Download - Case study of group 4
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Bayerische Motoren Werke AGVictoria Tikhonova
Anna KichiginaAnastasia Loseva
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1916 – Founding of Byerische Flugzeug-Werke.1917 – Rapp-Motoren Werke was renamed Bayerische Motoren Werke GmbH.
1918- BMW GmbH becomes BMW AG. After World War I – aircraft production 1923 - motorcycle production 1928 – automobile productionsince 1959 - The dominating shareholder Quandt family
1994 – purchase of British Rover Group (Rover, Land Rover, MINI and MG brands)
2001 – launch of new MINI
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- Management structure- Most innovative
company- The technological lead
- Cooperation with science
- Happy Workers, Better Cars- Ecology oriented
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Management techniques
Lighting-fast changes
Mobile-phone messages
Ideas first
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Products:BMW brandMINI brandRolls-Royce brandMotorcycles
Financial Services: financing and leasing, asset management, dealer financing and company car pools
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In October 2008 – sales fell on 8,3% (decrease od demand on developed markets)
Third-quarter Group revenues decreased by 8.6 % to euro 12,588 million
The third-quarter profit before financial result fell by 60.2 % to euro 387 million
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focus on earningssustain strong market positionmaintain high level of customer satisfaction
ensure stability of dealer organizationremain committed to its "production follows the market" philosophy
proving to be an appropriate and forward-looking entrepreneurial decision
continue long-term investmentsspeeding up cost cutting and efficiency improvement measures
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ANY ?