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CENTRAL AMERICA:
YOUR NEAREST PRODUCTION SITE TO BOTH NORTH AMERICA AND EUROPE!
Edwin Smit 15th of October 2008 Director Ideas Amsterdam
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‘Ease of Doing Business’ Indicator
2007 2008 2009
El Salvador 72 71 72
Panama 64 65 81
Nicaragua 87 93 107
Guatemala 115 114 112
Costa Rica 117 115 117
Honduras 126 121 133
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17 key aspects
Score: (1) weak (2) regular (3) good (4) excellent
CR ES GT HN NI PN1. Political aspects 3 3 2 3 1 3
2. Social aspects 3 2 2 2 2 3
3. Security 2 1 1 1 3 3
4. Economic aspects 3 3 3 3 2 3
5. Fiscal aspects 3 2 3 3 3 3
6. Finance 2 3 2 2 2 3
7. Infrastructure (local) 2 3 3 2 2 3
8. Infrastructure (export) 3 2 3 3 1 2
9. Communication 2 4 3 2 3 3
10. Free Trade Agreements 2 3 3 3 3 3
11. Climate and natural resources 3 3 4 3 3 3
12. Agr. Sector Organizations 3 3 3 2 3 2
13. Fitosanitary Service 2 3 3 3 3 2
14. Agricultural supplies 3 2 3 3 2 2
15. Unqualified Labour 1 3 3 3 4 2
16. Management 4 2 3 3 2 2
17. Subsidies 1 3 2 2 3 2
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Business Ideavelopment Chart
16,6%0% 100%
Weak
Strong
Introduction
Growth
Maturity
Bu
sin
es
s C
om
pe
titi
ve
ne
ss
Market share per country of total Central American exports (2006)
Decline
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Business Oportunities – target groups
16,6%0% 100%
WEAK
STRONG
Bu
sin
ess
com
pet
itiv
enes
s
Market share per country of total Central American exports (2006)
Investors: green
Importers: yellow
Exporters: blue
16,6%0% 100%
WEAK
STRONG
Bu
sin
ess
com
pet
itiv
enes
s
Market share per country of total Central American exports (2006)
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BIC – Costa Rica
16,6%0% 100%
WEAK
STRONG
Introduction
Growth
Decline
MelonWatermelon
Banana
Young plants
Pre-finished pot plants
Foliage
Cut flowers
Pineapple
MaturityMango
Bu
sin
es
s c
om
pe
titi
ve
ne
ss
Vegetables(others)
Vegetables(to/cu/pe/eg)*)
Processed fruits & vegs
Market share COSTA RICA of totalCentral American exports (2006)
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BIC – El Salvador
16,6%0% 100%
Market share EL SALVADOR of total Central American exports (2006)
Introduction
Growth
Decline
Maturity
Melon
Watermelon
Young plants
Pre-finished pot plants
Foliage
Cut flowers
Pineapple
Banana
Processed fruits & veget
WEAK
STRONGB
us
ine
ss
co
mp
eti
tiv
en
es
s
Mango
Vegetables(other)
Vegetables(to/cu/pe/eg)*
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BIC - Guatemala
16,6%0% 100%
Market share GUATEMALA of totalCentral American exports (2006)
Bu
sin
es
s c
om
pe
titi
ve
ne
ss
WEAK
STRONG
Introduction
Growth
Decline
Maturity
Mango
MelonWatermelon
Banana
Young plants
Pre-finished pot plants
Foliage
Cut flowers
Pineapple
Vegetables(to/cu/pe/eg)*)
Vegetables (others)
Processed fruits & veget
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BIC - Honduras
16,6%0% 100%
Market share HONDURAS of total Central American exports (2006)
Bu
sin
es
s c
om
pe
titi
ve
ne
ss
WEAK
STRONG
Introduction
Growth
Decline
Maturity
Cut flowers
Pineapple
MelonWatermelon
Banana
Young plants
Pre-finished pot plants
Foliage
Mango
Vegetables(other)
Vegetables(to/cu/pe/eg)*)
Processed fruits & veget
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BIC - Nicaragua
16,6%0% 100%
Market share NICARAGUA of total Central American exports (2006)
Bu
sin
es
s c
om
pe
titi
ve
ne
ss
WEAK
STRONG
Introduction
Growth
Decline
Maturity
Cut flowers
Melon
Watermelon
Banana
Foliage
Young plants
Finished pot plants
Mango
Processed fruits & veget
Vegetables(other)
Vegetables(to/cu/pe/eg)*)
Pineapple
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BIC - Panama
16,6%0% 100%
Market share PANAMA of total Central American exports (2006)
Bu
sin
es
s c
om
pe
titi
ve
ne
ss
WEAK
STRONG
Introduction
Growth
Decline
Maturity
Cut flowers
Pineapple
Mango
Melon
Foliage
Young plants
Finished pot plants
Watermelon
Banana
Processed fruits & veget
Vegetables(other)
Vegetables(to/cu/pe/eg)*
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BIC – Central America
16,6%0% 100%
weak
strong
Introduction
Growth
Decline
Maturity
El Salvador
NicaraguaCosta Rica
Panama
Honduras
Guatemala
Bu
sin
es
s c
om
pe
titi
ve
ne
ss
Market share per country of total Central American exports (2006)
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Conclusions
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Strategic Allies
• Knowledge on a production level• Knowledge on a marketing - sales level• Finance• Access to high-tec supplies and services
-> Need for omnipotent strategic allies!
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Central America!
• Huge geografic potential• The region ‘does not sell itself as a region’
Therefore: little interest from foreign companies for Central America (countries are too small to justify active export policies)
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Upcoming Events
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March 2009Agricultural Trade Mission Guatemala – Costa Rica
- Status: Confirmed !- To be organized by Magnifiq and Ideavelop- Focus at the ornamental sector- A visit to and a matchmaking program during the Agritrade- Minimum of 12 Dutch participants
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September 2009Agricultural Trade Mission
Nicaragua – Honduras - Guatemala
-Status: still to be approved by the EVD-To be combined with a mission of Dutch mayors to Nicaragua-To be organized by LEI, Magnifiq and Ideavelop-Fruits and Vegetables-Minimum of 15 Dutch participants
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October 2009Central American participation to Hortifair 2009
- Status: still to be approved - Focus on the region, not on individual countries- Importance of having exchange of events; not only Dutch events in Central America- Great political importance (unification of Central America)- To be organized by Magnifiq, Ideavelop and the 6 Central American countries- Sectors: Fruits, Vegetables and Ornamentals
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March 2010Business Meetings Guatemala and Costa Rica
- Status: Confirmed !- Focus on the region, not on individual countries- Importance of having exchange of events; not only Dutch events in Central America- To be organized by Magnifiq, Ideavelop and the 6 Central American countries-Fruits, Vegetables and Ornamentals-Minimum of 20 Dutch participants
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All presentations of this seminar can be found on:
www.ideavelop.biz/events.html
Thank you very much and see you in Central America!