Download - Cardiff Bay Proposals
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CARDIFF BAY VISITOR CENTRE - new layouts and ideas -
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WHAT WE WANT
• Create an open and uncluttered shopping experience
• Maximise sales and profit
• Become a more self sufficient service with the combination of ticket sales, and retail
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WINDOWS
Cluttered
InterceptingLittle definition
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ENTRANCEThrough outside doors
Too much stuff!
Not clear or concise
Where’s Tourist Information?
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WMC ENTRANCEMain Entrance
Blocking viewKeep to sides
Too dark
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WHAT DO OTHER PLACES DO?
• Current trend to have clear windows and open plan gift shopsV&A Tate Modern Barbican Centre London
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V&ASee straight through the shop
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TATE MODERNWindows used as a viewing platform into the shop
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BARBICANLow table with higher, unobtrusive central display
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WE CAN USE AND ADAPT TECHNIQUES EMPLOYED BY OTHER VENUES, INSIDE
THE CARDIFF BAY VISITOR CENTRE
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WHAT WE SHOULD DO
• Clear windows and entrances of clutter
• Reduce the number of items on sale, shift more of one item, instead of few of many items
• Use “destination” points to advertise tickets and higher value items
Map destination point
Leaflet destination point
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PROPOSALS
Current Layout
Destination Points
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WINDOWSCurrent Layout
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PROPOSAL ONECabinets brought forward, sweets moved to side, display
table brought forward
Open up walkwaysExpensive items at front
Seasonal/Promo Display
See through shop
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PROPOSAL ONEWindows clear, tables compliment shelves behind, clear
views of shop
See through shop
Grouped products for impact
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PROPOSAL ONEAdvertise tickets in leaflet section in front of entrance
Cardiff Visitor Card
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PROPOSAL TWOSweets rotated, large glass cabinet brought forward,
hexagonal stand moved to map area
Open up walkwaysSeasonal/Promo Display
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PROPOSAL TWOClearer view of shop, however some obstructions
Obstructs view of shop
Hard to observe shop from desk
Less clutter
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PROPOSAL TWOSweets block continuous view of shop
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PROPOSAL THREEGlass cabinets brought to front by map (destination point),
sweets moved away from entrance, bigger walkways
Expensive items at front Open up walkways
Seasonal/Promo Display
See through shop
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PROPOSAL THREEThe shop itself becomes a display, as well as information
points
Wide view of shop
Can see tourist info sign
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PROPOSAL THREEClearest view into shop
Expensive items draw people into shop
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SUMMARY
• Create wider views and entrances into the Visitor Centre to achieve a more welcoming environment
• Less clutter, more space, higher value sales
• Give space to advertise tickets, make it easy for staff and visitors to get information and buy/sell