Download - Business Trends_June 2013

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JUNE 2013

BITS & BYTESCool telecom sites to know and use

PAGE 6

COACHS CORNERBefore you press {Send}

PAGE 8

HEALTH-CARE TRENDSMens medical misconceptions

PAGE 5

www.sibiztrends.com

JANET DUGO/ Business Trends

The Central Family Life Center in Stapleton hosted a Small & Emerging Business Expo, to showcase local busi-nesses and provide networking opportunities and information about supportive resources. Pictured, from left,are Ed Piszko of the Small Business Development Center at CSI, Rev. Dr. Demetrius Carolina of Central FamilyLife Center, Michele Sledge of NJS Angel Properties, Sharon Jackson of Tracy Lynn, and Lynnette Duncan ofMary Kay.

Small & Emerging Business Expo

Business CalendarCheck out our monthly listing andattend an event on Staten Island.

PAGE 7

By TIM RONALDSONBusiness Trends

Ask around Staten Island andmost people would probably be

hard pressed to explain exactlywhat The Council of the Arts andHumanities for Staten Island is if they even remembered its fullname and not its acronym,COAHSI.

No one has questioned that theorganization does good. It was abranding and memory problem,not a quality of services one. Andit was a problem that wasnt evenapparent to the organizations

leader-ship untilit con-ducted afocusgroup

about itself.With a pending move to the

Staten Island Ferry Terminal inthe fall, the organization knew itneeded a new look to complementits new location. They hostedfocus groups to learn more aboutthe communitys thoughts aboutthe organization, and were quick-

ly surprised that people were con-fused about the name; even or-ganizations that had receivedgrants from COAHSI said theycould never remember the name.

Through the focus groups, it

Arts org.gets new

name,place

please see ARTS, page 12

By TIM RONALDSONBusiness Trends

Since last October, business owners on theNorth Shore have been searching for help.

And, so far, they havent found it from anygovernment agency or parent corporation.

Much like their cohorts to the south,North Shore business owners have reliedheavily on the generosity of friends, family

and the business community as well asmoney from their own pocket to re-build.

Being on the water, we have seen ourshare of high tides, but never anything to

please see RECOVER, page 11

North Shore still looking for help


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2 BUSINESS TRENDS JUNE 2013

Commercial/Residential Renovations

Additions, Extensions, Roof Raisings

Custom Carpentry/Artistic Wood-Working

Finished Basements Repairs/Handyman Services

Rockscapes, Cultured Stone Installs

Fire/Flood Restorations

Call Bob or David

718-761-8390

Insured. Bonded.References Available.License #1015742

Our Prices Fit Your Budget

Project-One Construction Services

We teach your home and business how to act -- whether you're there or not -- by installing

a Control4, one-touch automation system.

These are just some of the money-saving, convenient, safety-related actions that will happen automatically:

LIFE MADE EASYWith APB S.E.L.E.C.T. Automation

S ecurity & Cameras & Remote Monitoring

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Visit our showroom

(by appointment only)

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Staten Island, NY 10314

718-698-8244

SECURITY & SAVINGS

Upon leaving your home, thermostats are pre-programmed tosave heating and air conditioning costs. Lights will alternate atnight to simulate occupancy. All lights will go on if an alarm trig-gers and a recorded message is blasted to a burglar. Upon re-

turning, selected lights will automatically light your home.

CONVENIENCE & SAVINGS

One button puts your home in vacation mode(HVAC, Lighting, Power-Consumer Electronic De-vices, etc. are programmed to save money). Onebutton activates all holiday lighting, and you mayheat your pool from your phone.

ENTERTAINMENT

One remote controls all audio andvideo throughout your home froma few televisions to a completehome theater room.

ENERGY MONITORING &

MANAGEMENT

We let you monitor every circuit inyour home or business to help isolate

the waste and begin saving on elec-tricity consumption.

NYS Dept of State Lic #12000034292

Nurse of Distinction Award Ceremony


Richmond University Medical Center presented its Nurse of Distinction Award Ceremony, to coincidewith Nurses Appreciation Week. Pictured, from left, are: awardees Pamela Eng, Laurie Bates, DeanaSpensieri-Rice, Sally Tejada, and Mabel Addo; Chief Operating and Chief Nursing Officer Rosemarie Staz-zone; and awardees Venise Johnstone, Maria Marchetta, Kathleen Ruggiero, Ozelle Lee, and Adena Vatta.
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JUNE 2013 BUSINESS TRENDS 3

Do you have any New York Liquor License issues?

Then call

NEIL M. VISOKYAttorney at Law

Retired Lieutenant, NYCPD

License Transfers and Applications

Summonses and Disciplinary Defense

Renewals/Alterations

The Corporate Park

1110 South Avenue, Suite 54 Staten Island, NY 10314Tel 347-273-1356 Fax 347-273-1456 Email [email protected]

Successor ofAlexander Weiss, Esq.Former Deputy Commissioner

New York State Liquor Authority

Studying the N.Y. Jewish community


The Office of Jewish Community Affairs of Staten Island, together with the JCC of Staten Island andUJA-Federation of New York, arranged a presentation of information obtained in a comprehensive, in-depth study of the New York Jewish community conducted in 2011. Results will be used for planning offuture needs and services. Pictured, from left, are David Sorkin, Ruth Lasser, Lyn Light Geller, JenniferRosenberg, Yaffa Schonbach and Amy Posner.
http://www.nationalgridus.com/nybizsave


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http://www.siedc.org/


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By DR. THEODORE STRANGELast month, actress Angelina

Jolie captured headlines whenshe announced she voluntarilyhad a double mastectomy aftertesting positive for the BRCA1gene. The gene greatly increasedher risk for breast cancer.

But did you know that breastcancer is not exclusive to women?Thats right, men get it as well -though not in as great of num-bers. The National Cancer Insti-tute estimates that there will be

2,240 new cases of male breastcancer in the United States in2013 and that 410 men will diefrom the disease this year.

In April, Staten Island Univer-sity Hospital President and CEOAnthony C. Ferreri publicly an-nounced that he is currentlyfighting IIA breast cancer (whichhas a 90 percent survival rate). Heurges men to be aware of thesymptoms.

Dont ignore the signs! Letsnot put up a barrier because

youre a man and you shouldntpay any attention to it. Lets startpaying attention to this - men getbreast cancer, said Ferreri.

And hes absolutely right. Mentend to be less vigilant about theirhealth needs than women. Menneed to be less stoic and morehonest and understand that pri-mary intervention is importantto curtailing diseases.

