Download - Cardiff Bay Proposals
CARDIFF BAY VISITOR CENTRE - new layouts and ideas -
WHAT WE WANT
• Create an open and uncluttered shopping experience
• Maximise sales and profit
• Become a more self sufficient service with the combination of ticket sales, and retail
WINDOWS
Cluttered
InterceptingLittle definition
ENTRANCEThrough outside doors
Too much stuff!
Not clear or concise
Where’s Tourist Information?
WMC ENTRANCEMain Entrance
Blocking viewKeep to sides
Too dark
WHAT DO OTHER PLACES DO?
• Current trend to have clear windows and open plan gift shopsV&A Tate Modern Barbican Centre London
V&ASee straight through the shop
TATE MODERNWindows used as a viewing platform into the shop
BARBICANLow table with higher, unobtrusive central display
WE CAN USE AND ADAPT TECHNIQUES EMPLOYED BY OTHER VENUES, INSIDE
THE CARDIFF BAY VISITOR CENTRE
WHAT WE SHOULD DO
• Clear windows and entrances of clutter
• Reduce the number of items on sale, shift more of one item, instead of few of many items
• Use “destination” points to advertise tickets and higher value items
Map destination point
Leaflet destination point
PROPOSALS
Current Layout
Destination Points
WINDOWSCurrent Layout
PROPOSAL ONECabinets brought forward, sweets moved to side, display
table brought forward
Open up walkwaysExpensive items at front
Seasonal/Promo Display
See through shop
PROPOSAL ONEWindows clear, tables compliment shelves behind, clear
views of shop
See through shop
Grouped products for impact
PROPOSAL ONEAdvertise tickets in leaflet section in front of entrance
Cardiff Visitor Card
PROPOSAL TWOSweets rotated, large glass cabinet brought forward,
hexagonal stand moved to map area
Open up walkwaysSeasonal/Promo Display
PROPOSAL TWOClearer view of shop, however some obstructions
Obstructs view of shop
Hard to observe shop from desk
Less clutter
PROPOSAL TWOSweets block continuous view of shop
PROPOSAL THREEGlass cabinets brought to front by map (destination point),
sweets moved away from entrance, bigger walkways
Expensive items at front Open up walkways
Seasonal/Promo Display
See through shop
PROPOSAL THREEThe shop itself becomes a display, as well as information
points
Wide view of shop
Can see tourist info sign
PROPOSAL THREEClearest view into shop
Expensive items draw people into shop
SUMMARY
• Create wider views and entrances into the Visitor Centre to achieve a more welcoming environment
• Less clutter, more space, higher value sales
• Give space to advertise tickets, make it easy for staff and visitors to get information and buy/sell