Download - Can an API be too simple?
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CONTACT Johannes Lundberg [email protected] +46704508449
”Can an API be too simple?”!2014-05-05, at @APIDaysBerlin
@johannesl !
jojo
Johannes Lundberg
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Phone calls, SMS and MMS for developers
in one easy API
Can an API be too simple?
APIAn API business
An actual API
purpose + provider
Courtesy of @andreaskrohn
Business relationship Fullfillment Potential
business impactRealistic
business impact
PRIVATE (CUSTOM)
Manual (internal) Manual None None
PRIVATE (SELF-SERVE)
Automatic (internal) Automatic High
(for big companies) Medium
PARTNER Manual Automatic High High
PUBLIC Automatic Automatic Very high Medium
Can an API be too simple?
Simple means: !
easy to understand, deal with; not complicated;
modest;
SIMPLE
..to integrate..to learn
..to grow with
Simple for who?
Don’t
!JSON vs XML …
Do this !
Too simple?
If in doubt, leave it out !!
SIMPLE
..to maintain..to monetize
..to replace
The essence of an API
Turning traditional complexity into programatic simplicity.
!
For common use cases.
TELECOMTHE WEB
HTTP
Telia Sweden
Sonera FI
TDC Denmark
Telekom DE
Telenor NO
Tele2 Estonia
46elksYour!software
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SIMPLICITY COMPLEXITY
<?php!if ($_GET[’message’] == ’ping’) echo ’Server is up at ’. date(’Y-m-d H:i:s’);!?>
Receiving an SMS and replying
HTTP POST
HTTP REPLY
{ "ivr": ”http://myserver.se/menu.mp3",!
"1": { "connect": "+461890510" },!
"2": { "connect": "+461890511", "recordcall": "http://myserver.se/save" } }
Sample IVR
Telia 0.049 € Telenor 0.042 € Telavox 0.070 € Tele2 0.029 € Tre 0.037 €
0.038 €
Sweden
9 %11 %
12 %
31 %
38 %
Telia
Tele2
Tre
Tre
Per SMS to Sweden
Thank you!@johannesl
@46elks