There are some pretty machoguys that have been honest about

their fight. KISS drummer PeterCriss went public about his battlewith male breast cancer, and Icommend him and Mr. Ferreri forall theyre doing.

Signs of male breast cancer in-clude:

Abnormal lumps or swellingin the breast, nipple or chest mus-cle

Skin dimpling or puckering

Nipple retraction (turning in-ward)

Redness or scaling of the nip-ple or breast skin

Nipple dischargeHere are two other examples of

diseases and disorders that aremisconstrued as exclusivelywomens issues.

Anorexia and Eating Disor-ders: Its estimated that there areone million men in the U.S. thatsuffer from this disorder. Becausemost men dont get treated for eat-

ing disorders, the number may bemuch higher.

Osteoporosis: Studies show upto one in four men over age 50 willbreak a bone due to osteoporosis.Approximately two millionAmerican men already have os-teoporosis, and 12 million moreare at risk.

Skin Cancer: This form of can-cer is the most common in theU.S. More than 3.5 million skincancers in over two million peo-ple are diagnosed annually. With

summer upon us, you need towear sun block even to work. Irecommend sun block and lip-balm rated at 15-30 spf(UVA/UVB) to protect your skin.

So what can your organizationdo?

June is Mens Health Month celebrate it! The purpose of thismonths observance is to height-en the awareness of preventablehealth problems and encourageearly detection and treatment of

disease among men and boys.Lets make this commitment!Make mens and womens

health initiatives an organiza-tional goal for your company andlet it become part of your busi-ness culture. Like I always say:The best medicine is an ounce ofprevention!

Theodore Strange is Staten Island

University Hospital associate chair-man of medicine and vice presidentof medical operations/South Site. Hemay be reached at (718) 356-6500.


Mens medical misconceptionsHEALTH-CARE TRENDS

Send us your news

Email: [email protected]
http://www.esbna.com/


6/28

letter to the editor

in our opinion

Time for funding to come home


We went on a field trip recent-

ly with some staff members

from the Chamber of Com-

merce. The traveling turned out to be

a great opportunity to kick ideas

around and catch up on both old and

new projects here on Staten Island.

Of course, the elephant in the room

is the big development poised to take

place near the St. George Ferry Termi-

nal. Most prominent in that develop-

ment are the plans for the NY Wheel

and the Empire Outlets retail mall.

Now that the initial (and, in our

opinion, justified) excitement over

these projects has calmed a bit, people

are starting to take a sober look at the

logistics of bringing them to life.

And this being Staten Island one of

the key elements of that planningmust be transportation. While much

of the focus has been on bringing visi-

tors and tourists over from Manhattan

via ferryboat, some clear-thinking in-

dividuals have properly noted that we

should also expect a good amount of

Staten Islanders and people from New

Jersey who will want to experience

these attractions.

So, the folks at the Chamber think

now is a very good time to re-visit the

resurrection of the North Shore Rail

line. We couldnt agree more. This

mode of public transportation makes

enormous sense as we see the renais-

sance of Staten Islands north shore

communities.

The project received a much-needed

boost several years ago when the Bor-

ough President, through some astute

deal making, got the MetropolitanTransportation Authority to sponsor

an official Alternative Analysis of the

site. This analysis is one of the major

steps necessary in order to receive fed-

eral funding on a transportation proj-

ect of this magnitude. Unfortunately,

since then, nothing more that we

know of has been accomplished.

There are a number of transporta-

tion initiatives that would make sense

on Staten Island, including a West

Shore Rail line, and a link to the New

Jersey Transit Light Rail. But none

are as close to reaching the end zone

as the North Shore Rail line. This is

the one that should happen now.

So, how about it, MTA officials and

Gov. Cuomo? Staten Islanders have

been a cash cow for public transit vis-

-vis toll revenue for years. Isnt it

time some of that funding camehome?

66 Willow Avenue

Staten Island, NY 10305

347-682-4867

JANET WARREN DUGO

Publisher

TIM RONALDSON

Executive Editor

STEVE COPPOLA

Director

RICHARD GRADO

Director

ROBERT CUTRONA

Director

LAWRENCE RAMPULLA

Director

DAN McDONOUGH, JR.

Chairman

Business Trends is mailed each month to the

business and community leaders of Staten

Island. To be added to the mailing list, e-

mail [email protected]. To submit anews release, email [email protected].

For advertising info, call 347-682-4867 oremail [email protected].

Tolls, favoritism and hypocrisyIn March, Gov. Cuomos people removed the resolution discounting the Verrazano

Bridge tolls from the New York State budget. The resolution, supported by both the Sen-ate and the Assembly, called for the State to subsidize the discounts with $14 million in

funds for the 2013-14 budget year. The reason cited was that this would have shown fa-voritism to Staten Island. Hmmm! I guess when the governor called for lower tolls on theN.Y.S. thruway, that was not favoritism. Nor was it favoritism when the governor madepublic his opposition to higher tolls on the future new Tappan Zee Bridge. And, ofcourse, tolls being totally eliminated from the Rockaway Bridges were also not favoritism.Is it possible that favoritism applies only to Staten Island?

The bridge tolls are the single largest barrier to the financial health of Staten Islandseconomy and community. Whether youre a business person running trucks over thebridge, an employee using the bridge to get to work, or a Brooklyn student attendingclasses at the College of Staten Island, we all pay outrageous tolls.

The governor promotes his administration as working to grow the States economy, yethis unyielding position on discounting the Verrazano tolls is doing the reverse to StatenIslands economy. Try as I may, I cant comprehend this blatant contradiction of our com-munities welfare. Can someone, anyone, please help me understand.

Robert Cutrona

BITS & BYTES

Cool telecom sites to know and useBy BILL DUBOVSKY

Did you know?

As wire, Internet, and mobile telecom services have progressed, more and rapidlychanging services have evolved. Here is a brief overview of some cool telecom sites foryour summer vacation.

If you receive a voice or text message with a call back area code that you dont recog-nize, find that unfamiliar area code before returning that call to avoid excessive long dis-tance charges. Simply access: www.tp2location.com, then enter the telephone number inthe search box and find out who called.

You can prevent being scammed by some shady off shore-based company who willcharge you several dollars per minute for calling them back. There are also links forphone tracing, GSM locating, cell phone information, IP locator for US and Canada aswell as International.

Be careful with some of these services as they may have one or two searches for freeand then you have to subscribe. Make sure you understand what youre getting beforesigning up.

