Download - Car classified ui ux
UX PracticeBuild a car classified based on personas
Disclaimer:This is just a very draft personal project to put UX reading to practice.
The current situationLike a lot of current car classified website, the website basically having the same pattern of looking for new and used car.
Setting up the target audienceWe can categories into two:
Group A: - New visitors- Return visitors
Group B: - Visitors who has a clear budget- Visitors who are researching
Lets start with a user storyI have a friend who is a foreigner and started to work in Malaysia. Frustrated by the lack of public transport in Malaysia, he has no choice but to buy himself a car to commute to work. But he has less budget to buy new cars because they are expensive. So he visits car classifieds to look for second hand car.
Persona #1: ForeignerAmir- 30 years old, married with 2 kids, from Iran- Arrived in Malaysia not long ago after he found an IT job as Senior Web Developer in Malaysia.- Salary: RM5000- Car license: No- Budget to buy a car: less than RM10,000
Persona #2: First Time BuyerJohn- 24 years old, working as designer for 2 years.- Monthly income: RM3000.- now still driving father’s car.- Is thinking to change a new car next year, but unsure which car to buy.- Budget idea: as long as is cheap lah!- Because he is a designer, he wanted a car that best suits his personality. He knows that the car design must be good looking and young!- He also lack of knowledge in terms of buying car. So he would like to learn more about it.
Persona #3: Big FamilyChristine- 35 years old HR Manager in a MNC company.- Married with 3 kids.- Lives together with in-law parents.- Currently driving a Sedan. Was thinking of getting a bigger car so that she can bring her kids and family to go shopping and vacation.- Budget consideration: RM100,000 - RM200,000- Doesn’t mind going over the budget where she can join buying the car with husband.
Persona #4: Car LoverMax- 26 years old freelance writer.- Just bought his car - Kia Koup- Loves his Kia to the max and always making sure his ride in top notch condition.- Brings his babe to workshop regularly to do checkup.- Joins local Kia Koup club to exchange opinion with other drivers, but he would like to research more.- Wanted to upgrade his car in terms of car accessories.- He went to car classified to try his luck.
4 Personas, 4+ situations1. Budget Conscious
2. First time buyer
3. Personality conscious
4. Size conscious
5. Maintenance/upgrade conscious
Let’s look at other marketplace
Search with a broader term, then only narrow it down further next.
Let’s look at other marketplace
Start broad, unclutter the search interface
Homepage SuggestionInitial Idea
4 tabs to quickly filter result with specific search criteria
autocomplete featuresjust enough search info
More targeted content and predefined search filters for targeted audiences
Engagement content Parts search convenient box
Thank youby Jayhan
www.jay-han.com