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7/28/2019 Business Marketing Channels and Market Logistics
1/26
Iusmlgss Ofrdgtml` Jafllgbs flk
Ofrdgt Bh`mstmjs
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7/28/2019 Business Marketing Channels and Market Logistics
2/26
Jafptgr Vugstmhls Paft nfjthrs ofdg Iusmlgss Ofrdgtml` Jafllgbs
Kmnngrglt8
Pamja jafllgbs frg usgk ml Iusmlgss Ofrdgtml`!IO-8
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Paft ms tag prhjgss hn jafllgb kgsm`l ml IO8 Ahw jafllgb ogoigrs frg oflf`gk hr
fkomlmstgrgk8
Paft frg tag jhljgpts hn suppby jafml oflf`goglt"
bh`mstmjs flk ofrdgt bh`mstmjs8
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7/28/2019 Business Marketing Channels and Market Logistics
3/26
Nfjthrs Ofdml` IO Jafllgb
Kmnngrglt8!nrho tahsg hn jhlsuogr ofrdgtml`-
@gh`rfpamjfb jhljgltrftmhl hn mltgrogkmfrmgs
Zahrt jafllgbs,
Kmnngrglt jafrfjtgrmstmjs flk typgs hn
mltgrogkmfrmgs,
Oubtm/jafllgb hr omxgk systgo usgk hntgl,
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7/28/2019 Business Marketing Channels and Market Logistics
4/26
Jafllgbs Wsgk ml IO
Irhfk jbfssmnmjftmhl 3 Kmrgjt flk Mlkmrgjt
Kmrgjt jafllgbs jhlsmst hn 3
Kmrgjt sfbgs hr pgrshlfb sgbbml`
Kmrgjt ofrdgtml` 3 Kmrgjt ofmb" Mltgrlgt" flk
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Kmstrmiuthrs" oflunfjturgrs rgps," irhdgrs"jhoomssmhl ogrjaflts" chiigrs" vfbug fkkgk
rgsgbbgrs !^FYs-,
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7/28/2019 Business Marketing Channels and Market Logistics
5/26
Ufrtmjmpflts ml IO Jafllgbs
Oflunfjturgrs irflja sfbgs hnnmjgs
Kmstrmiuthrs hr kgfbgrs
Oflunfjturgrs rgprgsgltftmvgs hr f`glts
Irhdgrs
Jhoomssmhl ogrjaflts
^fbug fkkgk rgsgbbgrs !^FYs-
Chiigrs
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7/28/2019 Business Marketing Channels and Market Logistics
6/26
Jafllgb Kgsm`l
Mljbukgs tag nhbbhwml` nrfogwhrd3Jafllgb
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Jafllgb
Ztrujturg
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7/28/2019 Business Marketing Channels and Market Logistics
7/26
Kgvgbhpml` Jafllgb Hicgjtmvgs
Ifsgk hl nhbbhwml` nfjthrs3
Ofrdgtml` hicgjtmvgs
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Urhkujt jafrfjtgrmstmjs
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7/28/2019 Business Marketing Channels and Market Logistics
8/26
Flfbysml` Jafllgb Jhlstrfmlts
Nfjthrs jhlstrfmlml` sgbgjtmhl hn mkgfb jafllgbstrujturg
Gxtgrlfb glvmrhloglt !bg`fb mssugs-
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Jhopflys jhlstrfmlts
Urhkujt jafrfjtgrmstmjs
Justhogrs `gh`rfpamj bhjftmhls
Flfbysml` Jafllgb [fsdsPamja tfsds tag jhopfly jfl pgrnhro gnngjtmvgby
flk gnnmjmgltby" flk wamja iy mltgrogkmfrmgs,
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7/28/2019 Business Marketing Channels and Market Logistics
9/26
Mkgltmnyml` Jafllgb Fbtgrlftmvgs
Mlvhbvgsnhur ofchr mssugs3
!6- [ypgs hn Mltgrogkmfrmgs
Kmstrmiuthrs hr kgfbgrsOflunfjturgrs rgprgsgltftmvgs !rgps- hr
f`glts
IrhdgrsJhoomssmhl ogrjaflts
chiigrs
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7/28/2019 Business Marketing Channels and Market Logistics
10/26
!9- Luoigr hn Mltgrogkmfrmgs
[argg fbtgrlftmvg strftg`mgs fvfmbfibg3
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mltgrogkmfrmgs
!:- Luoigr hn Jafllgbs
Kgpglkml` hl lggks hn ofrdgt sg`oglts
Oubtm/jafllgb systgo ms usgk hntgl,
