Download - Business Intelligence via Social Media
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Business Intelligence via Social Media
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Acquire An understanding of the power of data embedded in Social Media
Takeaway #1
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Start to think about how you can data mine this information to make more informed business decisions
Takeaway #2
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PersonalInformationBeyondDemographics
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Personal Information beyond Demographics
How much do you spend?
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What places do you go to?
Personal Information beyond Demographics
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Personal Information beyond Demographics
How frequently do
You go there?
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Personal Information beyond Demographics
With Whom do you go out?
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AttributesSocial Containers
Facebook Twitter LinkedIn Foursquare Pinterest
Age
Gender
Marital Status
Profession
Education
Preferred Language
Number of friends
Music Interest
Experiences Shared
Interests
Lifestyle
Religion
Address
Places I go to
Events I attend
Readily Available Demographical Data and Attributes
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What can you
do withthe data
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Top Keywords UsedTop Keywords Used
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Content Analysis
What Can You Do With the Data?
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Facebook Posts By Others on a Page
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Sentiment Analysis
What Can You Do With the Data?
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Overall Sentiments on Twitter Mentions
Without Promotions Retweets
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Negative Sentiments in Twitter Mentions
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thinkmedialabs.com
Calculate an Index
What Can You Do With the Data?
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thinkmedialabs.com
>3.4
What Can You Do With the Data?
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• Content Analysis• Sentiment Analysis • Engagement Rates of banks, Telecom
Operators, Airlines, Civil Society in the Arab World
Studies we have Published
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Access to Data
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Access to Data
Private Data can’t
be accessed via APIs
and needs to befactored into theassumptions
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Historical data not readily available
Access to Data
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Privacy
All of the data being mined is publicly available data
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Understand Social Media Habits of your audience
Understand Social Media Habits
of your audience
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Instagram and Twittercommunities more activethan others in certaincountries (Kuwait and Saudi Arabia) so they are a good source to rely on in these countries.
Understand Social Media Habits
of your audience
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Understand Social Media Habits
of your audience According to YouTube, Saudi Arabia is the world’s top user of YouTube per capita.
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Tools
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One tool to rule them all? Not just there yet.
Tools
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200+ tools and we have custom built a tool, but
we are not here to talk to you about tools
Tools
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Challenges
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• Large Volume
of Data• Language
support (including dialects)
• Different expertise in analytics required
Challenges
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• Historical data
not readily available
• Business Readiness to integrate as part of your process (refer to SM lifecycle)
Challenges
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STAGE 1
STAGE 2
STAGE 3
STAGE 4
STAGE 5
• Does not dedicate resources (budget and staff) for social media initiatives• Monitors relevant activity by leveraging existing and free services • Explores possible routes for adopting the concept
• Engages in testing Social Media platforms• Does not assign dedicated resources but establishes social media guidelines • Uses the social medium in its existing marketing and public relations activities
• Assigns dedicated staff and allocates a budget for handling social media initiatives
• Engages actively with the social customer and leverages social media metrics • Expands its social media presence and taps into new opportunities
• Leverages the capabilities of social media for all of its core functional departments
• Includes: Sales, marketing, and services departments and activities • Benefits from more sophisticated brand monitoring tools
• Benefits from the support of senior management for developing a social business
• Drives a Social CRM implementation • Integrates all customer-centric functions into one cohesive system
Knowledge
Persuasio
n
Decision
Implementatio
n
Confirmatio
n
Social Media Cycle
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Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Set Business
GoalsEstablish Workflow Processe
s Define Stakeholders
& Operational
Grounds
ListenEngage in Conversati
onMeasur
e & Refine
Social Media Framework
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Summary
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Importance is understanding what data is available to you and how you can factor that into your own business
Summary
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