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2012AnnualReport
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The Downtown Oakland and Lake Merritt/Uptown Community
Benet Districts (CBDs) were launched in February 2009
ater property owners voted to support a voluntary property
tax to und services that would improve the quality o lie in
downtown and uptown Oakland. The associations are governed
by a talented and experienced board o directors and are jointly
administered by an engaged and committed sta.
The districts are committed to revitalizing Oaklands historic
downtown by maintaining cleanliness and order in the public
rights-o-way, improving district identity, building community,
promoting business attraction, ostering cultural opportunities,
creating and maintaining new public spaces, and advocating on
behal o the district stakeholders.
Both o the CBDs work with property owners, the City o
Oakland, and many other organizations to help und and
execute programs that provide much needed, highly visible
improvements. A number o working committees and task
orces set direction and oversee the execution o CBD initiatives.
The primary committees include the Sidewalk Operations
Beautication Order (SOBO) committee, overseeing theAmbassador program, beautication projects, and other
capital improvements; the District Identity and Streetscape
Improvement (DISI) committee, managing the branding,
advertising, and public relations o the districts as well as the
sponsorship o community events; and the Organization (ORG)
committee, handling all matters related to district administration.
Downtown OaklandAssociation
Michelle Lane, PresidentCAC Real Estate Management Co., Inc.
Sara May. Vice PresidentMetrovation
Jesse Nelson, SecretaryCIM Group
Martin Ward, TreasurerPSAI Old Oakland Associates
JC WallaceSKS Investments
Bill DoakCIM Group
Keira WilliamsCity of Oakland
Joseph GallardoMadison Park Financial
Michael McGuireCalifornia Capital & Investment Group
Rotunda Partners II
Karissa Obeso-GovanCBRE Global Investors
David WeltinMunda LLC
Drew McGowan
The Clorox Company
Ke NormanNailphoria
Anagha Dandekar-CliffordWendel, Rosen, Black & Dean
Lake Merritt-UptownDistrict Association
Deborah Boyer, PresidentSwig Co./Kaiser Center
Chris Curtis, Vice PresidentMetrovation
Robert Wilkins, SecretaryYMCA of the East Bay
Indrajit Obeysekere, TreasurerKaiser Foundation
Nola MontgomeryCIM Group
Andrea KirkpatrickSwig Co./Kaiser Center
Tanicia JacksonBrandywine
Mike BrownCatholic Diocese
Aliza GalloCity of Oakland
Lorie AlemaniaLeamington
Laurie Cooperman-RosenMetro Estates
Mike HuacoKaiser Foundation
Steve DouglasDouglas Properties
Michelle LaneCAC Real Estate Management Co., Inc.
Michelle Mansfeld-HicksCAC Real Estate Management Co., Inc
Don RogersCIM Group
CJ Hirschfeld,
Community at Large RepChildrens Fairyland
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A Message rom the
Board Presidents:
We are pleased to present the annual report of the Downtown
Oakland and Lake Merritt-Uptown District Associations for 2012.
The progress of our jointly managed CBDs, now in their fth year
of operation, continues to grow, thanks to the unagging support
of an array of strategic partners and district stakeholders.
Collaborative relationships accelerated our success in 2012, and
we thank our city and community partners for their vision and
dedication to shared goals. Our long-standing Ambassador program
is a signature success for the districts, providing the highest levelof maintenance and hospitality/safety services. The enthusiastic
community support for this program drives our commitment
to continually improve service to ensure the programs ongoing
effectiveness.
The districts beautication projects comprise our most visible
accomplishments and include hanging plants, decorative planters
at BART entrances, median landscaping, and storefront lighting
and displays. Through the hard work of staff and the expertise
of committed contractors, we have been able to transform thedowntown corridor with color and vibrancy, creating an environment
to foster business attraction and encourage visitors to the districts.
This is an exciting time in Downtown and Uptown Oakland, and
the District Associations are proud to play a role in the growth and
revitalization that has commanded national and even international
attention, as we endeavor always to meet and exceed the diverse and
evolving needs of our district stakeholders. On behalf of the Boards
of Directors, we hope you nd our annual report informative and
enlightening. We thank you for your investment in Oakland and, as
always, we welcome your feedback.
