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By: Tommy Gaston
Anime: Orochimaru the Essentializing of Culture
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Boiling a culture down to its bare essence.Oversimplification and it’s wrong to do.Thesis: Through a textual analysis of the
Orochimaru toy from the anime television show Naruto, this presentation will argue that once the toy is removed form the context of Japan, it represents an objectifying or essentializing Japanese culture into and American fantasy of an exotic “Japanese - ness”
What is essentialization
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Fantasy of timeSuper past and
super futureBlending of the twoOrochimaru has
elements of feudal era
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Deconstruction of American Masculinity: making an object of Japanese masculinity
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Packaging and display: must appeal to young American boysIsle display: If it’s in
the boy isle it’s ok for me to want it.
Surrounding toys conform to American Archetypes.
Packaging color schemes: warm colors intense shades
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America: objectified
Essentializing: constructions give false sense of understanding
Japan: exotic Japanese - ness
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Quick and dirty way to gain understanding.Get up and do research to gain
understanding.
Essentialization: Conclusion