Transcript
- 1. byteme turning data into dollars
- 2. byteme About Cathy & Mack
- 3. byteme Whos Here? Database Admin Event Staff Gift Officers Directors Other
- 4. byteme Embracing data should be an important part of your development strategy.
- 5. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles
- 6. byteme Groundbreaking* Best Practices
- 7. byteme Collect Best Practices
- 8. byteme Best Practice: Collect Areas of collection Challenge of Events Gift Officer Data Form design
- 9. byteme 20th Century Data Sources Gifts Events Gift Officers
- 10. 21st Century Data Sources Gifts Events Gift Officers byteme Direct Mail Social Media Research Screenings Emails Other Charities
- 11. byteme Managing Events
- 12. byteme Gift Officer Data
- 13. byteme Forms
- 14. byteme Forms
- 15. byteme Forms baddonationforms.tumblr.com
- 16. byteme
- 17. byteme Collect Store Best Practices
- 18. byteme Best Practice: Store Knowing the Output Plan Knowing Your System Accuracy & Consistency What Not to Store
- 19. byteme Knowing the Output Plan
- 20. byteme Knowing Your System
- 21. byteme Accuracy & Consistency
- 22. byteme What Not to Store The Donor Bill of Rights: VI. To be assured that information about their donation is handled with respect and with confidentiality to the extent provided by law.
- 23. byteme Collect Store Maintain Best Practices
- 24. byteme National Change of Address
- 25. byteme Deceased Records
- 26. byteme Duplicates
- 27. byteme Online Revenue: Email Ema ils 33%Oth er 67%
- 28. byteme Email: Translating Benchmarks 5k 10k 25k 50k Response Rate .07% .07% .07% .07% Avg Gift $60 $60 $60 $60 Revenue $210 $420 $1,050 $2,100
- 29. byteme Email: Translating Benchmarks 100k 500k 1M Response Rate .07% .07% .07% Avg Gift $60 $60 $60 Revenue $4,200 $21,000 $42,000
- 30. byteme Email 16% Avg email churn rate
- 31. byteme Collect Store Maintain Use Best Practices
- 32. byteme Best Practice: Use Analyze Inform Strategy & Ask Personalization
- 33. byteme Analyze
- 34. byteme Analyze Knowing Benchmarks 23.7% Avg retention rate of first-time donors
- 35. byteme Inform Strategy & Ask Ratings & Screenings
- 36. byteme Personalization 50% Percent of donors that say personalization of a thank you letter is more important than speed. Source: http://www.thedonorvoice.com/downloads/idea-bank-for-seven-key-drivers-of-commitment/
- 37. byteme Personalization Ideas?
- 38. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles
- 39. byteme Three Case Studies*
- 40. byteme Did we need to put that in the database? Case Study #1
- 41. byteme Well, maybe we should have put that in Raisers Edge. Case Study #2
- 42. byteme Dear $1000 donor, please give $25 Case Study #3
- 43. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles
- 44. byteme Definition One byte more than you are comfortable dealing with.
- 45. byteme
- 46. byteme
- 47. byteme Agenda Groundbreaking Best Practices Case Studies Big Data Obstacles
- 48. byteme Obstacles, Not Excuses
- 49. byteme Obstacles
- 50. byteme Obstacles
- 51. byteme Obstacles
- 52. byteme Recap Better Data = More Money
- 53. byteme Embracing data is your development strategy.
- 54. byteme Questions? Thanks for attending!