![Page 1: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/1.jpg)
@OgilvyCT
CANNESPIRATION#CANNESPIRATION
![Page 2: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/2.jpg)
@OgilvyCT
![Page 3: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/3.jpg)
@OgilvyCT
Dan Wieden Sir John Hegarty Marcello Serpa
The legends were judging, speaking and holding forth
![Page 4: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/4.jpg)
@OgilvyCT
Cannes Fast Facts
![Page 5: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/5.jpg)
@OgilvyCT
35600 pieces of work entered across 13 categories
12,000 delegates
5000 of those are marketers
![Page 6: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/6.jpg)
@OgilvyCT
“Cannes is the most important event for business creativity in the world right now.”
![Page 7: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/7.jpg)
@OgilvyCT
Some of the worlds most interesting people from outside ad land share their views
![Page 8: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/8.jpg)
@OgilvyCT
The “other” big business deals side ofCannes is also taking Shape.
Cannes is a crucial barometerof where our industry is right now
![Page 9: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/9.jpg)
@OgilvyCT
“We live in the single most profound and accelerated period of change in human existence.”
Rene Rechtmann, CEO, Goviral
![Page 10: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/10.jpg)
@OgilvyCT
The latest revolution is happening in our backyard
Cars TV Internet
![Page 11: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/11.jpg)
@OgilvyCT
The biggest change - The internet of things - has hardly begun
“5 billion separate objects will be connected to the internet by 2015”
Wired Magazine
![Page 12: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/12.jpg)
@OgilvyCT
“We will look back at this time and we will see that we were in a great settling out period.”
Lee Clow
![Page 13: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/13.jpg)
@OgilvyCT
The tech people are still leading the way. This will change.
Agencies, Clients, and Creatives need to catch up. We are not far behind now.
![Page 14: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/14.jpg)
@OgilvyCT
Mobile vs Desktop browsing in South Africa(In most western countries mobile only overtook desktop in
2011/2012)
2000 2002 2004 2006 2008 2010 2012 2014
DesktopMobile
![Page 15: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/15.jpg)
@OgilvyCT
From Funny Ha Ha to Funny Peculiar
![Page 16: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/16.jpg)
@OgilvyCT
This is the rise of the attention economy
On demand content rather than push
People are spending more time snacking content
The tech will disappear (It will appear seamless )
![Page 17: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/17.jpg)
@OgilvyCT
Exponential growth in content
![Page 18: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/18.jpg)
@OgilvyCT
Whether we like it or not, we are now in the content business
Entertainment
Stuff
![Page 19: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/19.jpg)
@OgilvyCT
The need to provide genuine provocative, stimulating content.
The Red Bull Stratos Jump. The Psy phenomenon. Dove “Real Beauty Sketches.”
The rise of “branded content.”
![Page 20: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/20.jpg)
@OgilvyCT
We are not competing with the other ads anymore, we are competing with programming.
On demand will replace the blanket 30”TV buy.
The future is niche.
People are just not that into us. Millennials most of all.
![Page 21: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/21.jpg)
@OgilvyCT
It might not be an ad.
We might need an act or an app or an attitude.
Marketers need to work higher up the decision making chain with clients
Product development, software development, corporate
culture shifts.
![Page 22: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/22.jpg)
@OgilvyCT
Integration will win.
Collaboration and specialist skills will become crucial.
The geek will not inherit the earth, but we will need him. (Programming / app / website builds are getting easier and will
become the job of creatives. Big tech will be more niche)
![Page 23: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/23.jpg)
@OgilvyCT
Goodvertising is here to stay.
![Page 24: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/24.jpg)
@OgilvyCT
Brands will have to stand for something.
![Page 25: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/25.jpg)
@OgilvyCT
Authentic Voice. Authentic Stories.=
The cynical masses are more likely to buy into you.
![Page 26: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/26.jpg)
@OgilvyCT
The little things might turn out to be the big things
Small, brilliant ideas are magnified like nothing ever before.
We need to be brave, to try things, to be noticed.
![Page 27: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/27.jpg)
@OgilvyCT
“We don’t stop playing because we grow old; we grow old because we stop playing.”
George Bernard Shaw
![Page 28: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/28.jpg)
@OgilvyCT
The 10% of budget we devote to this can be a powerful multiplier for our brands.
![Page 29: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/29.jpg)
@OgilvyCT
Film is Still King
60% of all budgets are spent on film
![Page 30: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/30.jpg)
@OgilvyCT
Story telling is being lauded over more than ever
![Page 31: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/31.jpg)
@OgilvyCT
Film is no longer just a 30 second slot
![Page 32: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/32.jpg)
@OgilvyCT
The way people consume & create film has profoundly changed
![Page 33: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/33.jpg)
@OgilvyCT
![Page 34: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/34.jpg)
@OgilvyCT
“We aren't in the technology business, we are in the fu*king creativity business.”
George Lois. Cannes Lions 2013
![Page 35: Cannespiration (Inspiration from Cannes Lions 2013)](https://reader034.vdocuments.us/reader034/viewer/2022052315/5549f948b4c905e56c8b487e/html5/thumbnails/35.jpg)
@OgilvyCT
Thanks from @OgilvyCT // @ChrisRawlinson // @MrChristiffa