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Casselmonte Farm
Randolph Farm2010
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Growing Ginger in a Temperate Climate
Your Resources …
Dr. Reza Rafie, VSU
Casselmonte Farm
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Making Ginger a Successful Crop
on your farm depends on how well
you manage three challenges:
Seed/Disease Growing Protocol Marketing
Casselmonte Farm
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Ginger Seed Sources
Puna Organics, Hawaii
X East Branch Ginger Out of Business
Grocery / Wholesale ?
Casselmonte Farm
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Casselmonte Farm
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Growing
Pre-Sprout
Transplant
Feeding
Casselmonte Farm
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Growing
Pre-Sprout
Transplant
Feeding
Casselmonte Farm
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Casselmonte Farm
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Casselmonte Farm
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Casselmonte Farm
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Casse
lmon
te Fa
rm
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Growing Pre-Sprout Transplant Feeding
Casselmonte Farm
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Saving Energy ($)vs
Growing Time
Casselmonte Farm
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Growing Pre-Sprout
Transplant
Feeding
Casselmonte Farm
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Feeding
Granular Drip Foliar
Casselmonte Farm
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Casselmonte Farm
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Casselmonte Farm
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Casselmonte Farm
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Casselmonte Farm
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Casselmonte Farm
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Marketing
Casselmonte Farm
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Casselmonte Farm
Price vs Production CostTerminal Markets – Wholesale Price
30-lb cartonAtlanta China $2.20/lbBaltimore China $1.93/lb
Peru $1.76/lbThailand $2.33/lb
Casselmonte Farm’s Production Cost for a 1,000-lb Ginger Crop
X LaborX High Tunnel (capital costs)
$1.70-$2/lb
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Casselmonte Farm
We Divide Our Customers into Three Major Groups
1. Buying for Spice / Flavor Individuals Restaurants
2. Institutional Buyers Grocery Stores Beverage / Prepared Food
Processors3. Health Food
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Casselmonte Farm
Marketing Handouts
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Casselmonte Farm
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Casselmonte Farm
We Divide Our Customers into Three Major Groups
1. Buying for Spice / Flavor Individuals Restaurants
2. Institutional Buyers Grocery Stores Beverage / Prepared Food
Processors3. Health Food
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Casselmonte Farm
2011
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Is an explanation necessary?
Beer Advocategave GBS a
perfect score – 100!
Casselmonte Farm
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Casselmonte Farm
We Divide Our Customers into Three Major Groups
1. Buying for Spice / Flavor Individuals Restaurants
2. Institutional Buyers Grocery Stores Beverage / Prepared Food Processors
3. Health Food
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Think Out of the Box!
Be Bodacious!
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The Washington Post2011
Casselmonte Farm
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NPRCasselmonte Farm Builds Reputation for Unique, Flavorful ProduceOctober 23, 2014 -- Catherine Komp
The New York Times
2013Casselmonte Farm
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Ginger Speedbumps
Tropical Plant in a Temperate Climate – Limited Resources
Clean Seed Sources Very Limited – important for controlling diseases
Pricingo Mature Ginger – Wholesale price driven by imports
Casselmonte Farm