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BUSI 1200Strategy First
Company Presentation
Lowe’s Home Improvement (LOW)
Joanna Andrews November 12, 2012
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BUSI 1200Strategy First
Agenda
• Overview
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BUSI 1200Strategy First
Agenda
• Overview• Product
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BUSI 1200Strategy First
Agenda
• Overview• Product • Competition
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BUSI 1200Strategy First
Agenda
• Overview• Product • Competition• Performance
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BUSI 1200Strategy First
Agenda
• Overview• Product • Competition• Performance• Summary
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BUSI 1200Strategy First
Agenda
• Overview• Product • Competition• Performance• Summary
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BUSI 1200Strategy First
ABC Company
Overview
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BUSI 1200Strategy First
Overview
• History• Founded: 1946 by Lucius Lowe• Dream: To extinguish wholesalers - deal only with manufacturers
• Original name: North Wilkesboro Hardware Company (NC)
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BUSI 1200Strategy First
History (Cont’d)
• Corporate facilities: Mooresville & Wilkesboro, NC
How are they doing? 2nd largest home improvement retailer worldwide Operations in Canada & Mexico 1,745 stores & 248,000 employees
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BUSI 1200Strategy First
ABC Company
Industry and Products(15 Product Categories)
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BUSI 1200Strategy First
Home Improvement Industry & Product
Kobalt® allen+roth®
Harbor Breeze® Task Force®
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BUSI 1200Strategy First
Home Improvement Industry & Product (Cont’d)
Core competencies: Diverse brand differentiation – private
brands Gatehouse® (key locks, door knobs),
Lowe’s Garden Club Select™, etc. Customer focus Removal of wholesaler
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BUSI 1200Strategy First
Lowe’s Commercial
http://www.youtube.com/watch?v=jK6w1_D1GdE
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BUSI 1200Strategy First
ABC Company
Competition
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BUSI 1200Strategy First
Competition
• Competitors: The Home Depot, Inc.; Ace Hardware Corporation; The Sherwin-Williams Company
• Competitors products• HD & Ace Hardware: Appliances, décor, flooring, paint, bath, power equipment; etc.
• SHW: Paint
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BUSI 1200Strategy First
Competition (Cont’d) - Strategy
Customers #1 – DIY programs Low prices Children’s programs My Lowe’s Card; support Advanced IT Online shopping
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BUSI 1200Strategy First
ABC Company
Performance
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BUSI 1200Strategy First
Performance
FORTUNE ® 100 companyPublic sent 1961
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BUSI 1200Strategy First
Performance (Cont’d) – Competitor Comparison
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BUSI 1200Strategy First
Social Responsibility & Environmental Sustainability
1,660 education projects 2, 396 community improvement
projects Community: Aided in creating a
greenhouse for the Sumter County Career Center in Sumter, S.C. ($10,000 grant)
Education: Presented financial and creative aid to middle school students in Charlotte N.C. to renovate the student lounge (Lowe’s Heroes Giving Coast to Coast)
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BUSI 1200Strategy First
Social Responsibility (Cont’d)
Partnerships: Habitat for Humanity American Red Cross Rebuilding Together (home
rehabilitation program)
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BUSI 1200Strategy First
ABC Company
Summary
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BUSI 1200Strategy First
SWOT Analysis
Strength:- Private brands- Brand differentiation- Quality customer service
Weakness: - Past class-action lawsuits
about pay system- Number #2 in leading
home improvement arena- Product recalls
Opportunities:- Environmental sustainability
plans- Online shopping (My Lowes
Card)
Threats:- Economy- Housing market
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BUSI 1200Strategy First
Summary
• What are the company’s prospects?• Despite the company’s decreasing positivity in its financial records and number two position in the world-wide and national home improvement chain, I believe the company will spring forward in the coming years. Its advantages in customer service and popular private brands gives the company an edge over its competitors.
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BUSI 1200Strategy First
ABC Company
Questions?
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BUSI 1200Strategy First
Sources
http://media.lowes.com/about-lowes/ http://finance.yahoo.com/q/co?s=LOW+Competitors http://www.homedepot.com/ http://www.acehardware.com/home/index.jsp http://financials.morningstar.com/income-statement/is.html?t=LOW&culture=en-US http://finance.yahoo.com/q/co?s=LOW+Competitors http://blogs.findlaw.com/courtside/2009/09/lowes-workers-overtime-case-settled-for-295m.html blogs.findlaw.com/courtside/2009/09/lowes-workers-overtime-case-settled-for-295m.html http://www.youtube.com/watch?v=jK6w1_D1GdE http://responsibility.lowes.com/environment/our-programs/our-mission/
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BUSI 1200Strategy First