Download - Business innovation framework intro
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Business Innovation Framework
Pilot ProgramSupported by
Fife Council Economic Development
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There is now an
unprecedented opportunity
for businesses to improve
efficiency, generate new
revenue and transform
their business operations
using modern mobile & web
technologies
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Enabled by:
1.4Bn Smartphones – in the
world today and 6Bn mobiles
Tablets - will be come the
primary computing device by
2016
Business Applications –
now accepted essential
working tools
Cloud Computing – making
IT infrastructure more
affordable and scalable
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The average Smartphone has
more computing power
than NASA had during the
Moon Missions
You can do much more with a
Smartphone than play:
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Functions can be combined to create powerful services
based on: Movement Tracking, Locations, Image
Recognition, Content Distribution
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Social Media sites use user
information and Data Analysis to
generate revenue.
There is no reason that conventional
businesses cannot do the same –
but even more effectively!
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Joining all of that up –
conventional businesses can
use modern technology and IT
to implement innovative
new business models.
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Here are some Examples
Real Example – REALRIDERHypothetical Example 1 – Accounting Firm
Hypothetical Example 2 – Home Care Provider
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Formerly a motorcycle
safety training video
company supplying video &
information to road safety
organisations & local
authorities
Limited market – reaches
saturation quickly
But lots of knowledge and
good industry connections
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Realised that there was an
opportunity to connect
motorcyclists (strong
common interest group) in a
social network
environment.
Created a demonstrator &
generated direct
commitments from
Manufacturers, Insurance
Companies, Accessories &
After Market parts
manufacturers.
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Created the
REALRIDER
Service
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REALRIDER Routes
Automatic route tracking using
Smartphone GPS. Capture points
of interest & hazards – location &
image.
Generate advertising revenue.
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The REALRIDER Garage
Share what bike you have, what
you used to have and what you
want next! - Rev if you like it!
Consumer aspiration Data
Reports for motorcycle brands.
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REALRIDER Safety
Smartphone
application tracks
rider and detects
crash events using
GPS motion and tilt
sensors - alerts
emergency services
automatically.
Automatic
transmission of
incident location,
severity & personal
medical data.
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Launched Feb2013 at London Motorcycle Trade Show
Mass e-mail sign up to over 600K users - 3 new
registrations per minute. Country launch requests from
USA, Australia & Japan
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Here are some Examples
Real Example – REALRIDERHypothetical Example 1 – Accounting Firm
Hypothetical Example 2 – Home Care Provider
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Client saves up a whole
years worth of receipts
and posts them to their
Accountant
This is not the only
Client that has left it
until 1 week before
year end!
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Quick manual correction -
allocation to correct
expense category. Add
mileage calculation.
Reconcile VAT.
Location/time/mileage.
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Client Benefits
Easy expense claims & reports
Easy quarterly VAT calculation
Easy millage calculation
Principle Benefits
Productivity increases
Acquire more clients
Monthly subscription revenue
Secondary Benefits
SaaS to other Accountants – UK, Worldwide (turn competitors into customers)
In App advertising revenue
Third party product sales – business travel insurance
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Here are some Examples
Real Example – REALRIDERHypothetical Example 1 – Accounting Firm
Hypothetical Example 2 – Home Care Provider
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With our ageing
population its not easy to
ensure that elderly people
with diverse needs get
the full care and attention
that they need.
Care providers are under
intense pressure to
provide high quality care
at home within tight
budgets.
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Client Benefits
Standards of care
Principle Benefits
Time stamped photographic evidence
On the job support and training
Capture info & notes
Customer satisfaction
Secondary Benefits
SaaS to other Care Providers
Data for analysis of care provision & service design
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Can Your Business Take Advantage of this Opportunity?
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We are looking for 3 Fife
businesses to participate
in a Pilot Program of
Business Innovation.
Participants will take part
in a series of Workshops
to define and test the
feasibility of a new
Service – based on the
approaches presented
here.
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Participation will be subject to selection criteria based on
downstream ability and commitment to participate fully
in the Program. The outcome will be a blueprint for a
new Service implementation including:
New Service Overview – market opportunity, business
model, revenue potential and key functions & features
Feasibility Report – technical/commercial risk,
implementation recommendations & funding options
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If you would like to participate in the pilot or find out more please contact:
Joe Henry (Planys Cloud Ltd)www.planyscloud.comemail: [email protected]: 07970578266