Download - Business 2.0 small, soft and smart processes
![Page 1: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/1.jpg)
3/06/11 Dr.Angelica Laurençon
Business 2.0!
?
![Page 2: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/2.jpg)
3/06/11 Dr.Angelica Laurençon
Aber wie hoch ist der Einsatz im
![Page 3: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/3.jpg)
worldwide
?...
for glocal
players
3/06/11 Dr.Angelica Laurençon
![Page 4: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/4.jpg)
What’s really new in Business 2.0?
…
3/06/11 Dr.Angelica Laurençon
![Page 5: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/5.jpg)
Who ?
What kind?
For What?
For Whom?
Why??
3/06/11 Dr.Angelica Laurençon
![Page 6: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/6.jpg)
or just another way of
3/06/11 Dr.Angelica Laurençon
![Page 7: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/7.jpg)
Im Business 2.0 stehen nicht nur Transaktion, Handel, Profit im
Mittelpunkt sondern…… u.a.
3/06/11 Dr.Angelica Laurençon
![Page 8: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/8.jpg)
«Our old economies will have to innovate,
create , imagine a sustainable future for
millions of well-educated young men and
women in Europe as well as in African
countries where they have yet no other
choice than to rely upon their resilience and
to adapt their skills to the circumstances »
Washington 2010.
Dominique Strauss-Kahn, former IMF CEO*
He really said this, it isn’t a bad joke ……
3/06/11 Dr.Angelica Laurençon
![Page 9: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/9.jpg)
Wie steht Business 2.0 dazu?
3/06/11 Dr.Angelica Laurençon
![Page 10: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/10.jpg)
?
3/06/11 Dr.Angelica Laurençon
![Page 11: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/11.jpg)
seit 1995 haben die NTIC die Arbeitswelt und das Leben von 1 Milliarde Menschen verändert… ……(meist) mehr oder (nur selten) weniger
Mobilität,
Flexibelität
Ubiquität
Digital performance
Viral effiziency
lifelong learning
, z
3/06/11 Dr.Angelica Laurençon
![Page 12: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/12.jpg)
Recreate Resilience » in Business 2.0 ?
? 3/06/11 Dr.Angelica Laurençon
![Page 13: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/13.jpg)
Business 2.0 hat auch eine andere Variante
On the sunny side
of the street
3/06/11 Dr.Angelica Laurençon
![Page 14: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/14.jpg)
Two different ways to face the facts 3/06/11 Dr.Angelica Laurençon
![Page 15: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/15.jpg)
Denn auch Business 2.0 ist Transaktion von
Produkt Produkt + Dienstleistung
Dienstleistung ____________
Mehwert, Profit €..€
3/06/11 Dr.Angelica Laurençon
![Page 16: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/16.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 17: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/17.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 18: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/18.jpg)
…
a 3/06/11 Dr.Angelica Laurençon
![Page 19: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/19.jpg)
Mozilla Facebook & Twitter
eBay & Groupon Skype
Huffington Post Google &Co
Netvibes Diigo
Tumble
Some Success Stories from Web 1.0 to Web 2.0
ganz ohne 3/06/11 Dr.Angelica Laurençon
![Page 20: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/20.jpg)
Monetizing the success
:
.
ohne Fahr- noch
Businessplan
3/06/11 Dr.Angelica Laurençon
![Page 21: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/21.jpg)
The
The success of some early birds on the
www. became another American dream with global echo
3/06/11 Dr.Angelica Laurençon
![Page 22: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/22.jpg)
A powerful vision from the movement's spiritual leaders, the mysteries of how open development builds better software and how businesses can leverage freely available software for a competitive business advantage.
Manche haben es geschafft: 3/06/11 Dr.Angelica Laurençon
![Page 23: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/23.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 24: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/24.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 25: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/25.jpg)
Gute Ideen im Business 2.0 Kreation und Produktinnovation
Im Wissens – und Informationstransfer
Dienstleistungen im Support der OSS
3/06/11 Dr.Angelica Laurençon
![Page 26: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/26.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 27: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/27.jpg)
The New Instant Companies In apparel, toys, sports equipment, electronics, motor vehicles— small but savvy new companies are wedging themselves into established industries, unburdened by the fixed costs of infrastructure past.
3/06/11 Dr.Angelica Laurençon
![Page 28: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/28.jpg)
They're doing it with the help of resources never before available so cheaply to startups, like outsourced manufacturing, Internet-powered publicity,
and robust design tools.
To get to market fast, they farm out everything they can, from logistics and billing to sales and support. » "
3/06/11 Dr.Angelica Laurençon
![Page 29: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/29.jpg)
Globally connected
3/06/11 Dr.Angelica Laurençon
![Page 30: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/30.jpg)
Locally efficient
Globally present: www. 3/06/11 Dr.Angelica Laurençon
![Page 31: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/31.jpg)
Creative in
common
3/06/11 Dr.Angelica Laurençon
![Page 32: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/32.jpg)
Direktes crowdsourcing
3/06/11 Dr.Angelica Laurençon
![Page 33: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/33.jpg)
Spreadshirt, one of the world's largest producers of graphic t-shirts.
