This concept was developed for the
Rotman Business DesignChallenge 2011 Rotman School of Management, University of TorontoSponsored by the Center for Innovation at the Mayo Clinic
by Alvin Cheung, Anna Acquistapace, Eric Persha & Olivia Nava MBA in Design Strategy at California College of Arts
* Speaker notes contain additional information
ZOOMIt’s not about health.It’s about being social.
THE AGING POPULATION IS GROWING…
39 MIL
SOURCE: FEDERAL INTERAGENCY FORUM ON AGING
72 MILPEOPLE 65+ IN 2009
PEOPLE 65+ BY 2030
THE HEALTHCARE SYSTEM IS NOT DESIGNED TO ACCOMMODATE THE AGING POPULATION
139%ESTIMATED
RISE IN HEALTH CARE
COSTS65+
SOURCE: URBAN INSTITUTE RETIREMENT POLICY PROGRAM
29%ESTIMATED
RISE IN INCOME
65+
HOW WILL HEALTHCARE SYSTEMS PROVIDE “QUALITY OF LIFE” FOR AGING POPULATIONS?
OUR FOCUS
OUR POPULATION:SINGLE/WIDOWED AGING WOMEN, LIVING ALONEAGES 65-75
40%OF AGING
WOMEN LIVE ALONE VS.
JUST 19 % OF MEN
SOURCE: US CENSUS BUREAU
61%WOMEN
ACCOUNT FOR 61% OF
ALL HEALTHCARE SPENDING
1 FOCUS GROUP2 EXPERT INTERVIEWS
2 INDUSTRY INTERVIEWS11 POPULATION
INTERVIEWS
WHAT DOES HEALTH MEAN TO YOU?
Health is more than physical well-being, health comes from an active lifestyle and community.
HEALTH
STAYINFORMED
SOCIAL CONNECTIONS
STAY ACTIVE
TECHNOLOGY
“I HAVE EMAIL AND I LIKE THAT BECAUSE IT KEEPS ME IN THE LOOP.” MAY, 66 YO
HEALTHTECHNOLOGY
STAYINFORMED
SOCIAL CONNECTIONS
STAY ACTIVE
INSIGHT: STAY INFORMED
“I TREAT MY BODY LIKE IT IS A DOG. I WALK THE DOG, FEED THE DOG.” GRETTA, 75 YO
HEALTHTECHNOLOGY
STAYINFORMED
SOCIAL CONNECTIONS
STAY ACTIVE
INSIGHT: STAY ACTIVE
“WE ARE SINGLE LADIES, WE NEED TO STICK TOGETHER AND CHECK IN ON EACHOTHER.” JULIE, 73 YO
HEALTHTECHNOLOGY
STAYINFORMED
SOCIAL CONNECTIONS
STAY ACTIVE
INSIGHT: SOCIAL CONNECTIONS
“I’M NOT TECHY, BUT I DO WANT TO LEARN.” DEB, 65 YO
HEALTHTECHNOLOGY
STAYINFORMED
SOCIAL CONNECTIONS
STAY ACTIVE
INSIGHT: TECHNOLOGY
CIRCLE OF FRIENDS
AGING AT HOME
Autonomy Belonging
SOCIAL NETWORKING IS ON THE RISE.
MEDICINE IS USING TECHNOLOGY.
TECHNOLOGY ON THE RISE +MEDICINE USING TECHNOLOGY =
ENABLING AGING IN THE HOME VIA
TECHNOLOGY TOOLS AND SERVICES
ZOOM
ANEDUCATION + SOCIALIZATION PLATFORM
FOR AGING WOMEN
EDUCATE
SOCIALIZE
PROMOTE
EDUCATE
SOCIALIZE
PROMOTE
1 EDUCATETeach aging women how to use online tools
EDUCATE
SOCIALIZE
PROMOTE
2 SOCIALIZEConnect aging women to communities both online and offline
EDUCATE
SOCIALIZE
PROMOTE
3 PROMOTEEncourage healthy aging through behavior change
EDUCATE
SOCIALIZE
PROMOTE
VIRTUOUS CYCLE
EDUCATE
SOCIALIZE
PROMOTE
RESULT = AGING IN THE HOME
THE JOURNEY STARTS HERE.
ZOOMBUSINESS MODEL
KEY PARTNERS
ENABLEHEALTH VIA
SOCIALIZATION AND
EDUCATION
REVENUE STREAMS
CHANNELS
CLASSROOM IN-STOREKIOSKCLOUD TOOL
FACEBOOKSKYPE
MEETUPLOCAL LIBRARYLOCAL SCHOOLS
LOCALPHARMACY
DOCTORS IN-SCREEN ADVERTISING
SPONSOREDKIOSKS
FREEMIUMFREEIN-BROWSER ADVERTISINGSELECT FEATURES
PREMIUMNO ADVERTISING
PREMIUM FEATURES
VALUE
ZOOMendthank youFOR MORE INFORMATION,PLEASE VISIT WWW.DMBA.US