Background
• Navy Music manpower reduced by 18%• Two bands disestablished, Navy Band Mid-
South and Navy Band New Orleans• Fleet/Area Bands realigned from NPC to U.S.
Navy Band/DNS• Operational control with local OPCOM
CONUS Fleet/Area Band Outreach
Pre-FY15, confined to PDS unless:
• Travel funded by NFE– Prohibited in 2013
• Travel, including Navy Weeks, funded by CNRC– Limited to assets and events
which met recruiting requirements
Starting FY 15
• Fleet Band Activities allocated $1.5M annual mission funding
• Dedicated to band outreach and high-level military support in areas formerly covered Navy Band Mid-South and Navy Band New Orleans
Execution
Integration with local PA objectives
• Driven by local OPCOM– Navy Band Northeast:
U.S. Naval War College– U.S. Fleet Forces Band:
U.S. Fleet Forces Command– Navy Band Southeast:
Navy Region Southeast– Navy Band Great Lakes:
Naval Surface Training Command– Navy Band Northwest:
Navy Region Northwest– Navy Band Southwest:
Navy Region Southwest
Integration with National Navy PA objectives
• Coordinated and promulgated by NAVCO
• Help mitigate the Navy’s Awareness Challenge
Execution
Navy/Fleet Weeks• Can now provide band
assets tailored to Navy/Fleet Week requirements
• Opening Navy Week Concert Event
Regional Outreach Tours• Developed around “anchor
events” – High-visibility military events– Nationally recognized
parades, fairs, and festivals– Pro sports events
Messaging
• Coordinated messaging and materials distributed to bands by Director, Fleet Band Activities and NAVCO– AV material– Uniform concert opening for all Navy
performances– Other messaging tools
Navy Week Opening Concert Event
• Navy Week “kickoff” event– All NW stakeholders involved– Proclamation– Opening remarks by Flag Officer– Band concert incorporating uniform AV and
messaging products
NAVCO Band Liaison
• Coordinates quarterly outreach plan• Provides policy guidance/clarification when
requested• Promulgates national Navy PA strategy to
bands- Gallup Data- Recruiting Awareness Index
Prior to Mission FundingEx: FY14
Pacific Fleet Band
Navy Band Northeast
U. S. FleetForces Band
Navy Band Southeast
Navy Band Great Lakes
Navy Band Northwest
Navy Band Southwest Navy Band
Mid-South
Navy Band New Orleans
FY15 Mission FundedQuarters 1 and 2
Navy Band Northeast
Navy Band Great Lakes
U. S. FleetForces Band
Navy Band Southeast
Navy Band Southwest
Navy Band Northwest
Pacific Fleet Band