Download - Business Communication
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Business Communication
MGM 3111Distance Learning Program
Faculty of Economics and ManagementUniversiti Putra Malaysia
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Unit 1 Organizational Communication
Importance of business communication Communication process
barriers listening
Organizational documents Effective documents
benefits costs criteria
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Unit 2 Business Writing
Criteria purposeful economical reader-oriented
Audience analysis types adaptation
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Unit 3 Writing Business Documents Phase 1 purpose audience identification message adaptation - reader benefit
- you-attitude
- simple language
- non-bias language
- positive emphasis
- polite
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Unit 4 Research, Organize and Compose
Phase 2 research – sources of information (primary
and secondary) organize – cluster, outline, pattern compose – impact, word choice, sentence
structure, paragraph
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Unit 5 Revise, Evaluate, Proof read
Phase 3 revise - clear, conversational, concise,
parallel proof read - spelling, grammar, number,
punctuation, format evaluate - purpose achieved? - feedback - read aloud
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Unit 6 Basic Business Message Patterns
Direct request or inform message early elaborate or explain close positively
Indirect begin with a neutral note provide justification close with a friendly note