Download - Cartier ad- Tong Jin adv 420
Cartier Advertising Campaign Winter 2015
Tong Jin 2015
L LuxuryEnjoyment
AAffordable
L Love for our Customers
• NOV 1TH TO DECEMBER 31TH • THE EVENT WILL BE PROMOTED TWICE A WEEK,
EVERY FRIDAY EVENING AND RANDOMLY ON THE WEEKDAY THROUGH THE PROMOTING TIME PERIOD
• SMALL ITEMS SALES INCREASE BY 25% • OFFICIAL WEBSITE TRAFFIC BY 30%• SIGNIFICANT GROWTH OF CARTIER AWARENESS
MEET AMY THOMPSONSHE IS A …
FASHION LOVERBELIEVER OF LOVE
CARTIER® OFFICIAL SITE - CARTIER.USADWWW.CARTIER.US/WIN THE CARTIER LOVE TOUR TO PARIS BY BROWSING CARTIER JEWELRY COLLECTION FREE SHIPPING · SHOP ONLINE · FREE RETURNS
THIS HOLID
AY, YOU DESERVE
TO HAVE IT
ALL – L
OVE,
CARTIER
CARTIER® OFFICIAL SITE - CARTIER.USADWWW.CARTIER.US/WIN THE CARTIER LOVE TOUR TO PARIS BY BROWSING CARTIER JEWELRY COLLECTION FREE SHIPPING · SHOP ONLINE · FREE RETURNS
5 STEPS TO WIN THE PRIZE Go on Cartier official build a profile/ sign up for
newsletter Like both Cartier’s Facebook/ Tumblr social media page Commend/ interact with Cartier’s social media posts Email [email protected] to talk your favorite
Cartier jewelry piece and what do you expect from Cartier in the future
Requires screenshots of all the pages that you liked
FEATURE OUR SMALLER ITEMS ON THE HOME PAGE
- Cartier - LOVE Collection HOW FAR WOULD YOU GO FOR LOVE ?
WHY CHOOSE VOGUE
?CAR TIE R® OF FI CIAL SI TE - CA RT IER .USADW WW .CA RTI ER. US /WIN TH E C AR TIE R L OVE TO UR TO PA RIS BY BR OW SIN G C ART IER JE WE LRY C OLL ECT ION FRE E S HIP PIN G · SH OP ONL INE · F RE E R ETU RN S
HOW WE MEASURE OUR SUCCESS
• CONSUMPTION/ SHARE METRICS ON THE CARTIER OFFICIAL SITE AND SOCIAL MEDIA
• NEWSLETTER SIGN UP RATE• CARTIER OFFICIAL/ CARTIER SOCIAL MEDIA
WEBSITE TRAFFIC • THE GOOGLE SEARCH RATE • THE DISPLAY ADS CLICK THROUGH RATE
BUDGET (TOTAL BUDGET IS $3,000,000.)
• Delta airline plane tickets to Paris for 6 people $9,225 • The money pays to ELLE/ VOGUE • Facebook display ads (4 days a week in NYC area)
Keywords: “Cartier”, “Cartier
ring”, “Cartier love tour”, “Cartier official ”
