Transcript
Page 1: Business Model Knowledge Fair, Amsterdam

BUSINESS MODEL INNOVATION

Amsterdam ‘09:!Alex Osterwalder, PhD!

www.businessmodelgeneration.com Twitter: business_design

new tools for!

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WHY?

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THE WORLD IS CHANGING

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BUSINESS IS CHANGING

but the world has always changed

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TECHNOLOGY IS CHANGING

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BUSINESS IS CHANGING

technology has always changed

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BUSINESS IS CHANGING

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BUSINESS IS CHANGING

but business has always changed

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itʼs because

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those who canʼt adapt

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disappear

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MUSIC SHIFTING

INDUSTRIES PUBLISHING

BANKING

AIRLINES

CLOTHING

ADVERTISING

TELECOMS

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BUT itʼs also about

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VALUE CREATION

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we need new methods to

understand & craft business

models

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1980s

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[source: M.Porter (1980) www.provenmodels.com]

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2010s

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?

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FOCUS

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FOCUS approach

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FOCUS approach attitude

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FOCUS approach community attitude

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A approach

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what is a business model?

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BUILDING BLOCKS 9

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

drawings by JAM

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THE BUSINESS MODEL CANVAS OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

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OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

THE BUSINESS MODEL CANVAS

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who has used the canvas?

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who has used the canvas? what

worked?

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who has used the canvas? what

worked?whatdidn’t?

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B attitude

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business literature can

be like…

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FASHION

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BULLSHIT

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LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

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LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

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LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

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LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

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LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

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OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

THE BUSINESS MODEL CANVAS

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key is: finding the appropriate business model

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how is that done?

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If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better.

Jim Glymph, Gehry Partners

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C community

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KERNEL

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KERNEL

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you have unique needs – what “modules” have you

added to the Canvas kernel?

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what modules should be added to the Canvas

kernel?

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www.businessmodelgeneration.com

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THANK YOU!!www.businessmodelgeneration.com

www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog)

Twitter: business_design


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