BUZZCITY
Mobile Internet Advertising Network
ABOUT BUZZCITY: • BuzzCity is a mobile internet advertising network offering brand owners, mobile agencies and publishers access to a global advertising platform to reach the ever connected consumer. • In Q2 2014, BuzzCity served over 83 Billion Ad impressions • BuzzCity partners with advertisers & publishers to scale and manage their campaigns & inventory taking into account fragmentation of devices / OS in each markets through its easy-to-access and robust platform supporting mobile web / apps on: feature phones, smart-phones, tablets and desktops.
• BuzzCity operates from 8 international offices, including Singapore(HQ), Bangkok, Kuala Lumpur, Mumbai, Jakarta, Cape Town, Johannesburg, Paris and London.
Singapore (HQ)
Kuala Lumpur Malaysia
Bangkok Thailand
Jakarta Indonesia
Mumbai India
Cape Town / Johannesburg South Africa
Paris France, Europe
BuzzCity Regional Offices:
London England, Europe
To Advertisers,
• Access to millions of mobile Internet users around the world.
• Inventory about 520 million unique users per month.
To Publishers, (those who build mobile sites and apps),
• The ability to accept, display advertisements and monetize mobile
inventory
• Insights to the mobile media landscape
BUZZCITY OFFERS:
North America
South America
Rest of ASIA
SEA
SUB-Saharan
Africa
Europe
Oceania
MENA
GLOBAL REACH: ADS SERVED TO MOBILE USERS
• Advertisers are increasing their focus on mobile marketing strategy to reach mobile consumers. • Brand Safe traffic on (mobile web / In-App); News & Information, Entertainment & Lifestyle, Mobile Portals and Utilities.
BUZZCITY: TOP AD MARKETS Q2 2014
All Contents Copyright BuzzCity 2013.
PUBLISHERS PARTNERSHIP:
• BuzzCity partners with over 70,000 publishers globally by serving them the matching advertising campaigns and sharing revenues. • The Publishers on BuzzCity Advertising Network are categorized into well defined publisher channel suiting their content; which in turn is matched with the advertisers requirement. • These publishers have high quality mobile web & In-app traffic from millions of mobile media consumers worldwide.
All Contents Copyright BuzzCity 2013.
BUZZCITY: CONNECTING TO THE MOBILE CONSUMER
Ads Served I nto Mobile Media; Apps / Mobile sites
PUBLISHERS
Brand Communication / Performance
campaigns
Global Reach Precise Targeting Scalability Reports / Analytics Transparency
• Mobile Sites / Apps
Deliver Targeted Ads to Mobile Consumers
ADVERTISERS Brands / Agencies
Audiences
FOR ADVERTISERS AND AD AGENCIES
• Features of Buzzcity Platform: www.buzzcity.com Self – serve / DIY Platform Easy to set campaign Targeting : Advanced features & tools
Campaign Management : Total control to optimize
and/or edit campaign anytime Reporting & Analytic
Key global insights on mobile internet media & consumers
planner.buzzcity.com
• Global & complete overview of available inventories in each region, including audience reach, device, platform / OS etc for each country.
BUZZCITY CAMPAIGN PLANNER
BUZZCITY AD NETWORK : TARGETING & REPORTING
Media Buy Targeting Reporting
Advertisers have total control over how their budget is spent, from daily budget capped to sustain campaigns over extended periods. For other Pricing options, consult BuzzCity Account Manager
CPC • Cost Per click bid from USD 1 cent per click • Pay only for the Clicks you receives
CPM • Pay upon every 1,000 ad banner impressions served. • Popular for Brand Awareness campaigns
All campaigns are tracked with online real-time reporting dashboard. By continually monitoring and adjusting your settings to ensure that you are reaching the right audience, your campaign will remain on track.
Other Custom Targeting • IP Targeting • Sites Targeting • Publishers filtering • 3rd Party Integration
• BuzzCity Ad Network offers Reach & precise Targeting for brands and marketers to communicate with the right Audiences
• Suitable for display on mobile sites • Banners are sized and formatted appropriately to fit all screens GIF, PNG, JPG for still images ( max: 3 frames) • Animated GIF for animations File size for basic banners
Standard Ad Sizes (120*20) max size: 10KB (168*28) max size: 10KB (216*36) max size: 10KB (300*50) max size: 15KB (320 x 50) max size: 15KB Text Banner
Not more than 50 characters Supports multi language
AD FORMATS: DISPLAY
Suitable for display on smartphones or sites / apps on tablets
Larger Ads (For Smartphones / Tablets)
Banner Ads
(For Smartphones / Feature phones )
Standard Ad Sizes (320*480) max size: 40KB (300*250) max size: 40KB (250*250) max size: 20KB (468*60) max size: 20KB (728*90) max size: 40KB
• Expandable consists of two ad units: Banner unit; and Expanded unit
• When the banner unit is tapped it jumps /animates to the expanded unit • Expandable supports
multiple ad features and pages; offers interaction rates; and engagement metrics.
Rich media supports: Gallery / Pictures Video Play / Animation Games content Location Services Transaction / Coupon Direct Response Social Media Branding Showcase Download / Install APP
Ad Banner (320X50) | Expanded (320X416) : Full Screen
Ad Dimension (File Size : < 300kb )
320 x 416 (Expandable Full Screen)
EXPANDABLE RICH MEDIA BANNER
Please refer to BuzzCity Account Manager to enable your account for Rich Media Ad campaigns .
BuzzCity has a working arrangement with www.crispmedia.com and www.celtra.com for Rich Media Ad contents
AD FORMATS: EXPANDABLE RICH MEDIA MOBILE VIDEO
• Display banner as per the BuzzCity’s advertising specifications & customization of Video HTML content
• Video hosted at Advertiser’s end or could be a youtube embedded video • Video Format : MP4 and / or OGG
ADVERTISER'S GUIDE TO RICH MEDIA ON BUZZCITY WIKI
GLOBAL PARTNERS: ADVERTISERS
GLOBAL PARTNERS: AGENCIES
• BuzzCity provides a comprehensive reference source for advertisers, publishers and media commentators. We provide a regular roundup of our activities in key markets, along with forecast, features and analysis of new developments in the mobile space: reports.buzzcity.com • BuzzCity Website: www.buzzcity.com
• The Campaign Planner: planner.buzzcity.com • The BuzzCity Blog: blog.buzzcity.com
MORE CASE STUDIES, DATA & INSIGHTS!!!
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