Download - Case Study from Austria Stefan cel mare University of Suceava Faculty of Economics and Public
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Case Study from Austria Stefan cel mare University of Suceava
Faculty of Economics and Public AdministrationSuceava, ROMANIA
Katharina SchmutzEnvironment- & Bio-Ressource ManagementE-Mail: [email protected]
Inno Natour 2010
University of natural resources and Applied life ScienesDepartment for Economics- and Social ScienceVienna, AUSTRIA
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(source: http://www.kraftarena.at/)
An example of innovative tourism in lower Austria
“The Power Arena”
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Investigations• collecting ideas• arrangement with Prof. Weiss from BOKU• Title: “The mystical Waldviertel”• sending e-mails to different tourist organizations• Trip to Lower Austria for better information pool and first interview• Big surprise -> Project doesn’t exist (anymore)• Plan B -> tourist project of the municipality• Title: “Power arena of Groß Gerungs”• Trekking tours to the attraction “Force Fields”
Inno Natour 2010
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Touristical Development• the region of northern lower Austria is
barely tapped• No mass tourism• Attraction for tourists with
certain conceptions/interests– “archaic” nature -> repose, silence– Ancient Castles and monasteries -> monuments
(Source: www.rm-waldviertel.at)
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Interviews
• 2 interviews in Vienna– 1st DI Laister: regional planner of Groß Gerungs– 2nd Mrs. Floh-Kienast: councilor of cultural affairs
of Groß Gerungs
• Filter infos
Inno Natour 2010
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Idea and Innovation• 1980: beginning of trekking tours with
dowsing rods (without route marks)• Idea: collection of old rural knowledge
(Source: https://www.inf.fu-berlin.de/w/SE/ThesisCodeBrowsingno
Natour 2010)
•Innovational topic: Combine old Knowledge of dowsing rods (Radiesthesia) + force fields “Stonepyramid”
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Results• 1992: The Making Of
– “Power Arena of Groß Gerungs”• Formulation of a tourist concept
– Adventures Theme path for trekking tours• Application for financial support
– municipality (rural commune)– Leader
• Cooperation with tourist organizations of Waldviertel
(Source: Interviews)
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Cooperation
• 2 Tourist organization: • Niederösterreich Touristics
•
• Destination Waldviertel
Inno Natour 2010
• Privat protagonists:•Hotels•Inns•Farmers
•Bakery•Butcher
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Stakeholders
(source: http://www.prinzenhof.at; http://www.herz-kreislauf.at;)
• all inclusive trips:•Smooth power days•Fountain of youth days•Services:•Salvation massages•Trekking tours to the mystical spots
•Service:•À la carte: healthy power pyramide
Service: Pyramidebarbecue
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Strategy
• Creation of marketing• Convincing the municipality of this idea• Looking for sponsoring
– Federal state government– Private sponsors (factories)
• Looking for cooperators – Rural organisations
Inno Natour 2010
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Statistics
• 1980: 7000 overnight stay – (without cardio – vascular centre)
• 2008: 20 000 overnight stays– (without the cardio – vascular centre; – with 90 000)
• There are no statistics about the improvement made by the “Power Arena of Groß Gerungs”
Inno Natour 2010
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Sustainable Development• Social issue:
– How to keep the financial benefit in the region?– How to conserve the local authenticity?
• Ecological issue:– Positioning of blocking zones on
• field path • water protection area
– alternative road; parking spaces
• Economic issue:– Participation and Involvement in this project
(Source: Interviews with DI Laister and Mrs. Floh)
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(Source: Interview with Mrs. Floh)
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Struggles and Challenges to cope with
• No exception from the mayor – No more financial support– No support from the other councils
• Only 2 people responsible– Organic farmer: who has 2 businesses (farmer + tourist guide)– Other one is retired
• Project needs relaunch and investment– Old homepage, new offers and
• No public transport system– Takes 4 ½ hours from Vienna (1 ½ by car!)
Inno Natour 2010
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Outlook
• Relaunch and Investment for the Homepage– Travel packages all around the “Power Arena”
• Better transport possibilities– Offerings with the bus enterprise for groups travels
• My opinion – great project with lot of potential– Should become an own organization form– Search for new Investors and supporting projects
Inno Natour 2010
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Thank you for your attention!
Inno Natour 2010