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Open Source Software
And Collaborative Projects
Models, Value Chain, Strategy
Cédric Thomas, OW2
Net Futures 2016
Brussels, April 21, 2016
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Apr 21, 2016 22016, Cedric Thomas
Agenda Three Free software and open source models
Four lessons from the software value chain
Five recommendations for a proactive OSS strategy for Collaborative Projects
* OSS = Open Source Software
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Apr 21, 2016 32016, Cedric Thomas
DevelopersEntrepreneursCo-Innovators
Three Models
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Source: http://www.ow2.org/xwiki/bin/download/OW2Con-2011/Program/OSS-MarketOverview-M-Poujol-OW2con.pdf
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Apr 21, 2016 62016, Cedric Thomas
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Apr 21, 2016 72016, Cedric Thomas
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Apr 21, 2016 82016, Cedric Thomas
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Apr 21, 2016 92016, Cedric Thomas
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http://opensource.org/licenses/alphabetical
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132016, Cedric Thomas
→ Technical Efficiency Access to R&D resources
Technical excellence
Peer Review
State of the art
Global debugging
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←
1983 1997 2010
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www.ow2.org© OW2 2015 15
Commercial Open SourceFree Software
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How do you make money How do you make money with free software?!?with free software?!?
I'm not in the charity business.I'm not in the charity business.Why should I care?Why should I care?
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SystemsSystems Integration Integration
Training
ConsultingConsulting
Add-onsAdd-ons
SolutionsSolutions
CertificationCertification
SupportSupport
On-Line On-Line Services Services
SuitesSuites
PackagingPackaging
ExpertiseExpertise
Product
Insurance
Service
UpdatesUpdates
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19
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212015, Cedric Thomas
→ Business Efficiency Reduced marketing costs
Free community expertise
Market share
Profitability
€
£$
¥
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←
1983 1997 2010
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www.ow2.org© OW2 2015 23
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252016, Cedric Thomas
Private,Integratedplatform
Business powered by open source
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262016, Cedric Thomas
Private,Integratedplatform
Open SourceCommons
Business powered by open source
Ecosystem-basedinnovation
AndroidChrome
Bootstrap
Kafka
Open Compute
FutureInternet
hadoop
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27© OW2 Consortium 2014 www.ow2.org
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282015, Cedric Thomas
→ Strategic Efficiency Time to market
Shared R&D costs
Joint market definition
Reduced contract costs
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←
1983 1997 2010
openstack
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Apr 21, 2016 302016, Cedric Thomas
Code vs ProductResearch not market readyOpen source governanceIT industry support
Four lessons from the Software Value Chain
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Apr 21, 2016 312016, Cedric Thomas
Software is Code
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Apr 21, 2016 322016, Cedric Thomas
What is a Software Product*?
Developer Customer
* When you want to sell it or do business with it, then it becomes a product
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Apr 21, 2016 332016, Cedric Thomas
What is a Software Product*?
Developer Customer
Documentation
Upgrades
Roadmap Training Etc.
Pricing Contracts Support Expertise
Packaging
* It's not just code anymore, it's the whole value proposition
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342016, Cedric Thomas
Research & Development
Software Market Value
CodePOCsUse-casesDemonstrators
Documentation RoadmapUpgradesBug-fixingTrainingSupportPackagingCase studiesCollateralPricingContractsEarly adoptersEtc.
PredictabilityQualitySustainability
Product & Marketing
Open Source GovernanceWithout the code, the rest does not exist,but it's the rest that gives market value to the code
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352015, Cedric Thomas
Research & Development
Software Market Value
CodePOCsUse-casesDemonstrators
Documentation RoadmapUpgradesBug-fixingTrainingSupportPackagingCase studiesCollateralPricingContractsEarly adoptersEtc.
PredictabilityQualitySustainability Without the code, the rest does not exist,but
it's the rest that gives market value to the code
DeliveryChallenge
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362016, Cedric Thomas
Code is only a fraction of the software value-chain that delivers market-ready offerings.