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7/28/2019 Business Marketing Channels and Market Logistics
11/26
!;- [gros flk Ygsphlsmimbmtmgs hn
Jafllgb Ogoigrs
F`rggoglts igtwggl ofrdgtgr flk jafllgb
ogoigr th mljbukg3
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Zfbgs phbmjy
[grrmthry hr ofrdgt sg`oglt th ig jhvgrgk
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7/28/2019 Business Marketing Channels and Market Logistics
12/26
Gvfbuftmhl hn Jafllgb Fbtgrlftmvgs
Jrmtgrmf usgk3
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Kg`rgg hn jhltrhb
Fkfptfimbmty th jafl`ml` ofrdgt smtuftmhls
Zupgrmhr vfbug th tfr`gt justhogr
Zgbgjtmhl hn Jafllgb Ztrujturg
Ifsgk hl sftmsnyml` lggks hn tfr`gt sg`oglts
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7/28/2019 Business Marketing Channels and Market Logistics
13/26
Oflf`ml` hr Fkomlmstgrml` Jafllgb
OgoigrsMt mljbukgs3
Zgbgjtml` mltgrogkmfrmgs ( jafllgb ogoigrs
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Jhltrhbbml` hr oflf`ml` jafllgb jhlnbmjts
Gvfbuftml` pgrnhrofljg hn jafllgb ogoigrs
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7/28/2019 Business Marketing Channels and Market Logistics
14/26
Zgbgjtml` Jafllgb Ogoigrs
Zgbgjtmhl prhjgssjhlsmsts hn 36- @glgrftml` f bmst hn mltgrogkmfrmgs tarhu`a fks," kftfifsg
nmros" trfkg fsshjmftmhls,
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Zgbgjtmhl jrmtgrmf `glgrfbby usgk3 Bhjftmhl
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Zpgjmnmj jrmtgrmf ofy kmnngr nhr kmnngrglt typgs hn mltgrogkmfrmgs
flk prhkujt ofrdgt smtuftmhls hn jhopflmgs,
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7/28/2019 Business Marketing Channels and Market Logistics
15/26
Ohtmvftml` MltgrogkmfrmgsNmrst ulkgrstflk mltgrogkmfrmgs lggks,[agl usg fpprhprmftg tgjalmqugs3
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7/28/2019 Business Marketing Channels and Market Logistics
16/26
Jhltrhbbml` Jafllgb Jhlnbmjts
Wlkgrtfdg survgys hn mltgrogkmfrmgs th fssgssshurjgs hn jhlnbmjts" suja fs3
Kmnngrgljgs ml hicgjtmvgs" mltgrgsts" pgrjgptmhls
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7/28/2019 Business Marketing Channels and Market Logistics
17/26
Gvfbuftml` Jafllgb Ogoigrs
UgrnhrofljgUurphsg Dlhw `hhk ( ifk pgrnhroml` jafllgb ogoigrs Ygwfrk ( jhulsgb" rgtrfml" rgohtmvftg" hr
tgromlftgGvfbuftmhl Jrmtgrmf ( nfjthrs Zfbgs fjamgvgk vs quhtf Justhogr sgrvmjg ( sftmsnfjtmhl
Lgw justhogrs `glgrftgk Ofrdgt nggkifjdFssm`l wgm`ats th fihvg nfjthrs,Wsg wgm`atgk nfjthr ogtahk nhr gvfbuftmhl
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7/28/2019 Business Marketing Channels and Market Logistics
18/26
Zuppby Jafml Oflf`goglt !ZJO-
Kgnmlmtmhl[ag prhjgss hn pbfllml`" mopbgogltml`" flk jhltrhbbml` nbhw flk
sthrf`g hn rfw oftgrmfbs" nmlmsagk `hhks" flk rgbftgk
mlnhroftmhl nrho tag suppbmgr th tag justhogrs nhr tag
purphsg hn jhlnhroml` th justhogr rgqumrgoglts,ZJO Nrfogwhrd
Mlnhroftmhl Nbhw
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7/28/2019 Business Marketing Channels and Market Logistics
19/26
ZJO Hicgjtmvgs Justhogr sftmsnfjtmhl iy supgrmhr vfbug
Ygkujg jhst" wfstg" kupbmjftmhl
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Zupgrmhr kgbmvgry sgrvmjg
Nuljtmhls Mltg`rftgk ml ZJOUurjafsg" kgsm`l" pbfllml`" prhkujtmhl" hrkgr prhjgssml`"mlvglthry jhltrhb" wfrgahusml`" oftgrmfb aflkbml`"
justhogr sgrvmjg,
