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Canadian Shoppers Attitudes and Perceptions of DOOH
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Canadians Agree That DOOH is Effective in Communicating Public Safety Messages
TORONTO VANCOUVER MONTREAL82% 79% 79%
81% across three cities
85% Total 18-64
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7 in 10 Canadians Accept Digital Signs as Normal Part of Public Space in Large Cities
TORONTO VANCOUVER MONTREAL82% 79% 79%
70% across three cities
70% Total 18-64
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Past week recall of digital OOH ads is high in Canada’s major cities
% That Recall Digital Outdoor Ads in the Past Week (Shoppers 18-64)
45% Canada Overall
56% TORONTO (index 1.23) 50% VANCOUVER (index 1.10) 47% MONTREAL (index 1.13)
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DOOH is Seen as an Effective Way to Communicate Timely and Relevant Information
Source: BrandSpark 2016
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Many Canadians Agree that DOOH Stands Out More than Static OOH, Online and TV
Source: BrandSpark 2016
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Approximately 1 in 2 agree digital ads may provide useful information on products or services, and are interested in interacting to access promotions.
Source: BrandSpark 2016