Find your misplaced cell phone (if its not on silent) even if you dont have anotherphone by going to www.wheresmycellphone.com free. By entering the phone number onthe website, you can get it to ring to a mobile phone.

They have a reverse phone search feature and you can download some white papers onSend us your news

Email: [email protected] see BITS, page 10


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1855 Victory Boulevard Staten Island, NY Room for 2 private offices + 2 staff.

2 blocks from expressway. Walk to most major banks. Includes Receptionist, Phone system, Cleaning, Maintenance,

Alarm, Internet, RE Taxes (base year)

Shared use of waiting room & 2 conference rooms. 2 assigned off street parking spots.

Current tenants include Appraiser as well as Real Estate, Insurance,

Financial & Travel Agencies.

Contact Jon Salmon at Salmon Real Estate

(718) 273-1200 or [email protected]

for more information.

Professional Office Suite for Rent

If you are looking for professional office space, our location cannot be beat!Situated along the busy financial corridor of Victory Boulevard near ManorRoad, this high trafficked location not only provides inclusive office space atan attractive and affordable price, but the synergies that can be gained by as-

sociating and locating in a busy professional building.

When you take into consideration all that is included, locating your businesshere becomes the obvious choice.

That's what we're all about

718-720-16001190 Hylan Boulevard

Staten Island, NY 10305-1920www.heroldinc.com

Bernard Herold & Co., Inc. - A Name You Can Trust

............Municipal Bonds for Tax-Free Income.............

JCC: LEADERSHIPAWARD GALA

SUNDAY, JUNE 9For information, call 718-475-5246

NYS WOMEN, INC.(RICHMOND CNTY.)WEDNESDAY, JUNE 12

Time: 6:30 p.m.

Location: Bella Vita Caf, 1919 HylanBlvd.

For information, call 718-816-5991

HOME IMPROV.CONTRACTORSMONTHLY MTG.

WEDNESDAY, JUNE 12

Time: 7:00 p.m.

Location: LiGrecis Staaten, 697Forest Ave.


RICHMOND CNTY.BANKERS ASSOC.

WEDNESDAY, JUNE 12

Location: Mikes Place, 4677 HylanBlvd.


NATL. LIGHTHOUSEMUSEUM GALA

WEDNESDAY, JUNE 12Location: Above Rooftop, 1100South Ave.


SO. SHORE DEM.CLUB JOB FAIR

WEDNESDAY, JUNE 12

Time: 10:00 a.m.

Location: ATU Local 726, 3948Amboy Rd.

For information, [email protected]

BOY SCOUTS ANNUALDINNER DANCE

WEDNESDAY, JUNE 12

Time: 6:30 p.m.

Location: Excelsior Grand, 2380Hylan Blvd.

INDEPENDENT ASSOC.OF ACCOUNTANTS

THURSDAY, JUNE 13

Time: 7:00 p.m.

Location: Bocelli, 1250 Hylan Blvd.


CHAMBER: BUSINESSAFTER HOURS

THURSDAY, JUNE 13Time: 5:30 p.m.

Location: Richmond Cnty. CountryClub, 135 Flagg Pl.


POWERFUL YOU!

THURSDAY, JUNE 13

Time: 7:00 p.m.

Location: Richmond Diner, 3954

Richmond Ave.For information, call 718-948-0074

SI CHAMBER: ANNUALGOLF OUTING

FRIDAY, JUNE 14

Time: Noon

Location: South Shore Golf Course


ANNUALNEPTUNE BALL

FOR SNUG HARBOR

FRIDAY, JUNE 14

Time: 6:00 p.m. Midnight

Business Calendar

please see EVENTS, page 17
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8/28


By BILLY SPARKLEI had a client who used to show

me e-mails that he had alreadysent out to people and ask for myfeedback. I had to explain to himthat I was a *coach* not a *critic.*In other words, once the e-mailhad already been sent out, it wastoo late for me to do anythingother than pass judgment onwhat he had written. Had heshown me the e-mail prior to

sending it out, then my contribu-tions could have made their wayinto the text of the e-mail, therebycrafting a message that was more

consistent with his intentions.Fortunately, he got the message

and began sharing his e-mailswith me *before* he pressed{SEND}.

If youve ever taken a course inpublic speaking, one of the thingsyou undoubtedly were taught isthe Power of the PAUSE. Paus-ing when speaking to an audi-ence can be a powerful tool. Ihave found that the pause can be

just as powerful in the writtenmessage as well.If I can pause between the mo-

ment where Ive finished writing

something and the momentwhere I press {SEND} and givewhat Ive written to a coach, amentor, an editor - someone whoknows me and what Im commit-ted to that person can objective-ly read what Ive written and giveme feedback that I can then incor-porate into my message *before*pressing {SEND}. Depending onwho Im communicating with andwhat is at stake, that pause could

be worth millions of dollars overthe course of a lifetime.So this months call to action is

a simple one: incorporate the

power of the pause in your writ-ten communications especiallyto prospective and existingclients. Designate one person beit your coach, mentor, a goodfriend or associate someonewho you perceive as an effectivecommunicator, and start runningsome of your e-mails by this per-son *before* you press {SEND}.Invite this person to be generousand give you their honest feed-

back (remember, this is someoneyouve already identified as an ef-fective communicator who yourewilling to take coaching from),

and incorporate their feedbackinto your written messages sothey can be more consistent withyour intentions.

Adopting this practice canmake a measurable difference inyour relationships in your busi-ness and, in fact, in your life.

Coach Billy works with highly com-mitted men & women to produce un-precedented results in their busi-

nesses and their lives. Learn more atwww.billysparkle.com or contactBilly directly via e-mail [email protected].

Before you press {Send}COACHS CORNER
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9/28
http://%20www.enorthfield.com/


10/28

tech subjects. According to thesite, they have been used over 13million times so far!

Business travelers can findthousands of free public Wi-Fiplaces at www.wififreespot.com.

This site contains a listing of

locations that offer free Wi-Fi.State by state listings come firstwith Europe and other regionslisted further down the page.

Specialty listing pages includelarge companies with free Wi-Fi(Panera Bread, Barnes & Noble,Starbucks, McDonalds, etc.), fol-

lowed by airports, hotels, motels,inns, resorts, RV parks, camp-grounds and vacation rentalproperties with free Wi-Fi forrenters.

Learn the identity of anony-mous callers by signing up atwww.trapcall.com. This paidservice allows you to see who iscalling your cell phone even if thenumber is blocked from caller ID.There is a demo on the websiteand a listing of their plans and

pricing.The service will also allow youto record calls and blacklist num-bers. When a number that youhave blacklisted tries to call you,they get a message that your linehas been disconnected.