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7/28/2019 Business Marketing Channels and Market Logistics
20/26
Bh`mstmjs Oflf`goglt
KgnmlmtmhlKgsm`l flk oflf`goglt hn fbb fjtmvmtmgs !ofmlbytrflsphrtftmhl" wfrgahusml`" mlvglthry- lgjgssfry th
ofdg oftgrmfbs fvfmbfibg nhr oflunfjturml` flk nmlmsagk
`hhks fvfmbfibg th justhogrs fs lggkgk,Zjhpg hn bh`mstmjs [h oflunfjturml` flk sgrvmjg jhopflmgs mltgrgstgk ml
ofxmomsml` justhogr sgrvmjg,
Mljbukgs mlvglthry jhltrhb" justhogr sgrvmjg"trflsphrtftmhl" wfrgahusml`" hrkgr prhjgssml`"
jhooulmjftmhl" pfjdf`ml`" oftgrmfb aflkbml`,
[rglk ml Bh`mstmjs
Hutshurjml` th f tamrk pfrty bh`mstmjs !:UB- sgrvmjg prhvmkgr,
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7/28/2019 Business Marketing Channels and Market Logistics
21/26
[fsds hn Ofrdgt Bh`mstmjs !OB-
Ofchr tfsds hn OB (UK3 [rflsphrtftmhl" wfrgahusml`" Mlvglthry jhltrhb" justhogr sgrvmjg
Htagr tfsds3 Ufjdf`ml`" Hrkgr prhjgssml`" oftgrmfb aflkbml`,
Jhooulmjftmhl" bhjftml` nfjthry flkwfrgahusgs,
Jhopbgx ( jhlnbmjtml` rgbftmhlsamp igtwggl tfsds,Fpprhfjags nhr oflf`ml` jhlnbmjts3 Omlmomsml` thtfb kmstrmiutmhl jhst
YHM ( [htfb systgos ( Jafllgb mltg`rftmhl
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7/28/2019 Business Marketing Channels and Market Logistics
22/26
Kgjmsmhls ml Ofchr Jhst Jgltrgs hn
Bh`mstmjs
Ofchr Jhst Jgltrgs hn Bh`mstmjs flk Ofrdgtml`
Bh`mstmjs [rflsphrtftmhl
Pfrgahusml`
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Hrkgr Urhjgssml`
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7/28/2019 Business Marketing Channels and Market Logistics
23/26
[rflsphrtftmhl Kgjmsmhls Fnngjt justhogr sftmsnfjtmhl
Hicgjtmvgs3!6- Zupgrmhr kgbmvgry sgrvmjg"!9- Bhwgst jhst
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trujd" wftgrwfy/trujd" wftgrwfy rfmb" fmr/trujd,
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!j- prmvftg
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7/28/2019 Business Marketing Channels and Market Logistics
24/26
Pfrgahusml` KgjmsmhlsHicgjtmvgs th fjamgvgk
Moprhvg justhogr kgbmvgry sgrvmjg Mljrgfsg sfbgs
Jafllgb strujturg mlnbugljgs wfrgahusml` kgjmsmhls
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Uuibmj wfrgahusml` iy rgltml` wfrgahusml` spfjg
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7/28/2019 Business Marketing Channels and Market Logistics
25/26
Mlvglthry KgjmsmhlsHicgjtmvgs
!6- Omlmomsg afronub gnngjts kug th kgnmjmgljmgs ml tag bh`mstmjfb systgo4 !9-Oggt justhogr sgrvmjg lggks4 !:- Omlmomsg jhsts
Mlvglthry jhst mljbukgs Zthrf`g spfjg jafr`gs
Jhst hn jfpmtfb
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wagl th hrkgr8 Ifsgk hl rgjhrkgr phmlt ? kgbmvgry bgfk tmog Q fvgrf`g kfmbysfbgs ( prhkujtmhl rgqumrgoglt,
Ahw ouja th hrkgr8 !6- usg mlvglthry shntwfrg" !9- usg nhroubf4"wagrg U? Jhst hn hrkgrml`" K?Fllufb Kgoflk" J?Fllufb mlvglthry jhst !'
hn prhkujt jhst-" ^?Fvgrf`g mlvglthry jhst,
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7/28/2019 Business Marketing Channels and Market Logistics
26/26
Hrkgr Urhjgssml` !HU- Kgjmsmhls HU Ztfrts wmta hrkgr rgjgmpt nrho f justhogr flk glks wagl
tag justhogr rgjgmvgs tag prhkujt fs pgr kgbmvgry sjagkubg
flk qufltmty ml tag hrkgr,
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Justhogr sftmsnfjtmhl kgpglks hl sujjgss hn HU" wamja ms
phssmibg wmta gnngjtmvg jhhrkmlftmhl flk jhooulmjftmhl,
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