Sincerely,
Deborah Boyer (left) and Michelle Lane (right)
Michelle LaneDowntown Oakland Association
Deborah BoyerLake Merritt/Uptown District Association
Deborah Michelle
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What PeopleAre Saying:
Back o BART
Planters
With the support
and collaboration o
BART, the Districts
installed 24 planters at
BART entrances along
Broadway, between 8th
and 20th Streets. The
impact o these new
planters to enhance
important points o
arrival along the public
rights o way has been
tremendous.
Hanging
Plants
220 hanging plant
baskets have returned,
ater their greenhouse
wintering, to light poles
along Broadway and
along Grand Avenue,
20th Street and 19th
Street. Overowing with
spring blossoms like
Alyssum, Begonias and
Petunias, our hanging
baskets transorm the
cityscape into a soter
and more beautiul
environment or all
visitors to the districts.
BigBelly Sola
Waste and
RecyclingStations
The districts installed
11 solar-powered Big
Belly Solar Waste and
Recycling stations
on high trafc street
corners. These Big
Bellys hold more tras
than a normal garbagcan and oer a recycl
option. Each o the 11
stations provide both
real and historical
trash collection data
and digitally alerts
the districts when the
trash compactors nee
to be emptied, saving
precious time andresources.
It is easy to take for
granted these services
during which nothing
bad, big, nor
grandiosely impressive
happen; but I feel that is
exactly what makes this
program all the more
impressive and crucial
Jessie P.
Without a doubt our
partnership with the
community beneft
districts is resulting is a
positive collective impact
for the Downtown and
Uptown neighborhoods
Deanna Santana,
City Administrator
It is a pleasure to see
them out patrolling
the community and
to have them directly
involved in maintaining
the safety of our artists
with disabilities-
-a very vulnerable
population. Their
dedication to their work
is much appreciated by
all of us here at Creative
Growth. Thank you
Ambassadors!
Jordan D.
The Street looks
beautiful and I want to
thank you for it. And forall of those of you who
support the business
improvement district
either fnancially or
through your efforts
Vitaly Troyan,
Director of the Public
Works Agency
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Median
Landscaping
Exempliying the
important publicprivate
partnership between
the City o Oakland and
the Downtown and Lake
Merritt districts, city
and district sta worked
together closely to
create and then expand
the encroachment
permit that paved the
way or the landscaping
o 2,319 linear eet o
medians through the
downtown corridor
along Broadway and
Grand Avenue.
Street Level
Planters
District Services
Manager, Andrew
Jones, and Ofce and
Operations Manger, Tori
Decker, combined their
love o plants with their
passion or Oakland to
coordinate the planting
and installation o 15
street-level planters
on strategic corners
throughout the districts.
Farleys
Parklet
What is a Parklet?
A parklet is a small
public urban park oten
created by replacing
several parallel parking
spaces with patios,
planters, trees, benches,
ca tables and chairs,
ountains, art work,
sculptures and/or
bicycle parking. In 2013,
the Lake Merritt-Uptown
District Association,
along with Farleys East
and members o the
community, helped und
the Farleys East parklet.
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Hospitality/Saety Ambassadors
Our Hospitality/Saety Ambassador
team is made up o the riendly and
approachable men and women that
you see in bright orange and blue
uniorms keeping our sidewalks sae
and interacting with our neighbors,
employees, tourists and residents.
These individuals, many o whom
are Oakland residents, work or our
subcontractor, Block by Block, to
improve the quality o lie in the publicrights o way. Saety Ambassadors
are responsible or patrolling on
oot and bike to serve as additional
eyes and ears o the Oakland Police
Department, while serving as a visible
deterrent. Ambassadors will report all
activity that is deemed to be out o the
ordinary to deter low level quality o
lie crimes. All Ambassadors engage
with workers, residents and visitors
daily to provide a sense o communityand saety in both districts. Each o
our ambassadors is equipped with
knowledge o downtowns businesses
and entertainment venues and can
provide visitors with directions and
assistance to the many exciting
downtown recreation and dining
destinations.