Possibly lower your cell phonebills (and other expenses) by hav-ing them analyzed at www.bill-shrink.com. This site asks aboutyour usage and emails you if theyfind a better deal than you cur-rently have. It not only works for

wireless service but also for TV(cable, satellite), credit cards, sav-ings and CDs and gas stations.There is a special section calledBillShrink for Business forbusiness owners.

For more information: ContactBill Dubovsky [email protected] withyour feedback, experiences andquestions.

Bill Dubovsky - Comtel Information

Services, has a proven track recordof business success spanning over30 years in helping hundreds of or-ganizations improve their profitabili-ty. He is the principal technologyspecialist with Comtel InformationServices, a New York based telecom-munications consulting firm, and anadjunct lecturer in business at theCollege of Staten Island, C.U.N.Y.Contact him [email protected].


Cool telecom sites to knowBITS

Continued from page 6
http://www.ferryads.com/


11/28

this extent, said Steve Villa-marin of Villa Marin Buick GMC,which has been located on Rich-mond Terrace for 65 years.Everything that we have beendoing ourselves to try to putthings back together has been outof our pocket.

Villamarin said his buildinggot four feet of water from thestorm, when they were expectingmaybe one. While they were able

to save about 90 cars by movingthem to another location in ad-vance, they still lost almost 70cards and trucks. They also lostall their furniture, computers,telephone systems, tools, lifts,special equipment and about$300,000 in parts.

They didnt have flood insur-ance on the building because thecost would have been too high,and the kicker of it all is thatGMC isnt helping either.

Being a franchise, Villamarin

sells and services a product thatis manufactured by someone else,and he needs the blessing ofhigher ups to move ahead withbig projects. Following the storm,Villamarin said GMC is focusingon its other franchise locations,and turning its back on his.

Villamarin is able to sell carson his lot, but isnt able to servicethem yet because he hasnt beenable to re-build the garage. Tomake matters worse, GMC wontsend him any new vehicles untilhe is able to service them.

The problem that we havewith our business in terms ofservice is that it takes a lot toservice someones car, he said.Now were left really kind ofstranded.

Villamarin has utilized vehicleswaps with other locations to helpwith inventory, allowing him tostay open, at least partially. But 40

of his employees are out of worknow, and without serious fund-ing, he wont be able to rectify hisservice problem.

Weve made the case that you(GMC) have not only abandonedyour dealer, youve abandonedyour customer base, he said.

Im not able to sell cars based onGeneral Motors. Im able to sellcars because of my friends. Wereon our own island right now.

Nearby, Steve Margarella is ina similar situation. His company,


North Shore recoveryRECOVERY


please see RECOVER, page 27

Send us your news

http://www.fineartfotos.com/http://www.rumcsi.org/


12/28

was suggested that the organiza-tion adopt not only a new brandand a new look, but a new name

as well one that would simplifythe concept and be easy to re-member.

And so was born the re-brand-

ed organization, known as StatenIsland Arts.

Besides it [the COAHSI name]being hard to remember, it washard for people to even under-stand what it was, said MelanieCohn, executive director of theorganization. The reason wewent with Staten Island Arts isbecause its easier to rememberand easier to grasp what this or-ganization is about.

The organization supports arts

on the Island, so its much easierto connect the new name with itsmission and easily communicatewho they are and what they do,Cohn said.

In addition, its website addresswas always www.statenis-landarts.org, so the name was anatural fit.

Most people have been reallyexcited about it, Cohn said.Over time, I think it will comenaturally, but there certainly is atransition.

With the move to the Ferry Ter-minal, the organizations boardfelt it was a good time for an en-tirely fresh look. The old logo hadbeen in place for some time, andsome board and staff memberswere not thrilled with it.

So Cohn began educating her-self about what goes into a re-brand. She attended free eventshosted by Brooklyns Big Duck,which specializes in re-brandingfor nonprofits.

I picked everything I could upfrom them, because I thinktheyre really brilliant, Cohnsaid.

Then, she began looking for adesigner who had a similar ap-proach to Big Duck, and whosedesigns she liked and could af-ford.

She settled on Adam Ladd. Be-cause he is based in Ohio, Cohn

said she never actually met face-to-face with him, conducting alltheir business virtually. Throughthe response of focus groups,

Cohn and her team were able togive Ladd direction for the cre-ation of the new brand. Once theyselected the version they liked,they enlisted the help ofCatchafire to contract two probono designers Jasmine Lai,who handled the website design,and Leslie Crawford, who han-dled the stationery, businesscards and templates for post-cards. Finally, NB Technologiesput the design into code for the

website.Once everything was in place,it was time for roll-out. Cohn saidthere was more work that wentinto re-branding than shethought. She and her staff had tochange the organizations nameeverywhere online on Facebook,Twitter and LinkedIn, a processthat actually caused some confu-sion.

When Cohn updated the nameto Staten Island Arts on LinkedIn,the site automatically sent a mes-

sage to her connections, tellingthem to congratulate Melanie onher new job at Staten IslandArts. She began receiving well-wishes and supportive emailsfrom her contacts, and had to as-sure everyone she hadnt lost her

job and that the move was just are-brand of the same organiza-tion.

Now that the hiccups are over,Cohn said the organizationsfocus is consistency. They have astyle czar and a comprehensivestyle guide that tells everyonehow to communicate the brandproperly, because an extremelyconsistent brand is what starts tobreak through with a wider audi-ence.

Were trying to be extremelyconsistent and use the same lookover and over and over again,Cohn said.


Parisi Rampulla & Lenza, P.C.78 Martin Avenue | Staten Island, NY, 10314

(718) 761-3333

Short Sales, Mortgage Modification,Foreclosure Defense

Arts org. gets new nameARTS


Send us your news



13/28
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14/28


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Shop Local

Special to Business Trends

The Forest Avenue Business Improvement District kicked off a "Shop Local" initiative with an event atThe Burrito Bar, where a coupon book for BID merchants, a tote bag, and other incentives were distrib-uted to the public. Pictured, from left, are: Dr. Frank Scafuri, Kim Beckett, and Loretta Cauldwell of theForest Avenue BID; Jacqueline Ramos, representing Assemblyman Matthew Titone; and Andrea Morseand Tony Whalen of the Forest Avenue BID.
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15/28


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16/28

Located a short distance from Albany, NY, Stuyvesant Outdoor Adventures offers custom tailored packages andaccommodations for serious and casual hunters alike. All of our packages include a full hunting excursion, licensedguide, field dressing, as well as all meals and accommodations at our newly remodeled lodge - Stuyvesant Manor;the former estate of Hollywood Icon Sidney Poitier - which is also licensed as a bed and breakfast.

