Download - Case study - Jennifer Clear
‘Social Media is like a first date:..
Awkward at first, but worth the
time’ Hootsuite feb 2015
PERSONAL PROFILE
• Translink Social Media Team
• Ecommerce Business Owner
• Primark
• Local Sports Club Twitter
Team
• Run a bit, read a bit, like
theatre
• All views my own…
#IceBucketChallenge
So many choices - so little time
Don’t understand it #@
• Sceptical (will it last)
• Time constraints
• Financial constraints
• Nervous
#Before
Keyword
Widen Audience
@Before a
Username
Send Message
Followers
Peers
Interesting
Engage
Engage
Relevant
Measurable
To Engage = Personality
• Customer Service
• Marketing/PR/sales
• Give relevant & real-time info
• Manage Reputation/PR
• Increase followers & widen our
audience
• Increase website traffic
SOCIAL MEDIA
NIR/METRO CONTROL
CUSTOMER SERVICES
MARKETINGLOCAL
DEPOTS
FOLLOWERS
To Engage = Personality
• Customer Services
• Marketing/PR/sales
• Give relevant & realtime info
• Manage Reputation/PR
• Increase followers & widen our
audience
• Increase website traffic
• Future
@TranslinkMetro hi can you let me kno a bus from
Belfast to downpatrick that would arrive about
5pm tomorrow? Does it pick up on ormeau rd
@Translink_NI Great service back into the City
Centre from #Crashedice last night Jenny!
Translink_NI: #MET #Diversions to Metro
services 7, 8 & 9 on Mon 23rd Feb-27th Feb 8pm-
6am due to road closure at Great Victoria St
ow.ly/Jnj48
There's no toilet roll, please send help’ @virgintrains
EnterpriseTrain: Avoid the scrum, book your online bus/rail tickets to see Ireland V England March 1st #RBS6Nations ow.ly/GA93G #smartmovers
Translink_NI: Book your direct bus to some of the best concerts of 2015 @Nickiminaj @foofighterstranslink.co.uk/events
#SUMMARY
ENGAGE
RELEVANT
MARKETING + CUSTOMER SERVICE