Maintenance Ambassadors
Our Maintenance Ambassador team
members are the attentive and
dedicated men and women, that
you see in bright orange and blue,
working six days a week to beautiy
and improve the neighborhood by
providing critical services, such as
pressure washing, litter removal, and
grafti abatement. These ongoing
services result in increased econom
activity, a lowered perception o
crime, and a greater sense o pride i
the community. The majority o thes
individuals are Oakland residents an
are employed by our subcontractor,
Peralta Services Corporation. In
2013, the CBDs, in cooperation
with Peralta Services Corporation,
expanded the Ambassador teams to
include a Landscaping Ambassador
position. This new position was
created to assist with the growing
number o beautication and
landscaping projects implemented
with 2012 unding, such as hanging
plants, BART planters, and medians
AmbassadorsDid you know?
In 2012...
SAFETY
AMBASSADORS
Provided6,376safety escorts
Provided706umbrella escorts
Made21,889business contacts
Assisted2,811motorists
Assisted24,299pedestrians
MAINTENANCEAMBASSADORS
Collected9,272bags of trash
Abated93tons of garbage
Abated2,677instances of grafti
Devoted19,552hours to keeping
the public rights ofway free and clear
of blight
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Financial InormationFY 2012
Lake Merritt/UptownDistrict AssociationTotal budget $1,159,190.60
Downtown OaklandAssociationTotal budget $942,476.00
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We have always known that downtown had all o the elements to attract new
residents, new businesses and visitors alike to our urban center. As is happening in
other great cities, the development and management o public spaces has become
increasingly important in establishing a welcoming pedestrian environment.
Franklin Square, a public walkway at the corner
o Broadway and Franklin St, where Franklin St.
intersects Broadway, is an underutilized public space
with great potential. Plans or this space contemplate
repaving, uplighting existing oak trees, installation
o attractive public seating, and the addition o new
landscaping.
The 13th Street Endblock project will revitalize and
activate a key block in the central business district,
a block that is anchored by the iconic Tribune
Tower and serves as a key entry point rom Lake
Merritt to the Oakland City Center. This project is in
line with the mission and vision o the Community
Benet Districts, a vision that includes beautication
projects, retail attraction and public space
development.
Latham Square, located prominently at the
intersection where Telegraph and Broadway meet,serves as the gateway to the Lake Merritt district.
Flanked by the Rotunda and the Cathedral buildings,
this historically important area boasts the Latham
Square Fountain, dedicated in 1913 to commemorate
the humanity o pioneer Oakland couple, James
H. and Henrietta Marshall Latham. In late 2013, the
City o Oakland, along with the districts and other
community partners, will be making signicant
improvements to the area. We will be closing down
the intersection to automobile trafc and installing
public seating, wi, ower planters and a massive
mural on the street.
The goal with all o our public space development
projects is to activate these areas with vendors, art
and live entertainment. The successul development
o these spaces is dependent upon unding and the
districts are actively working with city ofcials, board
and community members to identiy and secure
grant dollars to turn our vision into reality.
Future Public Space ProjectsWhat People
Are Saying:
Franklin Square
The 13th Street Endblock
Latham Square
Creating a walkable
and friendly downtown
is essential to ourcontinued economic
development efforts.
Pat Kernighan, Oakland
City Councilmember,
District 2
Last Friday I
encountered an unusual
incident - my mobile
phone fell down a drain
as I stepped out of my
car. I stopped Nick ashe walked down the
street and he put his
thoughts as to how we
could retrieve it. Later
that evening, after an
ingenious use of sticks
and duct-tape, he gave it
back to me.
I was really impressed
with their willingness
and I was delighted to
fnd out that Oaklandhas a community
support system offering
escort and general help.
Leela F.
I want to thank the
Uptown and Downtown
Association for your
great partnership with
the City of Oakland.
Its the work we have
done together thatsmade Oakland the most
exciting city in America,
the center of art and
culture and an amazing
world destination.
Honorable Mayor
Jean Quan
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Peralta Service Corporation
Peralta Service Corporation (PSC), a
subsidiary o the Spanish Speaking Unity
Council, was ormed in 1975 or the
purposes o creating employment and
providing a living wage, good benets,
work experience, and training to Oakland
residents. PSCs mission is to provide an
environment that osters independence
with a special emphasis on employment,
to help break the cycle o poverty.
In their eort to revitalize Oakland, the
CBDs selected PSC, an Oakland-based
company with a social mission, as their
maintenance service provider. Both the
districts and PSC prioritize providing
employment opportunities to local
residents. Since this collaboration began
in 2009, PSC has been able to ll 11 ull
time, beneted positions with Oakland
residents.
