Get Seen On Google workshopWednesday 16th October 2013

SpiderCrawlerRobot Bot

“organize all the world’s information and make it universally accessible”

200 character description Multiple categories Images Videos Opening times Coupons Reviews

http://www.the-free-directory.co.uk/http://www.freeindex.co.uk/http://www.wwwi.co.uk/http://www.uksmallbusinessdirectory.co.uk/http://www.internet-heaven.co.uk/stuff/add.phphttp://www.scoot.co.uk/advertise/free-listing.htmlhttp://www.yelldirect.com/internetadvertising/http://www.businessmagnet.co.uk/http://www.freeadvertising-business.co.uk/

Above the fold Algorithm Blog Cached pages CSS CTA CTR HTML Impression IP address

ISP PPC PPV RSS SEM SEO SERP VOIP Wi-Fi Wwilfing

Do you know……

•How many visitors came last month?•How many pages did they view?•Which pages did they look at?•How long did they stay?•Where are they located?•Which keyword attracted them?•Which site referred them?•Are they new to your site?

www.google.com/analytics

Your customers see your ad when they search

IMMEDIATE

TARGETED

MEASURABLE

ACCESSIBLE

Keywords

Be highly specificPlurals

Misspellings

A Typical AdWords Ad

• Display URL (35 character limit)

• Ad Text (35 character limit)

• Ad Title (25 character limit)

Landing Page

Must relate to the keyword used

Must deliver what the ad promised

Must have a strong call to action

Timing

Be seen in 15 minutesStop immediatelyConstantly improve

performanceExploit events &

industry newsWeekdays only

1. Nobody clicks on the ads.2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends.4. Having lots of keywords is a good thing.5. Run one sales message and stick to it.6. You can set it and forget it.7. Highest bidder gets the top slot.8. www is global so you will cover the whole world.9. You don’t need PPC if you’re ranking high organically.10. My clients don't use Google for my products/services.

Last year we spent £1,200,000 of our clients’ hard earned cash …..

…and turned it into

£23,700,000 of new business for them

Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine.

Sergey Brin

Get Seen On Google workshopQ&A