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connect & communicate
Company Presentation cellity.com
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connect & communicate
F o u n d e r a n d M a n a g e m e n t Te a m
Nils Weitemeyer (CEO, formerly: elkware)
Sarik Weber (VP Marketing, formerly: eprofessional, XING)
Benjamin Körber (VP Operations, formerly: bpci consultant company)
Tim von Törne (VP Business Development, formerly: Skype)
Matthias Lanz (VP Engineering, formerly: elkware)
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2 .0 : c e l l i t y a d d r e s s b o o k
a universal phone book, controlled by the network
access to “ classic ” communication tools (voice, SMS, email)
access to “ new” communication tools (i.e. Twitter, Facebook, LinkedIn)
build-in mobile advertisement solution
a convergent solution working across platforms:
mobile phone, mobile web & Internet
connect & communicate
P r o p o s it io n
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connect & communicate
?Wh a t is c e ll it y
C O MMU N IC ATE, - , v o ic e e m a il
, , S M S IM t w it t e r
C O N VER G EN C E, m o b ile w e b
C O N VEN IEN C E, ,r e le v a n c e b a c k u p
, c e n t r a liz a t io n u s a b il it y
C O N N EC T le v e r a g e s o c ia l
, n e t w o r k s - -a lw a y s u p t o d a t e
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connect & communicate
C o m p a n y H is t o r y
October 2006Foundation of cellity AG
June 2007Venture Capital – Round
February 2008Launch of cellity’s communicator | 2 million downloads in 150 countries
December 2006Successful beta launch of the least cost router application
February 2007Launch of the open beta phase of the least cost router
May 2007Launch of the SMS application to send SMS worldwide
April 2007cellity launches feature to use Twitter via mobile phone October 2007
Launch of cellity 2.0 | Applications comprise groupCall, cleverCall, freeSMS and Twitter
November 20071 million downloads in 140 countries May 2008
Launch of a free E-mail feature for the communicator
October 2008Launch of the address book centered Communicator 2
September 20085 million downloads and approx. 1 million registered users
December 2006Business Angel – Round
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Sep. ‘09
least cost router
set of individualsingle-purpose-apps
Dec. ‘08Feb. ‘08May ‘07Feb. ‘07
Communicator 3multi platform (messagingvoice, presence, etc.)
Communicator:voice, e-mail, messaging, twitter
Communicator 2:address book-centered,communication features (e-mail, messaging, social networks, twitter, voice)
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’ Th e E v o lu t io n o f c e ll it y s M o b ile S e r v ic e
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Mobile internetservicesSoftware
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c e ll it y Va lu e C h a in P o s it io n in g
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connect & communicate
2F e a t u r e s o f t h e c e ll it y C o m m u n ic a t o r
messagingThe cellity messaging backend
allows to Send and receive messages of infinite types: SMS, emails,
messages on Twitter & Facebook and can be connected to proprietary message
systems, etc.
social networksthe user generates and manages himself in one place through one central personal profile for all his social networking endeavors
social feedsThe user can read his social feeds like Twitter, his Facebook timeline
and related information
voiceThe product offers native cell phone calls or cheap calls via cellity’s high quality telco infrastructure, even conference calls
A strong, universal address book is the centerpiece of all communicationWithout the right contact information at the right time people cannot communicate. cellity gathers contact data from all
available sources, sorts and ranks them to compile a relevant and up-to-date contact list. In an effort to keep userinteraction to a minimum, the cellity Communicator introduces functions like auto-connect and auto-add to link to
current friends and expand contact lists automatically with newly found ones.The information is centrally stored sync’d to the mobile phone.
based on a powerful and flexible platformThe underlying technology is designed to run on all multiple platforms and
can easily add new functionalities like LBS, IM, presence and more
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m o b ile a d v e r t is e m e n t b u ild
in o n e c e n t r a l p e r s o n a l p r o f ile
manage yourself in one placer e le v a n t contact information
-a u t o c o n n e c twith your current friends
- - u p t o d a t e contact info
-a u t o a d d new contacts
c o n n e c t to social networks
u n iv e r s a l m e s s a g in g:p la t f o rm
send messages like e-mail, SMS, messages on Twitter & Facebook, etc.
c o n n e c t t o s o c ia l f e e d s
Twitter, Facebook timeline, etc.
N e w S c r e e n D e s ig n
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connect & communicate
2 .0 – Ad d r e s s b o o k t h e C e n t e r o f A ll C o m m u n ic a t io n
U n d e r ly in g f u n c t io n a li t y t o e n s u r e s m o o t h a n d
c o n v e n ie n t o p e r a t io n s
Backup solution
Easy data import with automatic contact merging
Efficient synchronization
Auto-add
Relevance meter
Auto update
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’ Th e u s e r s d e v ic e is c o n v e r t e d in t o a p o w e r f u l
, c o m m u n ic a t io n t o o l
w h ic h
helps him to organize all his contacts
lets him stay in touch through all communication means
gives him access to all contacts and communication features anywhere –
on a PC and on the mobile phone
protects his valuable contacts
is fun to use (customize, functions, photos, “ social experience ” )
… connect & communicate
connect & communicate
c e ll it y D e liv e r s C le a r B e n e f it s t o t h e E n d U s e r
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. In t e ll ig e n t C o n n e c t io n & S y n c M a n a g e m e n t
native mobileaddress book
incoming & outgoing calls
email, IM, SMS, freeSMS
fully open for additional sources
Outlook
Frontends:
backup
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c e n t r a liz e d in f o rm a t io n widely accessible & securely stored
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S e r v e r C e n t r ic A r c h it e c t u r e
In the mobile web
On the computer
On the mobile phone
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connect & communicate
B u s in e s s M o d e l
Indi
rect
Rev
enue
s
Dire
ct R
even
ues
Ad v e r t isin g
- there is a strong demand for mobile ad space
- ideal opportunity for targeted advertising within the client application
- ad revenues since Q4/ 2008
2 B BS e r v ic e s
- focus on MNOs in Western Europe- offering the cellity Communicator 2 in a co-branded environment
- revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing
P r e m iu m M o d e l
- premium services for a monthly subscription fee - advanced application features such as ‘ export of data’ , ‘ additional storage capacity’ or ‘ free of advertising ‘ .
- premium model is planned to start in Q2/ 2009
C h a n n e ls
- channels within the client software- trigger the sale of mobile content (charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering
‘ ’C la s s ic
- voice services (per minute) or cost per SMS channels
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messagingvoice
socialnetworks
socialfeeds
IM*
LBS* Presence*
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connect & communicate
* coming Q1/2009
A ls o in t h e F u t u r e t h e U n iv e r s a l Ad d r e s s B o o k Will S t a y t h e C e n t e r p ie c e o f A ll C o m m u n ic a t io n
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cellity AGStahltwiete 2322761 HamburgGermany
tel. +49 40 8888-5600fax +49 40 8888-56010
www.cellity.com
connect & communicate