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17/28


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Location: Snug Harbor Cultural Ctr.


WBCLDC WORKSHOP:EXCEL FINL.

BASICS, PART 1

MONDAY, JUNE 17

Time: 6:00 8:00 p.m.

Location: 705 Forest Ave., 2nd Fl.For information, call 718-816-4775

NYS WOMEN, INC.(STATEN ISLAND)

TUESDAY, JUNE 18

Time: 6:30 p.m.

Location: LiGrecis Staaten, 697Forest Ave.


BUSINESS LEADERSTOASTMASTERS

WEDNESDAY, JUNE 19

Time: 7:00 p.m.

For information, call Fran Okeson at718-753-8006

WBCLDC: 21STCENTURY BUSINESS

WOMAN CONF.

WEDNESDAY, JUNE 19

Time: 8:00 a.m. 2:30 p.m.

Location: Old Bermuda Inn


NETWORKING PLUS

THURSDAY, JUNE 20

Time: 8:15 a.m.

Location: Golden Dove, 3281 Rich-mond Ave.


WBCLDC WORKSHOP:EXCEL FINL.

BASICS, PART 2

THURSDAY, JUNE 20

Time: 6:00 8:00 p.m.

Location: 705 Forest Ave., 2nd Fl.


24-7NETWORKING SALES

MONDAY, JUNE 24

Time: 9:00 a.m.

Location: Z-One Restaurant, Rich-mond Ave.


WORLD OF WOMENMONTHLY MEETING

MONDAY, JUNE 24

Time: 7:00 p.m.

Location: Marina Grand, MansionAve.


PARAMOUNT ORALSURGERY STUDY CLUB

WEDNESDAY, JUNE 26

Time: 6:00 p.m.

Location: 201 Edward Curry Ave.,Ste. 101


NEW DAYTOASTMASTERSTHURSDAY, JUNE 27

Time: 7:00 p.m.

Location: SI Univ. Hosp., SeaviewAve.


Business CalendarEVENTS


Want to be listed?


Visit us on the Web at www.sibiztrends.com


18/28


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19/28

Noted for incorporating state-

of-the-art therapies into his chiro-

practic practice, Dr. Frank J. Man-

darino has done it again!

The award-winning chiroprac-

tor, one of the New York regions

most renowned authorities on the

use and application of therapeutic

tapes, now offers patients the ben-

efits of highly acclaimed Rock-

tape.

The product is a hi-tech athletic

kinesiology tape that is designed

to increase athletic performance

as it helps to prevent injuries.

When skillfully placed, the tape

accomplishes its mission by pro-

viding extra stability to joints and

muscles without reducing range

of motion. The tape additionally is

used to treat a wide variety of

sports injuries and movement

issues.

Rocktape is crafted to comple-

ment the principles of mechanics

and anatomy in relation to human

movement.

When applied properly, Rock-

tape can help athletes and regular

folk improve form and decrease

fatigue through better blood flow.

Rocktape is specifically

designed to enhance muscular

proficiency, while reducing meta-

bolic waste, explained Dr. Man-

darino, who is one of very few chi-

ropractors in the Tri-State area to

be certified by the manufacturer

in the application of the tape.

Rocktape effectively increases

blood flow by microscopically lift-ing the skin and allowing blood to

travel in a less restricted manor.

VERSATILE USE

Dr. Mandarino specializes in

the improvement of patient loco-

motion, particularly the treatment

of basic movements where the

muscles are stuck, prompting fur-

ther dysfunction.

As this abnormal condition

forms, so does the pain cycle, Dr.

Mandarino said. The taping

applications encourage a return to

healthy movement patterns in

conjunction with increased mus-

cle stability.

Due to its properties, Rocktape

may be used for treating a wide

range of issues, such as Achilles

tendonitis, plantar fasciitis, knee

injuries, groin and hamstring

pulls, rotator cuff problems, and

lower-back pain, to name just a

few.

Rocktape is even well-suited for

correcting or averting -- chronicmaladies associated with regular

use of hand-held devices and com-

puters.

The tape encourages proper

posture, helping people to avoid

awkwardly bending their wrist or

rounding their back, neck and

shoulders, Dr. Mandarino said.

Poor posture can and will lead to

more advanced problems.

SMART PRODUCT

They key to Rocktapes capabil-

ities are found in the design and

composition of the product, which

is a natural-hybrid of 97 percent

cotton and 3 percent nylon.

Rocktape is cleverly designed,

Dr. Mandarino said.

Engineered for its applications

to address movement patterns and

muscular stability, Rocktape is

tightly woven and impressively

elastic, capable of stretching up to

180 percent of its original length,

while displaying an amazing snap-

back, or recovery, trait.

This allows the entire kinetic

chain to function better under

load and stress, which makes the

tape especially helpful to athletes

and others with speed deficits,

poor movement patterns, weak-

ness, or other functional and/or

painful abnormalities, said Dr.

Mandarino, whose taping applica-

tions benefit athletes engaged in

any type of sport.It is the first kinesiology tape

to be available in a 4-inch width as

opposed to the more common 2-to-

3-inch tapes, Dr. Mandarino said.

The adhesive surface, the part

that faces the skin, is hypo-aller-

genic, acrylic-based, latex-free,

durable and long-lasting.

The tapes inner surface, he

added, has a large gully of deep-

cut treads that enhance comfort

and improve durability of the tape

by drawing a substantial amount

of moisture and perspiration

away from a persons skin.

Although many advantageous

Rocktape features are found upon

closer examination, one amenity

is readily noticeable: The product

is fashionable.

Rocktape is offered in a variety

of designer-like colors and pat-

terns, ranging from animal prints

to fatigues to argyle and more.

Dr. Mandarino operates five

offices, including locations in

Westbury, L.I.; the Bronx, Queens,

Brooklyn, and 2052 Richmond Rd.,

in the Staten Island community ofGrant City.

For additional information, or

to schedule an appointment, Dr.

Mandarinos Grant City office

may be reached at 718-667-2190.

Mandarino Chiropractic may also

be visited online at

http://www.mandarinochiroprac-

tic.com/.

Barton Horowitz is the president

of Relevant Public Relations, LLC.

He may be reached at 718-682-1509,

at [email protected] or

on the Web at

www.RelevantPR.com.

