Download - Caerus Solutions
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High Impact Communication Solutions Caerus
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The paradox of communication requirements
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Role for organizational content, communication
Builds Awareness
Improves Bottom-line
Reduces Conflict
Competitive Differentiation
Perceptions of Expertise
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However, organizations face many challenges
Diverse Target audience
Lack of uniform Template
Limitations of editorial Talent
Conflicting demand on Time
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Introducing content solutions from Caerus
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The Caerus ‘Co’ Principles
Coherence
Conciseness
Consistency
Connection
Comprehensibility
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Our services
Presentations
Case Studies
Articles
Speeches
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#1: Content and editorial solutions
WritingResearch, Content, Copy
RewritingStructure, Flow, Style
EditingUsage and Structure
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The Caerus process
Primary
Research and
Understanding Conceptualizing
and Creating
Content Developing
Final Integrated
Document
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Example: Process flow in credentials presentation
Credentials presentation for a new business
Audience – potential clients
Tonality – professional, classic and understated
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Example: Training module for marketing interns
Communication for the 20th century
Audience -Management Trainees
Tone and approach - Simple, lucid, Instructive
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Example: Informal brainstorming session
Skin care amongst teenage girls
Audience- Brand and communication team
Tone and approach: Young – representing the target consumer
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Example: Seminar on Indian innovation
The changing geography of ideas: Resurgence of India Innovation Inc
Audience- Global pharmaceutical professionals
Tone and approach: Statistical, data heavy
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#2: Design and Layout Solutions
ThemeConcept , Logic
BrandingCorporate consistency
AestheticIllustration, Graphics,
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Example: Drug development process
Before
After
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Example: Supply chain tracking
Before
After
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Example: Movie theme for youth
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Caerus Edge : Communication for Performance
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#1: Sharply focused solutions
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#2: Time and cost optimization
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#3: Customized content created for audiences
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#4: Builds perception of domain expertise
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#5: Quick turnaround times
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Our team
Hand picked team of executives with over 10 years experience in
communication, brand management in reputed advertising agencies
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Our clients
Bilcare Research* Anand Rathi * Pathfinders Destination Management
Services*Thought Blurb* Thought Bubbles* Asli Ya Nakli*
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End-note
Spirit of opportunity, luck and favourable moments
Son of the King of Gods, Zeus
Always represented as beautiful youth with winged
feet and a single lock of hair, which can be grasped
The lock which can be grasped.
pronunciation: KY-russ,. Greek Καιρός, Kairos
Caerus