Buying A SocialMonitoring Tool
Social MonitoringIs a WasteOf Time
In Our Short Time Today
Who is doing social monitoringnow?
Types Of Social Monitoring
Tools
Apples To Oranges
Listening
Engagement
Metrics
AnalyticsResearch
Analytics/Research
Metrics
Engagement Liste nin g
Use Cases
Where Do People Talk About You?
Customer Profiles
Brand Context
Impact of Messaging
Buzz and Chatter From Marketing Activities
Brand
Sentiment
Grow Brand Champions
Identify and Engage Influencers
Information to Close Biz
Higher Ranked Content
Risk Management
Customer Service Issues
New Product Uses
Product Development
Online Brand Assets
Sales Opportunities
Mar
keti
ng
Inte
llige
nce
Other Use Cases Would You Add?
Acquisition Roadmap
Educate On Use Cases
Clarify Objectives
Who Will Do The Work?
Document It
Use The Matrix, Neo
Social Listening Tool Features Matrix
CapabilitiesData Coverage
Pricing
AssembleReview Team
See 6 Demos
Test Drive
Value / CostTradeoff
Sign On The LineThat Is Dotted
Key Features
Dashboard
Analytics
Share of Voice
Workflow Management
Eng
agem
ent
Influence Mapping
Auto Translation
German to English Translation
Aut
omat
ed R
epor
ting
Event Impact on Chatter
BlogShow
TV Ad
Just A Few Tools
Trackur
eCarin
Radian6
Sysomos Heartbeats
ViralHeat
Alterian SM2
Lithium
What toolsdo you absolutely
love?
Implementation Checklist
Follow-Up and Ask Everyone:
✔Are the users fully trained?
✔Do they know about additional training options and resources?
✔Can they generate the searches and reports needed?
✔How is the data being made actionable?
✔Are they acting on it?
Q&A
Who is going to buy a social listening tool in the next 6 months?
Thank You& Sorry
Quick and Dirty Listening
“How To” Post On My Blog Next Tuesday
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Steve FarnsworthJolt Social Media(650) [email protected] @Steveology