THE

BOTTOM

LINE By Barton HorowitzPresident, Relevant Public Relations

Chiropractor Introduces Staten Islanders to New WayFor Improving Athletes Performance, Averting Injuries

Dr. Frank J. Mandarino consults with

patient Peter Mueller in his Grant City

office after applying Rocktape to the

Grasmere residents arms, legs and

back. The tape makes a big differ-

ence in the way I feel and perform,

says the bicyclist, who has experi-

enced his share of athletic injuries.

Dr. Frank J. Mandarino offers patients the benefits of highly acclaimed Rocktape

Dr. Mandarino demonstrates the effective-

ness of Rocktape in treating back pain.

When properly applied, Rocktape increases the stability of joints and muscles

without reducing range of motion.


20/28

APPOINTMENTSBCB Bancorp Inc.

BCB Bancorp, Inc. Board of Di-rectors announced the appoint-ment of Thomas Coughlin as

president of BCB Bancorp, Inc.and BCB Community Bank.Coughlin will continue to serve aschief operating officer of BCBBancorp Inc., and BCB Communi-ty Bank.

He has more than 28 years of fi-nancial industry experience.Prior to working at BCB BancorpInc., and BCB Community Bank,Coughlin served as vice presidentof Chatham Savings Bank andcontroller and corporate secre-tary of First Savings Bank ofNew Jersey. Coughlin receivedhis CPA designation in 1982.

Donald Mindiak, with more

than 30 years of banking experi-ence, will remain as chief execu-tive officer of both BCB Bancorp,Inc. and BCB Community Bank.

BCB has branch offices in Bay-

onne, Hoboken, Jersey City, SouthOrange, Woodbridge and MonroeTownship, N.J., and a lending of-fice on Staten Island.

BOB BEGUNBridge Financial Group

MetLife announced that BobBegun has been named managingdirector for three New York andNew Jersey-based financial serv-ices firms, collectively known asBridge Financial Group. In thisrole, Begun will be responsiblefor bringing together thestrengths of the firms, which arelocated in Brooklyn, Staten Island

and Lakewood, New Jersey, to de-liver superior client service and

provide holistic fi-nancial strategiesdesigned to help

meet clients fi-nancial goals.

Begun is agraduate of TheCollege of StatenIsland City Uni-versity of New

York and NYU-Poly. He holdsFINRA Series 4, 7, 24, 27, 53, 63and 65 registrations, and a NewYork State Life, Accident andHealth insurance license. He hasbeen a member of the SIFMA Pri-vate Client Operations Commit-tee, FINRA Technology AdvisoryCommittee, Pershing IntroducingBroker-Dealer Committee and theInternational Association of Pri-vacy Professionals. He hasworked in the financial servicesindustry for 15 years, and residesin Brooklyn with his wife and twochildren.

Bridge Financial's Staten Is-

land office is located at 2 TeleportDrive in Bloomfield.

NEW BUSINESS, EMPLOYEESIvy Branding and Marketing Group

Christine Savino Fiorenza andDebra Surmanek announced the

opening of theirnew business, IvyBranding andMarketing Group.Under the direc-tion of Fiorenzaas director ofsales and market-ing and Sur-manek as creativedirector, the com-pany will work tocreate new and ex-citing brandingand marketingplans for clients.

Fiorenza hasover 10 years ofadvertising, mar-

keting and branding experience.She was most recently with SIParent magazine. She is a gradu-

ate of the College of Staten Islandwith a Bachelor of Science de-gree, with minors in advertisingand marketing.

She also holds an Associates

Degree in applied science fromthe College of Staten Island. Sheis a member of a number of Stat-en Island business organizations,including the Staten IslandChamber of Commerce, whereshe has served as an executive of-ficer of Business Guild 1, and theWest Brighton Community LDC,where she served on the Board ofDirectors.

Fiorenza resides in NewSpringville with her husband,daughter and twin sons.

Surmanek has more than 30years experience in graphic de-sign.

She is a graduate of The Fash-ion Institute of Technology ofNew York with an Associates De-gree in advertising design. She isa member of the Staten IslandChamber of Commerce, and hasserved as an executive officer ofBusiness Guild 3. Surmanek re-sides in New Dorp with her hus-band, and is the mother of three

sons.

GRADUATESNorth American DF Inc.

The New York City Depart-ment of Small Business Servicesand the Berkley Center for Entre-preneurship & Innovation at NewYork University Leonard N. SternSchool of Business graduated thethird cohort of Strategic Steps forGrowth.

Among the graduates was Stat-en Island-based North American

DF, Inc. Strategic Steps forGrowth is a management train-ing program that provides minor-ity and women business owners aclear path for accelerating growthof their business through entre-preneurial education, connec-tions, and access to new markets.To date, the 55 Strategic Steps forGrowth graduates have collective-ly secured more than $64 millionin new government contracts,nearly $2 million in new financ-

ing and created more than 240new jobs.To be eligible for the program,

businesses must be certified with


The Castleton Avenue Commercial Corridor hasavailable properties to suit your needs.

For more information, call the West Brighton Community

Local Development Corporation at: (718) 816-4775

Or if you prefer, e-mail [email protected].

Looking to start a new business or expandan existing one to another location?

SCORE is the most recognizedand utilized provider of FREE

Confidential Counselingand Mentoring services to Americas

small businesses.

For the life of your business

Let SCORE help YOU!

on the job

please see JOB, page 21

Begun

Fiorenza

Surmanek



21/28

the City as a Minority- or Women-owned Business Enterprise.

NEW TEAMSSignature Bank

Signature Bank, a New York-based full-service commercialbank, announced the appoint-ment of two new private clientbanking teams, who will operatefrom its second Staten Island pri-vate client banking office, cur-rently in the planning stage.

Larry Goldberg, a 30-yearbanking veteran, was namedgroup director and senior vicepresident.

He leads a four-person privateclient banking team who joinedfrom a Citibank office in StatenIsland, where most of themworked together for approximate-ly nine years. Goldberg spent the

past 18 years overseeing Citibankbranches in Manhattan and Stat-en Island.

Most recently, he was branch

manager and senior vice presi-dent at the Victory Boulevard lo-cation, a position he held for thepast nine years. Prior, he was abranch manager in Manhattanand Long Island for Fidelity In-vestments.

Joining Goldbergs team areAssociate Group Directors andVice Presidents Flora Vavallo andAnthony D. Shafer along withSenior Client Associate LaurenMattera.

