Center for Landscape Conservation and Ecology
An Integrated, Multidisciplinary Approach to Florida-friendly Landscaping
Terril A. Nell, CLCE Director
February 28, 2008
SocialMarketing
Ag & BiologicalEngineering
Sustainable Landscape
Design
Soil and Water Science
LandscapeConservation
Entomology
LandscapeEcology
Landscape/ Turfgrass
Management
CLCE
The Center How to manage our urban and rural
landscapes to promote environmental sustainability
What to do How to do it Communicating the message to Florida
residents
Industry and Government Agency Partnerships
Keys to Success Collaborative Messages Statewide New Communication Methods Broad Partnerships Support Common Goals
Together… One Team One Message One Voice
Water Conservation Campaign Proactive use of state specialists Written for consumers Delivered by agents Using UGA extension resources in addition to
UF/IFAS Participation and Collaboration with WMDs
Campaign Components Web Articles PSAs Ads Web site PowerPoint
Topics (Draft Titles) A Better Lawn on Less
Water All About Water
Restrictions Capturing Free Water with
Rain Barrels Dealing with Water
Restrictioins Drought Resources Irrigation System
Maintenance Right Plant, Right Place
Lawn Management During Drought
Providing Water to Wildlife
Saving Water Using Your Irrigation System
Selecting a Drought-tolerant Turfgrass
Watering Your Lawn What is Drought Firewise Landscaping Tree Care and Drought
Campaign Development Written by communicators, based on EDIS
documents or published research articles Reviewed by UF/IFAS state specialists Reviewed by external stakeholders (WMDs,
DEP) Final review by UF/IFAS state specialists and
administration Delivered to agents via Web
Gardening in a Minute 260 shows a year Mass media promotion
of Florida-friendly gardening