English
Other
Percent
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Workforce – Local WorkforceHow do you provide training?
0 10 20 30 40 50 60 70 80 90
In House
Outsourced PrivateCompany
Local University orCommunity College
State Employment /Workforce Development
Agency
Percent
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Workforce – Development Programs
Business and Industry Training Program (BITP)
• 75% have never heard of BITP• 53% rate BITP as having “Good” quality• 61% rate BITP as having “No Relevance”• 77% think it needs improvement
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Workforce – Development Programs
Existing Workforce Training Program (EWPT)
• 61% have never heard of EWPT• 44% rate EWPT as having “Good” quality• 54% EWPT as having “No Relevance”• 78% think it needs improvement
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Workforce – Development Programs
1. Computer
2. Technical
3. Communications
Top 3 Training Skills that will Benefit your Company
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Outline• Economic Development Survey
• Demographics• Satisfaction• Economic Development Perception
• Workforce Survey• Demographics• Employment• Satisfaction• Local Workforce• Development Programs
• Quotes from Economic Developers
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Quotes from Economic Developers
Generally speaking, most prospects are very surprised with
what they find here. There is a level of sophistication that is
unexpected; however, the area is not pretentious either. They tend
to be impressed with the way everyone seems to know each
other which makes it easy to get things done. Like the diversity of housing options. Cost of Living.
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Quotes from Economic Developers
We will depend on CAEDA to do
our marketing/recrui
ting for us.
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Quotes from Economic Developers
We have an opportunity to do something wonderful here. Everyone needs to recognize the realistic desires of the individual member communities and support those efforts. How great would it be if Central Arkansas had the
following to offer: LR with "big city" downtown; Hot Springs - artsy resort community; Conway - cool, young, college town; etc. etc. etc. Some
communities may wish to be bedroom communities. My point is that our strength is in our diversity. We have the potential to offer the kind of environment that almost any prospect could want if we support one another and then
Central Arkansas wins.
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Quotes from Economic Developers
CAEDA should seriously consider studying other
regional organizations and see what works and doesn't work. Learn from professionals and implement good ideas for this region. Many CAEDA people tend to only look for answer
within the walls of Arkansas.
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Quotes from Economic Developers
We must be cognizant of those smaller communities that need
to be continuously educated on the value of this economic development approach. I'm
concerned some of them will have pressure to not continue their membership unless they
see immediate success.
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Quotes from Economic Developers
We won't produce results overnight. Success should be
judged by development and
execution of a strategic marketing
plan.
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Central Arkansas Central Arkansas Economic Development Economic Development
AllianceAlliance
Thank YouThank You