Vavallo, who spent 35 years at

Citibank in various capacities,was most recently a businessbanker for clients spanning arange of industries. Shafer, whobrings a decade of banking ex-pertise to his new role, was a per-sonal banker and assistant vicepresident, responsible for over-seeing the entire book of busi-ness at the Bayonne, N.J., branch.

Mattera spent 10 years in aclient services role at variousCitibank locations.

Guy Gioeli also joined the bank

as group director and senior vicepresident, heading a four-personteam who worked together fornearly five years at CitibanksHylan Boulevard branch, also onStaten Island.

Gioeli, a 20-year banking pro-fessional, served as senior vicepresident and branch manager atthat location for the past fiveyears.

Previously, he worked at Pru-dential as a sales manager.

Linda Mulroy and Annette

Lucas-Thomas were each namedassociate group director and vicepresident as part of Gioelis team.Both spent 33 years as businessbankers at the Hylan Boulevardlocation.

Shari Gutkin, appointed to thepost of senior client associate,worked with the team for the pastfive years in a client services role.

BUSINESS HONOR SOCIETYThe College of Staten Island

The College of Staten Islandheld its second annual induction

ceremony for the Business HonorSociety, Sigma Beta Delta. Intotal, more than 50 undergradu-ate students, graduate students,and faculty members were in-ducted into the Colleges chapter.

Sigma Beta Delta is the Inter-national Honor Society for busi-ness, management and adminis-tration. Its members include top-performing business studentsand faculty at leading universi-ties around the world. Its mem-bers aspire to uphold the societys

principles of wisdom, honor, andaspiration.

In addition to inducting cur-

rent students and faculty, the col-lege chapter also inducted twohighly successful alumni as hon-orary members. Kathleen Pesile

was recognized for her many con-tributions to CSI and the broadercommunity through her role as atrustee of The City University ofNew York, and for her impact inthe classroom as a Finance Ad-

junct, and her leadership in civicorganizations.

Similarly, Richard Prinzi wasrecognized for his success as anentrepreneur, as an alumnileader within CSI, and his ongo-ing effort to help accounting stu-dents as an accounting adjunct

and as the founder of special ac-counting scholarships and in-ternships.


The Castleton Avenue Commercial Corridor will be hosting anOpen House/Walking Tour of available commercial properties on:

Friday, June 14th10:00 a.m. to 2:00 p.m. (Rain or Shine)

The Open House/Walking Tour will start at:1316 Castleton Avenue (Between Clove Rd. and Jewett Ave.)

10:00 AM - Meet and Greet11:00 AM - Tour available commercial properties

1:00 PM - Discuss opportunities.

R.S.V.P.

(718) 816-4775 or

[email protected]

On the JobJOB


http://twitter.com/sibiztrends


22/28

By ROBERT CUTRONA

Ill provide the clues and youguess the country and its politicaland ideological alignment.

First clue the countrys diplo-

matic mission is attacked by a ter-

rorist group with a diplomat andthree others being killed. Thepresidents staff weaves a false ac-count of what really happened for

political reasons to make the

president look better.Second clue mandated cuts in

spending, a Republican imposedsequester, is publicized by thepresidents people as the worstthing since the great plague, fore-casting that thousands of teach-ers and air-traffic controllerswould be fired. None of this hap-pened. Simply put, it was bi-parti-san fear mongering to make theopposition party look bad.

The third clue has to do withsuppressing and controlling the

media. The government in powersurreptitiously obtained recordsof home, office and cell-phonecalls over two months, for 20phone lines of up to 100 journal-ists of a major media operation.In another incident, a well-re-spected journalist, of the sameparty as the president, wrote apiece disagreeing with the presi-dent. The journalist received atelephone call from one of thepresidents people saying, you

are going to be sorry you wrotethat piece.The fourth clue is based on a

more recent occurrence whereinthe tax-collection agency of thecountry unfairly targeted groupswho hold a different political phi-losophy than the party in power.

Clue No. 5 deals with trans-parency in office. When the cur-rent president was running for of-fice in 2008, he said, transparen-cy and the rule of law will be thetouchstones of my presidency.

With all due respect, the currentadministration has been any-thing but transparent.

Those are the clues. Can youguess the country? Is it moderate-ly leftist, or does it resemble so-cialism more? Let me help you:The countrys leader, recently re-elected to a second term, is pro-moting a European-style govern-ment that allows for private prop-erty, but is government-directedand controlled for the commongood. If you cant guess the coun-try by now, shame on you.

Robert Cutrona, president ofProject One Services, is a director ofBusiness Trends.


When the news is sweet,

We Tweet!

When the news is bitter,

We Still Twitter!

Follow us attwitter.com/sibiztrends

Guess the countryIN YOUR OPINION

http://twitter.com/sibiztrendshttp://twitter.com/sibiztrendshttp://twitter.com/sibiztrendshttp://twitter.com/sibiztrendshttp://twitter.com/sibiztrendshttp://twitter.com/sibiztrends


23/28


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Ferry advertisingfeatured in Medialife

Medialife magazine recentlyfeatured ferry boat advertising ina series on out-of-home advertis-ing, as a way to reach consumerswho are commuting, where theywill be exposed to ads for an ex-tended period known as "dwelltime." The magazine points outthat signage on ferry boats is usu-ally larger than on other modes ofpublic transportation such asbuses or subways. The articlespecifically mentioned the StatenIsland Ferry, with a ridership of

75,000 people each weekday. Ad-vertising on the Staten IslandFerry is handled byFerryAds.com, which offers anumber of different options, in-cluding a digital "zipper" ad andlarge format backlit displays inthe Manhattan terminal. TheStaten Island-based FerryAds.comis owned by David Rampulla, whoalso serves as president of theBucks Business Network.

Forest Avenue BIDlaunches publicationThe Forest Avenue Business

Improvement District announcedthe publication of its Restaurant& Food Guide. To obtain a com-plimentary copy, email [email protected] or call (718)816-4775.

Northfield Bankto pay dividends

Northfield Bancorp, Inc., theholding company for NorthfieldBank, reported basic and dilutedearnings per common share of$0.09 for the quarter ended March31, the same as reported for thesame quarter of 2012. Prior yearearnings per share amounts havebeen restated to reflect the com-pletion of the bank's second-stepconversion at a conversion ratioof 1.4029 to 1.

John W. Alexander, chairmanand chief executive officer ofNorthfield, commented, Duringthe quarter, we completed ourconversion to a fully public com-

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pany.With the resultant increase in

earning assets from our capitalraise, we were able to increaseour net interest income notwith-standing continued pressures onour net interest margin.

