Download - BUS40 User Research Introduction
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USER RESEARCH
Deck adapted from Donna Lichaw who is eight kinds of awesome
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2USER RESEARCH
WHY IS USER RESEARCH NECESSARY?
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FREE YOUR MIND
http://www.nngroup.com/articles/iterative-design/
“Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.”
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USER CENTERED DESIGN PROCESS
UCD Lean
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USER RESEARCH
RESEARCH METHODS
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EMAIL & ONLINE SURVEYS
https://qualaroo.com/
http://www.surveymonkey.com/
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USER INTERVIEWS
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9CARD SORTING
http://www.flickr.com/photos/tult/
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10CONTEXTUAL INQUIRY, FIELD
STUDIES, & ETHNOGRAPHY
http://www.flickr.com/photos/halversongroup
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A/B AND MULTIVARIATE TESTING
http://janrain.com http://visualwebsiteoptimizer.com
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WHEN TO USE WHAT METHOD?
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14USER RESEARCH
DIFFERENT APPROACHES
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15IN-LAB
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https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/
TWITTER NYC’S USABILITY LAB
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REMOTE TESTING
http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/
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GUERRILLA TESTING
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19WHEN TO USE WHAT APPROACH?
$ is an Issue
$ is Not an Issue
NoTime
Guerrilla/Lean
Lots of Time
In-Lab
Remote
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20USER RESEARCH
BEST PRACTICES
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I WANT A FASTER HORSE!
http://www.flickr.com/photos/49024304@N00/4105700127
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DON’T LEAD THE WITNESS
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ACT LIKE A THERAPIST
WHAT DO YOU THINK THAT
BUTTON DOES?
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LISTEN
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SMILE. WITH YOUR EYES.
http://www.flickr.com/photos/sean-b/245744537
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HOW MANY USERS TO TESTYou Only Need to Test 5 Users
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TALK TO THE RIGHT PEOPLE
Are these potential users… or your Facebook friends?
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FOLLOW A SCRIPT
http://www.indiana.edu/~audioweb/T284/krug_questions.html
Veer off-script, but stay on track.
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RECORD EVERYTHING!
http://silverbackapp.com/
http://www.livescribe.com/smartpen/
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DEBRIEF AFTER EACH INTERVIEW OR TEST
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ANALYZE: AFFINITY MAPPING
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ACTIVITY: Dive in
GROUPS
10 MINUTES
2.Pair
3.Each person interviews the other. Switch (I’ll call time!)
4.Take many notes!
OBJECTIVES
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ACTIVITY: Dive in
GROUPS
30 MINUTES
1.Spend 3 minutes transcribing
2.Group items
3.Duplicates go on top of each other (signifes importance!)
4. note findings (six total!)
5.Each person makes on small drawing of a finding
OBJECTIVES
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COME BACK READYAt 8:30!
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35Q&A
HEADER