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Srikant Chari, Derek Han, Yan Su
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A Story About Kevin
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How Did We Tackle Kevin’s Problem?
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Stages To Tackling Kevin’s Problem• Secondary Research• Field Research• Design Thinking• Iteration Of Design• Feedback From Usability Testing
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Secondary Research
Figure 1. Excerpt From Paper(Germeijs, 2012)
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What Makes People Like Kevin Indecisive About Career Choices?• Career Confidence (Stringer,
2012)• Career Choice Anxiety (Gerneijis,
2006)
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How Common Is Kevin’s Situation?• High Attrition Rate For STEM
Majors – 48% (NCES 2014-001).• 60% of First Year Students With
Pre Med Track end up switching out (New York Times, 2011).• No Idea About Career – 24% Of
High School Seniors (CareerBuilder, 2015).
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Goals For Figuring Out Kevin’s Needs• Why Is Kevin Wanting To Pursue A Career In Medicine?• Who Does Kevin Consult For Advice?• What Kind Of Answers Does Kevin Hope To Obtain?
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Field Research
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Interviews• 6 First Year Pre Med Students • Questions – Career Goals, How
They Stick With Goals?, Where The Sought For Advice?, What Advice They Sought For?
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Design Thinking
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Major Insights Uncovered About Kevin
• Insight #1 – Motivated For Sentimental Reasons.• Insight #2 – Affinity For Math And Science In High School.• Insight #3 – Wanted To Make A Difference In People’s Lives
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Major Insights Uncovered About Kevin’s Issues
• Insight #1 – Most advice comes from friends.• Insight #2 – People wanted absolute answers.• Insight #3 – People had to scour around the internet for advice.
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Goals For Figuring Addressing Kevin’s Needs• F – Focused• A – Actionable• D – Direct• E – Encouraging
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Design Iteration
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What If We Designed The App To Be Conversational?
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Conversation Mapping
• One-To-One Focus Of A Conversation.• With Instant Access Of
Information.
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Design Process For The UI
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Feedback From Usability Testing• Feedback From 2 Participants.• More Productive And Clearer
About Direction.• Advice Was More Centralized.• Felt Reminder Feature Was
Helpful In Committing To Action.
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Areas To Explore In The Future• Number Of Options (3-4) • Use Of Emoticons In Conversations• Gamification – Rewarding Users For Taking Action• Representing Progress
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Careena – Providing Hope Through Guidance
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References• Borges, N.J., Richard, G.V., Duffy, R.D. (2007). Career Maturity Of Students In Accelerated Versus Traditional Programs. The Career
Development Quarterly, 56, 171-176.• CareerBuilder. (2015). CareerBuilder’s Q2 2015 nationwide survey of 210 high school seniors conducted by Harris Poll. Retrieved from:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12%2F31%2F2015&id=pr915&sd=10%2F1%2F2015.• Chen, X. (Nov 2013). STEM Attrition: College Students‘ Paths Into And Out Of STEM Fields. Statistical Analysis Report (NCES 2014-001).
Washington, DC: U.S. Department of Education, National Center for Education Statistics. • Drew, C. (2011, Nov 4th). Why Science Majors Change Their Minds (It’s Just So Darn Hard). New York Times, p. ED16. Retrieved from:
http://www.nytimes.com/2011/11/06/education/edlife/why-science-majors-change-their-mind-its-just-so-darn-hard.html?_r=0• Duffy, R.D., Austin, K.L. (2013). Disentangling The Link Between Perceiving A Calling And Living A Calling. Journal Of Counseling Psychology,
60(2), 214-227.• Gerneijs, V., Verschueren, K., and Soenens, B. (2006). Indecisiveness And High School Students’ Career Decision-Making Process:
Longitudinal Associations And The Mediational Role Of Anxiety. Journal Of Counseling Psychology, 53(4), 397-410.• Le, H., Robbins, S.B., Westrick, P. (2014). Predicting Student Enrollment And Persistence In College STEM Fields Using An Expanded P-E Fit
Framework: A Large-Scale Multilevel Study. Journal Of Applied Psychology, 99(5), 915-947.• Stringer, K., Kerpelman, J., and Skorikov, V. (2012). A Longitudinal Examination Of Career Preparation And Adjustment During The Transition
From High School. Developmental Psychology, 53, 1343-1354.