Block by Block
Block by Block provides saety, cleaning,
hospitality, and outreach solutions
or downtown improvement districts.
Since they began providing services
to improvement districts more than
teen years ago, they recognized the
importance o selecting not just hard
working people, but riendly, engaging
people to sta our Ambassador teams.
The security ambassador team provides
employment opportunities to residents
o Oakland and the Bay Area. Currently
they have on sta 15 team members that
live in Oakland, and 6 that come rom
neighboring cities.
OVM
Oakland Venue Management (OVM)
oversees and manages the day-to-
day operations o the Downtown
Oakland and Lake Merritt-Uptown
District Associations. OVM provides
three ull time CBD management
positions: District Manager, District
Service Manager and the Ofce and
Operations Manager as well as one, hal
time Administrative Assistant position.
OVMs primary mission as a company
is to enhance the artistic, cultural
and economic vitality within the
city o Oakland. They have a strong
commitment to community and
youth development and seek to
acilitate direct access to art, culture,
employment, internships and
education.
Company Proles
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What is a Community Beneft District?
A Community Benet District (CBD) is a public-
private partnership ormed under the same principle
and legislation as a business improvement district,
but whereas a BID ocuses mostly on business
within a district, a CBD acknowledges that all
land uses, not simply businesses, benet rom the
revenue ow generated by the assessment district.
What services do the Community Beneft Districts
provide?
A CBD, as a property assessment district, provides
special benet services to real property owners.
These services are geared toward order and
cleanliness in the districts, such as daily sidewalk
cleaning, trash and grafti removal. Other servicesthe CBDs provide include security, beautication,
marketing and promotion, business attraction and
administrative oversight.
How are your organizations unded?
Our CBDs are unded through a special assessment
that is paid by the property owners within our
district boundaries. As provided by local ordinance,
the CBD assessments appear as a separate line item
on the annual property tax bills prepared by the
County o Alameda. The City o Oakland coordinates
the collection o the annual assessment through an
interagency agreement with the County o Alameda
and the unds are then disbursed to the CBDs. The
revenues rom this assessment are directed back to
the districts to nance the special benet services,
including security, maintenance, beautication,
marketing, and economic development.
How long have the CBDs been around?
Our two jointly managed CBDs, the Downtown
Oakland and Lake Merritt-Uptown District
Associations, were ormed in 2008. We are in
our th year o operation and will be seeking
renewal in 2018.
What are your boundaries?
The boundaries o the Downtown Oakland district
run rom Broadway and 8th Street in Old Oakland
to Broadway and 17th Street, including side
streets east and west o Broadway.
The boundaries o the Lake Merritt-Uptown
district are rom 17th Street up to 25th Street,
including side streets east and west o Broadway.
(See Maps)
Who do I call when I need the assistance o
an Ambassador?
For Safety and Hospitality assistance, call the
Team Leader at 510.898.8592, who can bereached Monday-Wednesday rom 7am-9pm,
Thursday and Friday rom 7am-12:30am and
Saturday rom 12:30pm-12:30am.
For Maintenance assistance, call the Operations
Manager at 510.719.6541, who can be reached
Monday-Friday rom 6:30am-3:30pm and
Saturday rom 8:00am-3:30pm.
Frequently Asked
Questions
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Lake Merritt/UptownDistrict
Downtown OaklandDistrict
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PHOTO CREDITS:
4Color, Inc.: Ron Essex Cover, 2012 Projects: Hanging Plants, Big Belly, Financial Information, Company Proles, Frequently Asked Questions, Back Cover
i4Color, Inc.: Vanessa Solis 2012 Projects: Median, Trappist and Great Wall
TR Proz: Tiffany Shanel and Rene Caraballo 2012 Projects: Street Level Planters, Ambassadors
Nancy Amaral: Gallen.Neilly & Associates Board Presidents
GRAPHIC DESIGN:
Aspire Visual Communications + Design
Downtown Oakland Association
510.238.1122
www.downtownoakland.org
facebook.com/downtown
twitter: @downtown
Lake Merritt/Uptown District Association
510.452.4529
info@lakemerritt/uptown.org
www.lakemerritt-uptown.org
facebook.com/lakemerritt
twitter: @uptown