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s e v e n t e e n
s a d d i n g t o n b a y n e s
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s f m
sl m
sb LImages from some of SaddingtonBaynes experimental work
Four or more images from onecampaign
One or two images from acampaign
c e i g a . c o . u k
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C o n t e n t s
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er Lr
er ic my dparur from h CG idury io h wb abou a yar ad a half ago I
p a lo of im rarchig wb i, (pcially rally bauiful o) for ipiraio.
Durig o of h radom arch for pry i I umbld acro h lk lookig
saddigo Bay i ha mad my jaw drop.
now Id hard of saddigo Bay bfor bu i wa uil I oicd a w abou hirsrogbow dark frui campaig ha I dcidd o chck ou hm ou, urly if a compay i
big ough o b doig campaig for srogbow hy mu b wll ablihd ad ry
good a wha hy do.
thir i i lap ad boud ahad of ay ohr crai producio compay. I cla,
rpoi, ad coai a lo of ouch-fridly lm. thi iiably lad m o chck
ou hir work, which i o oly impri bu rally wll porrayd o hir i. each
projc pag coai o of iformaio abou hir crai proc, hi-r imag,
imoial, om coai bhid h c imag.
thr wa o way I could ddica a impl blog po or a fw pag i h magazi o
hi compay, o I mad h dciio o ddica a whol iu o h work of saddigo
Bay, which i a fir im hi ha b do for a iu of Ciga.
Ayway ough of m harpig o abou how amazig hi compay i l chck ou om
of hir work.
Rchr br
e D I t O R
richbray.m
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Ink SplatsFl dmc
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Saddington Who?
Hw d thy d ll ths thns nd d thm s wll y s? its ll dwn t thr nwld nd
ndrstndn f wht s pssbl, bs f tht thy n thn tst th bx, psh th rtv bndrs
nd rt th bst pssbl sltn wth ll th hhly dvnd ps f th thy hv t thr dspsl.
Prtl ntnt dsnd fr th pst-dtl , vsl ntnt tht tlls stry, ns th sr
mtnlly, nd ll dn by n mpt, l tm. Bt yr mprssd?
Saddington Baynes dsrb thmslvs s hybrd rtv prdtn ny nd d vrythn
frm, ntrtv dsn, rtv drtn, cgi nd rthn t lr rdn.
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Hvn wrd n prvs Strnbw mpns, St. Ls sd Sddntn
Byns t llbrt n th ntl pthn sts, tn thr m p vsls fr
th pstr mpn nd dvlpn th npt frthr fr th lnt. Strnbw
lvd th vsls s mh tht thy sppd th ntl tstn phs nd wnt
strht nt prdtn, whh rdd bdt nd tm t mrt.
Cl: srac: s. L
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stRongbow - daRk FRuit
Dtl tdr pstr mpn fr bvr brnd.
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Th cR-V s Hnds ldn r rn n erp. Th mn mpn bjtv
ws t hlp t mntn ts pplrty wthn th mrt. as Sddntn Byns wr
rtn th ssts thy sd s mny dt tpts s pssbl, nd rsd th caD
ssts t rt mltpl lmnts fr ntrtd md.
Wrn wth thr dvsns f Hnd nd fr f thr ns, SB wr bl t
rs th dt rss ll md fr th vrs ns nd dvsns, whh rsltd
n strmlnd prss fr th lnt.
clnt: Hnd Mtr erp
any: mrrybwn, Lndn
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Honda - CR-V
intrtd mpn fr Hnds ldn r rn
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cllbrtn lsly wth crtv Drtr Jln Nwmn, Sddntn Byns
rtd llstrtn npts frm th sppld rfrn nd thn frthr dsnd
n 3D, sn t prsnfy h lqd mnstr. eh lqd hd ts wn thm wth
prsnlty tht ndd wth ts ltn. Ml spll fr lttl rls rm, wn n
mdrn prtmnt nd ff n brht thn.
clnt: P&g - Bnty
crtv Drtr: Jln Nwmn
any: Pbls kpln Thlr, Nw Yr
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bounty - MonsteR spiLLs
Lqd smltn fr FMcg brnd
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Sddntn Byns llbrtd wth Th Dsnry t rt pr-lnh nd lnh
brhr mry fr th infnt QX60 (JX). Thr rl n ths prjt ws t rt ll
f th ssts n cgi fr th brhr pls mplt th pst-prdtn nd lr
rdn whl wrn lnsd tmtv phtrphr Thms Strls.