Alexander continued, I am ex-cited to report that, as previouslydisclosed in the offering prospec-tus from our recently completedstock offering, the companysought and has received approval

to pay a one-time, special divi-dend of $0.25 per common share.In addition to declaring the spe-

cial dividend, the Board of Direc-tors also has declared a regularquarterly cash dividend of $0.06per common share. Both the spe-

cial and quarterly dividends[were] payable on May 22, 2013, tostockholders of record as of May8, 2013.

Three National Gridprograms recognizedNational Grid announced that

the American Council for an En-ergy-Efficient Economy, a non-profit research group based inWashington, D.C., has recognizedthree of its energy efficiency pro-

grams Low-Income Retrofit,Small Business and EnergyWiseprograms as exemplary pro-

grams. The exemplary programawards are part of a nationalawards program designed to rec-ognize and profile Americas lead-

ing utility-sector energy efficien-cy programs. National GridsSmall Business Program is de-signed to help business cus-tomers reduce their energy costs.

SUNY Empire StateCollege office re-opened

Hard hit by Hurricane Sandy,SUNY Empire State CollegesStaten Island office, located at 500Seaview Ave., has resumed opera-tions. Repairs to the colleges

space have been completed andstudents again are meeting one-on-one with their faculty mentors

and in study groups and semi-nars.

In the aftermath of HurricaneSandy, students and faculty from

the Staten Island office had beenmeeting at New Dorp HighSchool, the local public libraryand fast-food establishments.Many faculty and staff at the Stat-en Island office worked at the col-leges Metropolitan New YorkCenter, which is located in lowerManhattan and oversees the Stat-en Island and Brooklyn offices.

Time Warner Cablecloud-based servicesTime Warner Cable Business

Class announced the launch of acloud-based Software as a Service

offering designed to give small- tomedium-sized businesses accessto reliable, easy-to-use hostedcommunication and collabora-

tion solutions without the costsand complexities of owning andmanaging equipment.

These businesses now have ac-cess to enterprise-grade produc-tivity and collaboration manage-ment solutions, such as HostedMicrosoft Exchange 2010, Share-Point 2010 and Outlook. As a re-sult of these services being deliv-ered in the cloud, Time WarnerCable Business Class Cloud Serv-ices offer a number of featuresand benefits.

For more information, visitwww.twcbc.com/cloud or call 1-877-589-1775.

UPDATEContinued from page 23
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SBDC opens new office


Thanks to the generous donation of office space by New Dorp-basedEmpire State Bank, the Small Business Development Center at theCollege of Staten Island now has an outpost close to the scene ofmuch of the Superstorm Sandy damage. It is hoped that the new lo-cation, inside the bank on N. Railroad Avenue, will make it easier forbusiness owners affected by the storm to access the services pro-vided by the SBDC. Pictured at the grand opening are, from left:Jeanne Sarno and JoAnn Libretti of Empire State Bank; Dean Bal-samini of the SBDC; Congressman Michael Grimm; Joseph Bottegaof SBDC; and business owners Dino & Joanne Longueira of Majestic

Arms, Ltd.


Jerry Amerosi, owner of Gold Mine Jewelers, sponsored a "HappyHour" at the new Above Rooftop lounge at the Hilton Garden Innthat was open to all in the business community. He provided lightcomestibles, along with raffles, prizes and gifts. Pictured, from left,are Amerosi, Jackie Reiter of Home Instead Senior Care, and Donnaand Rich Grado of Creative Media.

Gold Mine Happy Hour

http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/http://www.the350project.net/


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Margarella Asphalt & Concrete,also lost everything in the storm upward of 45 pieces of machin-ery and trucks; the contents offive containers, which were filledwith generators, pumps, tools andstock; his office, computers andphone systems; and his securitysystem.

It was a total, total loss, Mar-garella said.

Unlike many businesses,though, Margarella said he wasblessed. While he received nohelp at all from the city, state orfederal government, he was luckyenough to receive support fromlocal business organizations andan outstanding insurance policy.

The SIEDC really showed upand extended themselves to offer

us some alternatives and somehelp, and subsequently got us asmall grant, he said. The Cham-

ber of Commerce tried to gener-ate some consciousness with thegovernor, but at the end of theday, it was my employees, myclients and my vendors that putus back in business. Everybodypitched in from the very firstday.

Friends, family members andemployees showed up on siteshortly following the storm toclean out the office and start thedaunting task of assessing in-ventory.

Margarella called each of hisbusiness suppliers and told themto take whatever they wanted be-cause he was out of business. Butinstead of doing that, they re-sponded by not sending him a billfor three months.

Thats pretty unheard of. Forsomeone to give you heavy ma-chinery and not even ask for a sig-

nature, its amazing, he said.Margarella also lucked out in

that he had excellent insurance

coverage that covered a large por-tion of his loss. A few years ago,his office manager advised him tobuy the insurance policy he did.He didnt need flood insurance be-cause his machinery and truckswere covered, but his policy waswritten so that he would be com-pensated for all expenses he couldhave incurred to keep him inbusiness.

That helped quite a bit, hesaid, adding that he was thelargest single claim his insurance

carrier had. I give all the creditto my staff, because I probablywould have cheaped out and notbought it.

Margarella is back up and run-ning full steam, even though hehasnt been completely compen-sated by his insurance company

just yet.Still, hes quick to point out

how lucky he was.Who really dropped the ball is

the city and federal government,

especially where we are on theNorth Shore, he said. It seemslike no one even cares. Some ofthese guys werent even as fortu-nate as I was, to be able to re-build. As far as Im concerned,the governor threw those redzone companies under the bus.

Margarella offers a sound pieceof advice for those who are stillstruggling: Dont be afraid to askfor help. Reach out to your ven-dors and your clients; they under-

stand. My experience has beenthat, everyone who I have askedfor help, to the extent that theywere able, did what they could.

Villamarin says he is applyingfor help with National Grid aswell as pursuing other grants andfunding options. He doesnt wantto take out an SBA loan, eventhough its available to him, be-

cause it wouldnt help him be-come fully operational. Hes con-tinuing to seek help from GMC,

even if that means finding a newlocation for his business.And while hes at the mercy of

his franchisor, Villamarin contin-ues to work for his customers be-cause of the pride he has in hiswork.

I answer the phones becauseits our business and our name onthe sign. If I were just a blankface behind a corporate name, Imight not be willing to help out asmuch as I do now, he said.Were going to do everything we

can to remain a staple for thecommunity and Staten Island.

North Shore still trying to recover from Sandy

RECOVERYContinued from page 1

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