Users expect market-ready offerings, i.e. code complemented by: packaging, services, training, maintenance, support, etc.
Users want a full business proposal, not just bare code.
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372016, Cedric Thomas
Research projects do not deliver market-ready offerings.
Collaborative R&D projects are expected to deliver POCs demonstrations and components.
Open source developers natural bias is to concentrate on core code functionalities.
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openstack
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432016, Cedric Thomas
Successful projects implement flawless open source governance.
Open source governance best practices help build sustainable communities.
Code complementers more likely to contribute to trustworthy OSS projects.
Non-Profit open source organizations provide neutral support and sustainability.
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442016, Cedric Thomas
Successful open source projects are supported by IT companies.
Corporate support ensures roadmap consistency and long-term sustainability.
Corporate support develops industry-grade distributions and market-ready offerings.
Corporate support helps grow market outreach, sign-up early adopters and provide use cases for mainstream market.
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452016, Cedric Thomas
Enforce OSS GovernanceDevelop technology commonsEngage with EU OSS orgs.Create business opportunitiesGrow OSS marketplace
Five Recommendationsfor a Proactive OSSStrategy
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2016, Cedric Thomas
IT Industry
Collab.Projects
MainstreamMarket
DeliveryChallenge
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2016, Cedric Thomas
Enforce Open Source Governance best practices
Require OSS projects to implement OSS project management best practices
Proper OSS governance as a project evaluation criteria
Add OSS Manager to Exploitation and Innovation managers
IT Industry
OSSGovernance
Collab.Projects
MainstreamMarket
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2015, Cedric Thomas
Engage with EU-driven OSS communities
Involve EU-centric communities, such asOW2, LibreOffice, in EU industry engagement mechanisms
Incentivate industry to support global EU-centric communities
Require OSS projects to join and comply with OSS communities.
IT Industry
OSSGovernance
OSSSupport
Collab.Projects
MainstreamMarket
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2015, Cedric Thomas
Create business opportunities for OSS
Use EC and Govt IT buying power to grow OSS market attractiveness
Develop user-side policy guidelines supporting OSS
Do not be just a consumer, be a co-producer, be responsible, contribute!
IT Industry
OSSGovernance
OSSSupport
BusinessOpportunites
Collab.Projects
MainstreamMarket
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2016, Cedric Thomas
Pay to develop OSS technology commons
Establish financial support for project contributors
Develop market-ready technology commons
Implement selection process of high-potential OSS projects
IT Industry
OSSGovernance
OSSSupport
Collab.Projects
MainstreamMarket
OSSGovernance
BusinessOpportunites
TechnologyCommons
Collab.Projects
MainstreamMarket
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2015, Cedric Thomas
Support the EU OSS shopping mall
(AppHub ;-)
Marketplace for selected open source technology commons.
Facilitate connexion between projects and market
Technology commons are ''pre-competition''
IT Industry
OSSGovernance
OSSSupport
BusinessOpportunites
TechnologyCommons
OSSMarketplace
Collab.Projects
MainstreamMarket
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2016, Cedric Thomas
Support the EU OSS shopping mall
Pay to developtechnology commons
Create business opportunities
Support EU-driven OSS organizations
Enforce OSSgovernance
IT Industry
OSSGovernance
OSSSupport
BusinessOpportunites
TechnologyCommons
OSSMarketplace
Collab.Projects
MainstreamMarket
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532015, Cedric Thomas
FLOSS ModelsIndustry RationaleProactive Strategy
Summary
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2016, Cedric Thomas
Summary Three free software and OSS Models
Developers
Entrepreneurs
Ecosystems
Four lessons from the software value chain
Code vs Product
Delivery Challenge
Governance makes the Difference
Industry support
A proactive OSS strategy
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552015, Cedric Thomas
QuestionsDisagreementsComplementsFeedbacketc.
Thank you