Download - Case Study
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Case Analysis
Group 1 Presentation
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The problem was observed in the late 1970’s when Blue Bird bus company
which is one of their competitor get hold of the market leadership.
I. TIME CONTEXT
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II. VIEW POINT
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III. STATEMENT OF THE PROBLEM
Ward School Bus Company was known as the world’s largest and most respected
school bus manufacturer founded by David Ward, a blacksmith from Conway, Arkansas.
As David Ward passes the company management leadership, different
strategies or management style was being involved that cause the company t o unstable condition. Charles Ward, the
eldest son do not believe in long range strategic planning, he focused on their
overseas operations in Egypt and Saudi -
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Arabia, neglecting the manufacturing process and domestic market, that’s why
one of their competitor Blue Bird seized the market leadership. Charles was seemed so
concerned on his market share position which pushed him to think of possible
action- and that was, submitting the lowest bid as their strategy to beat their
company’s competition. Unfortunately, Ward’s strategy was inappropriate which
resulted to serial problems that led to temporary shutdown of their company.
What do you think is the possible solution to retrieve the company and bring
back its name to the market industry?
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IV. OBJECTIVE To secure the future of the company and
bring back the beauty of bright yellow buses in the market industry.
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V. AREAS OF CONSIDERATION
STRENGTHS: Expertise and experience in bus
operation.
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WEAKNESS:High cost of operationHigh indiscipline among staff Financial pressureOverstaffed
OPPORTUNITIES:Rising demand for school busGovernment patronage
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THREATS: The price of steel and aluminum is
increasing putting pressure on the costs of production.
Increasing staff costs and competition from other model.
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VI. ALTERNATIVE COURSES OF ACTION
A.C.A #1 ~ look for an investor. A.C.A #2 ~ cost reduction or
downsizing. A.C.A #3 ~ focused on
domestic market management.
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VII. ANALYSIS
LEGEND: 1~ BEST , 2~BETTER , 3~GOOD
ACTIVITY EASY TO IMPLEMENT
EFFECTIVENESS
COST BENEFIT TOTAL
A.C.A.~ #1
3 1 1
A.C.A.~ #2 1 3 3 7
A.C.A.~ #3 1 3 2 6
5
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VIII. RECOMMENDATION A.C.A #1 (looking for an investor) resulted to be the best way to secure the future of 1,200 employees and to bring back the beauty of bright yellow
buses to the market industry.
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IX. PLAN OF ACTIONTIME ACTIVITIES PERSON
RESPONSIBLE
WEEK 1 Formulating of a business plan
Department Heads
WEEK 2 DAY 1
Setting an appointment with the prospective investor
Company Secretary
DAY 3Meeting and
presentation of business plan of the possible investors
Department Heads (Chairman, President,
C.E.O)
WEEK 3DAY 1
Setting an appointment for the
signing of the contract
Department Heads
DAY 4 Signing of the contract
Department Heads of Ward school bus and
company and the investor.