This company allows anyone to create their own assortment of designs, and sell them on via a selection of highly targeted retail outlets, online and offline, to a small market segment
3/06/11 Dr.Angelica Laurençon
![Page 34: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/34.jpg)
The philosophy being, the user knows best. With this model, Spreadshirt does not have to predict the long tail of heterogeneity of fashion product but just focuses on allowing users to create and sell such assortments via exploiting their own creativity
The philosophy being, the user knows best. With this model, Spreadshirt does not have to predict the long tail of heterogeneity of fashion products, but just focuses on allowing users to create and sell such assortments via exploiting their own creativity.
3/06/11 Dr.Angelica Laurençon
![Page 35: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/35.jpg)
LongTail wird Geschäftsmodell
3/06/11 Dr.Angelica Laurençon
![Page 36: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/36.jpg)
die ist oft gleich nebenan….
Es braucht nur die
Idee und
3/06/11 Dr.Angelica Laurençon
![Page 37: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/37.jpg)
http://www.petitcoeur.eu/chapeau.php
3/06/11 Dr.Angelica Laurençon
![Page 38: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/38.jpg)
…
Die frohe
Botschaft im
Web 2.0 Jeder kann mitmachen
3/06/11 Dr.Angelica Laurençon
![Page 39: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/39.jpg)
wird zum realen Business modell des Web 2.0: Corporate
Clients
3/06/11 Dr.Angelica Laurençon
![Page 40: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/40.jpg)
..
Kunde sucht Produkt
Produkt wird mehr ….wert 3/06/11 Dr.Angelica Laurençon
![Page 41: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/41.jpg)
Schon 2 Erfolgsfaktoren
Im Business 2.0
.
3/06/11 Dr.Angelica Laurençon
![Page 42: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/42.jpg)
Und da gibt es noch ein drittes Element ….
3/06/11 Dr.Angelica Laurençon
![Page 43: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/43.jpg)
freely available software for a competitive business advantage.
3/06/11 Dr.Angelica Laurençon
![Page 44: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/44.jpg)
Sichtbarkeit zweispurig …
Unmittelbar und unbegrenzt 3/06/11 Dr.Angelica Laurençon
![Page 45: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/45.jpg)
… im Business 2.0 kein Kostenfaktor mehr
sondern eine Chance ..
3/06/11 Dr.Angelica Laurençon
![Page 46: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/46.jpg)
– O.S.S. direkt aus den GarageLabs
frei Haus 3/06/11 Dr.Angelica Laurençon
![Page 47: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/47.jpg)
OSS to go
3/06/11 Dr.Angelica Laurençon
![Page 48: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/48.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 49: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/49.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 50: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/50.jpg)
Im Business 2.0 gibt’s eigentlich keine Ausrede mehr….
What a pity… 3/06/11 Dr.Angelica Laurençon
![Page 51: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/51.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 52: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/52.jpg)
weder Ausrede, noch Entschuldigung, und schon gar nicht Pardon…. Für Versager, Verzager,
Im
Business
2.0
3/06/11 Dr.Angelica Laurençon
![Page 53: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/53.jpg)
Informationen to go Sichtbar Lesbar Hörbar Direkter Zugang zum www. DOIYS
just download
3/06/11 Dr.Angelica Laurençon
![Page 54: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/54.jpg)
und hurtig ans Business 2.0 Netting
3/06/11 Dr.Angelica Laurençon
![Page 55: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/55.jpg)
3/06/11 Dr.Angelica Laurençon
My favorite site
![Page 56: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/56.jpg)
egal, wo, wer und mit wem
3/06/11 Dr.Angelica Laurençon
![Page 57: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/57.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 58: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/58.jpg)
Hoppla, da ist noch Nr.
5
Der kleine Finger im Business 2.0
3/06/11 Dr.Angelica Laurençon
![Page 59: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/59.jpg)
Für die Weisen
im Business
2.0….
3/06/11 Dr.Angelica Laurençon
![Page 60: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/60.jpg)
Social Media Analytics und intelligence Software im täglichen Einsatz
erlauben jedem Business2.0 Maker effizient und kostengünstig zu arbeiten
Und ein neues Beziehungsmanagement zu seinen Kunden, Partnern und MA zu pflegen
Ist im Endeffekt zeit- und kostensparend
3/06/11 Dr.Angelica Laurençon
![Page 61: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/61.jpg)
Das 1. und
letzte. Gebot im Business
2.0 ?
3/06/11 Dr.Angelica Laurençon
![Page 62: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/62.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 63: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/63.jpg)
" Business 2.0 is glocal efficient, in any case….!
3/06/11 Dr.Angelica Laurençon
![Page 64: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/64.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 65: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/65.jpg)
3/06/11 Dr.Angelica Laurençon
![Page 66: Business 2.0 small, soft and smart processes](https://reader034.vdocuments.us/reader034/viewer/2022051608/541503b58d7f724d6c8b47e5/html5/thumbnails/66.jpg)
R!E!A!D!Y.! ?!3/06/11 Dr.Angelica Laurençon