Ths mpn s nq bs f th vrs lmnts tht thy ndd t
nsdr whn pln th rs nt ths nvrnmnts. SB mstrd th rtv
prss by nsdrn th ssnl cg lmnts n rdr t dlvr phtrph
rslts.
clnt: infnt Nrth amr
any: Th Dsnry, clfrn
Phtrphr: Thms Strls
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inFiniti - QX60
Pht-rl cg fr t brhr
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chrtr dsn nd rtn s smthn tht Sddntn Byns hv bm
rnwnd fr, s whn thy wr vn th pprtnty t rft th prft mst
fr o2s nwst bsnss trffs thy jmpd t th hn.
Brnn eddy t lf ff th p nd nt 3D rlty ws prs prss. Rth
wntd eddy t hv hs wn nnr nry, t llmnt th thns rnd hm nd
xd wlmn lw. SB rd tht h smply hd t lt n ahh! frm o2s
dn - rlly mtnl rspns t hlp hmns th mpns bsnss-
l mss.
clnt: o2
any: Rth, Dbln
Phtrphy: Smn Brh
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02 - eddy
chrtr rtd fr tlms mpn
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intellig ent, visual engaging content
1) When did you develop an interest for creative production?
iv h rl fr mr c 20
r, h i fr rchcr r, h hrh
vl cmmc vr. i cvr h r f -
rc 4 hl r xrc plc hr
i M prfm rjc f rl x4 hrhr
rrc l h cm l flm
h lhx. th Ql Lml pl xh f
rllz px rch m frml m h.
2) How did you get the job at Saddington Baynes and what is the
culture like there?
i m r h sb hrh rc frm m fr
rfl cl, ccl hrhr r nc V
r f m lrr ul. sb h ch q h
r i hv hr, frm l m h m,
h clr h h m; f cmrm
cmmm cr xrrr mr.
3) Could you tell me a little bit more about your role at SB?
M rl h vr. a c-r i m rl fr
0 l ff, d eCd, m l r
r cl v & lvr r r
mr; frm rr cl cc r r
r rc h fh ch.
4) What is the typical process from client approval to finished
project at SB?
i l h cl rc, r r cvr
m ffr mm, frm hh rl Cg fr ll
m m VFX r l cm. or
cl cm fr hr r, rl xlr
L r frm l hr rll m f h cll l r
s b. wv m r rv h James Digby-Jones, h h
h excv Crv drcr c-r.
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l f fl h l. w r
h m rc cllrv rc l r
flxl l h mr r h rc.
5) Out of all the projects you have worked on, which one is your
favourite and why?
i l hv r rc rml c Mv sr
m r l ll mll m-
r. th cmll cr Cg cr h
cmrh. Cg j hl hr rclrl
flxl . a Crv drcr i m l hr m v
h h f f r xcl r rl h
lm.
6) What are the main pieces of software you use for your projects
and how long does an average project take?
or m rhr r M, Zrh, Vr, phh & n.
thh m hr r l fr r
l r m f r l h ff-h-hlf c
7) What do you look for when hiring new talent at SB?
wh mr sb r , v m lr.
w r cl r jl l f rjc h
l r ch hr cr vr hl h m m
vl ch ll h m r.
Thank you for taking the time to answer these questions.
You can find out more of what James is up to by following him on
Twitter(@jDigbyJones), Instagram(@d1gby), or by checking out the
Saddington Baynes social connect page (www.saddingtonbaynes.
com/connect)
m l r
r cl
v & lvr r
r mrJames Digby- Jones (far right) analys ing Bounty pr
Images from Moving Stories cinematic exploration
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Pt smply, Sddntn Byns m thr lnts stmrs fl mtnl bt th
brnd thrh thr nn vsl ntnt. Thy hv bn dn ths fr lmst
25 yrs nd thts wht thy blv n.
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singLe iMages
on r tw ms frm mpn
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Heineken - Positive Story of BeerClient: H Agency: Rhc, dl
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Bingham - DalmatianClient: bhm Photography: a gl
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Olay - Pro XClient: p&g ol Agency: sch & sch, n yr
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Nissan - What If?Client: n Agency: tbwa\Ch\d, L al
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Shelter - House of CardsClient: shlr Agency: L br Photography: bl, L
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P&G - Launch Into Your DayClient: p&g Agency: th ir gr, dvr
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Chevrolet - Corvette StingrayClient: Chvrl Agency: gsp, dr
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SBLbs s frm fr xprmnttn nd hn fr thr rtv tm t prft
nw thnqs nd tst nw thnls.
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sb Labs
ims frm sm f Sddntn Byns xprmntl wr
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GolferCreating worlds of possibilities with stock photography and motion capture
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SquirrelSuper high-res, CG furry animal
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Glass SlipperLighting and rendering challenge. Creating form and space from shattered glass
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